1. Market Research
  2. > Telecom Market Trends

The Tektronix Communications: service assurance

  • June 2014
  • 13 pages
  • Analysys Mason
Report ID: 2162628


Table of Contents

Search Inside

Tektronix Communications is the largest vendor in service assurance space, accounting for 15% of the market in 2013. This company profile provides an overview of its financials and service assurance products, and an analysis of its strengths, weaknesses, opportunities and threats in the service assurance market.

Company summary

-Tektronix Communications (Tektronix), part of the communications platform within parent company Danaher, is the leading supplier of service assurance products and services to the telecoms industry. Tektronix had a market share of 15% in the USD2.93 billion service assurance market in 2013, and revenue of USD445 million.
-The company has a significant presence in the Tier-1 CSP market, predominantly among mobile operators. Analysys Mason ranks Tektronix as the number-one supplier in the probe systems market by market share.
-The GeoProbe solution, its flagship product, is a real-time, distributed passive probe system, providing network assurance capabilities for network operations, including proactive monitoring, diagnosis, troubleshooting and analysis by protocol of network and service problems.
-Its probe portfolio focuses on critical performance and management issues in LTE, VoIP, IMS and converged/IP networks, which are rapidly scaling up to meet demand.
-In December 2013, Tektronix acquired Newfield Wireless,1 a provider of mobile network optimisation solutions with geo-analytics capabilities (TrueCall), to strengthen its customer experience management (CEM) offering with real-time geolocation information.

Company summary: financials

- Tektronix is the largest vendor in service assurance space, accounting for 15% of the market in 2013. It is the leading provider in the probe systems and service management subsegments, which are the fastest growing sub-segments of the service assurance market.
- The company’s probe systems revenue grew by 8% from USD357 million in 2012 to USD386 million in 2013.
- Tektronix’s growth in the probe systems segment reflects its strength and the success of its GeoProbe solution in the mobile segment, particularly LTE data services, in which demand remains significantly high in developed markets because of increasing data traffic volumes. 90% of its revenue comes from mobile deployment, reflecting its
strength in this sector.
- Its service management business achieved high organic growth in 2013, from USD35 million in 2012 to
USD60 million, because of increased demand in Europe, the Middle East and Africa (EMEA) for its solutions including GeoProbe, G10, Touchpoint and the Iris suite.
- Tektronix’s presence continues to grow in North America (NA) and some parts of EMEA, which constitute 63% and 28% of its revenue, respectively. It also pursues opportunities in APAC and LATAM, which collectively make up 9% of its revenue.

Strategic direction
- Tektronix positions itself as a provider of service assurance and intelligence solutions to CSPs by placing its probe systems at the core of its offerings to deliver an end-to-end network view from RAN to the IMS.
- It differentiates itself with an ‘operate-retain-upsell’ strategy, which focuses on helping CSPs to use rich network data across various departments spanning network operations, customer care and marketing, to deliver high-quality customer experience, reduce churn and upsell services.
- It has made two strategic acquisitions – Arantech in 2009 and Newfield Wireless in 2013 – to take advantage of CSPs’ increased focus on CEM, which is leading CSPs to invest in service assurance, service management and probe systems.
- The acquisitions enabled Tektronix to provide CEM solutions that are enriched with real-time geolocation information. It also obtained radio frequency (RF), LTE and VoLTE
optimisation services and expertise through Newfield Wireless’s portfolio.
- It is focusing on expanding the application of its technology to major growth areas such as LTE deployments, network function virtualisation (NFV), converged IP and IMS
networks. It is also investing in big data solutions to enable CSPs to generate new revenue sources, and places strong emphasis on VoLTE assurance.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Mobile services in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Demand for mobile content services and operators' bundled offers are driving smartphone take-up and will push the smartphone share of handsets up to 39.8% in 2021." The convenience of mobile Internet ...

Wireless network data traffic: worldwide trends and forecasts 2016-2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"The rate of annual growth worldwide will decline persistently over the forecast period, falling from 78% in 2015 to 30% in 2021." Cellular data traffic growth will continue to be stronger in emerging ...

Western Europe telecoms market: interim forecast update (16 countries) 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Telecoms retail revenue decline in Western Europe will be slower than in previous years, falling at a CAGR of –0.5% between 2016 and 2021." Slower revenue decline in Western Europe is a result of increasing ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.