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Fast food refers to food that can be prepared and served in shortest time. The demand and trend of fast food differs from region to region. The roots of fast food come from North America where people eat out frequently and have busy life style. Food-on-the-go and drive-thru is a common concept in North America fast food market, whereas people in European countries take time and prefer having conversations while eating. Fast food chains and regional Quick Service Restaurants have customized their format and menu offering according to various regions as preferences of people and taste differ from place to place. Asia Pacific and Rest of the World (RoW) is the fastest growing market due to its favorable demographics and large population share. Increasing disposable income and preference for westernized food habits are some of the driving factors for rapid growth of fast food market in these economies.

This report has been segmented by product type, by distribution channel and by geography. It also includes the drivers, restraints and opportunities (DROs), Porter’s five forces analysis and value chain of the fast food market. The study highlights current market trends and provides the forecast from 2013 to 2019.

By geography, the market has been segmented into North America, Europe, Asia Pacific and RoW. The present market size and forecast till 2019 have been provided in the report.

The report also analyzes macro-economic factors influencing and inhibiting the growth of fast food market. Porter’s five forces analysis offers insights on market competition throughout its value chain. In addition, the market attractiveness analysis provided in the report highlights key investing areas in this industry. The report will help manufacturers, suppliers and distributors to understand the present and future trends in this market and formulate their strategies accordingly.

The global fast food market here refers to the market by type, by distribution channel and by geography. The market is categorized into the following segments:

Global Fast Food Market by Type

The different types of fast food covered under this research study are defined as
follows:

Burger/Sandwich
Pizza/Pasta
Chicken
Asian/Latin American Food
Sea-Food
Others (Snacks, Mexican etc)
Global Fast Food Market by Distribution
Quick Service Restaurant (QSR)
Street Vendors
Others
Global Fast Food Market by Geography

The different geographies covered under this research study are defined as follows:
North America
Europe
Asia-Pacific
Rest of the World
It also includes detailed profiles of the major players in this market with attributes such as product portfolio, strategy, SWOT analysis and recent developments. Some of the major players in the fast food market are McDonald’s Corporation, Yum! Brands Inc., Dominos Pizza Inc., Doctor’s Association Inc, Burger King Worldwide Inc., and Wendy’s International Inc. and Jack in the Box Inc. among others.

Table Of Contents

Global Fast Food Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 - 2019
CHAPTER 1 PREFACE

1.1 REPORT DESCRIPTION
1.2 RESEARCH SCOPE
1.3 RESEARCH METHODOLOGY

CHAPTER 2 EXECUTIVE SUMMARY

CHAPTER 3 FAST FOOD MARKET - INDUSTRY ANALYSIS
3.1 INTRODUCTION
3.2 VALUE CHAIN ANALYSIS
3.3 DRIVERS
3.3.1 DEMAND FOR CONVENIENT, TASTY AND AFFORDABLE FOOD IN LOW PRICES
3.3.2 GROWING MIDDLE CLASS POPULATION IN EMERGING COUNTRIES WITH HIGHER DISPOSABLE INCOME AND CHANGING FOOD HABITS
3.4 RESTRAINTS
3.4.1 FOOD SAFETY REGULATIONS AND GROWING HEALTH CONCERNS
3.4.2 LAWSUITS FOR ANIMAL WELFARE AND CUSTOMERS AWARENESS
3.5 OPPORTUNITIES
3.5.1 INNOVATIVE MARKETING STRATEGIES AND VALUE-ADDED SERVICES
3.5.2 HEALTHY FAST FOOD ON MENU
3.6 PORTER'S FIVE FORCE ANALYSIS
3.6.1 BARGAINING POWER OF SUPPLIERS
3.6.2 BARGAINING POWER OF BUYERS
3.6.3 THREAT OF NEW ENTRANTS
3.6.4 THREAT OF SUBSTITUTES
3.6.5 DEGREE OF COMPETITION
3.7 MARKET ATTRACTIVENESS
3.8 COMPANY MARKET SHARE, 2012

CHAPTER 4 FAST FOOD - PRODUCT SEGMENT ANALYSIS
4.1 GLOBAL FAST FOOD MARKET REVENUE SHARE, BY PRODUCT TYPE, 2013 - 2019
4.1.1 NORTH AMERICAN FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
4.1.1.1 Burgers/Sandwich revenue in total North American fast food market
4.1.1.2 Pizza/Pasta revenue in total North American fast food market
4.1.1.3 Asian/Latin American Food revenue in total North American fast food market
4.1.1.4 Chicken Food revenue in total North American fast food market
4.1.1.5 Sea Food revenue in total North American fast food market
4.1.1.6 Others (Snacks, Mexican etc) Food category revenue in total North American fast food market
4.1.2 EUROPE FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
4.1.2.1 Burgers/Sandwich revenue in total Europe fast food market
4.1.2.2 Pizza/Pasta revenue in total Europe fast food market
4.1.2.3 Asian/Latin American revenue in total Europe fast food market
4.1.2.4 Chicken revenue in total Europe fast food market
4.1.2.5 Sea-food revenue in total Europe fast food market
4.1.2.6 Others (Snacks, Mexican etc) Food category revenue in total Europe fast food market
4.1.3 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
4.1.3.1 Burgers/Sandwich revenue in total Asia Pacific fast food market
4.1.3.2 Pizza/Pasta revenue in total Asia Pacific fast food market
4.1.3.3 Asian/Latin American Food revenue in total Asia Pacific fast food market
4.1.3.4 Chicken revenue in total Asia Pacific fast food market
4.1.3.5 Sea-food revenue in total Asia Pacific fast food market
4.1.3.6 Others (Snacks, Mexican etc) Food category revenue in total Asia Pacific fast food market
4.1.4 ROW FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
4.1.4.1 Burger/Sandwiches revenue in total RoW fast food market
4.1.4.2 Pizza/Pasta category revenue in total RoW fast food market
4.1.4.3 Asian/Latin American Fast Food revenue in total RoW fast food market
4.1.4.4 Chicken revenue in total RoW fast food market
4.1.4.5 Sea-food revenue in total RoW fast food market
4.1.4.6 Others (Snacks, Mexican etc) Food category revenue in total RoW fast food market
4.2 GLOBAL FAST FOOD MARKET REVENUE FORECAST, BY DISTRIBUTION CHANNEL 2013-2019
4.3 GLOBAL FAST FOOD MARKET REVENUE FORECAST, BY GEOGRAPHY 2013-2019
4.3.1 NORTH AMERICAN FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
4.3.2 EUROPEFAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
4.3.3 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
4.3.4 ROW FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)

CHAPTER 5 COMPANY PROFILES
5.1 BURGER KING WORLDWIDE, INC.
5.1.1 COMPANY OVERVIEW
5.1.2 PRODUCT PORTFOLIO
5.1.3 FINANCIAL OVERVIEW
5.1.4 BUSINESS STRATEGIES
5.1.5 SWOT ANALYSIS
5.1.6 RECENT DEVELOPMENTS
5.2 DOMINO'S PIZZA INC.
5.2.1 COMPANY OVERVIEW
5.2.2 PRODUCT PORTFOLIO
5.2.3 FINANCIAL OVERVIEW
5.2.4 BUSINESS STRATEGIES
5.2.5 SWOT ANALYSIS
5.2.6 RECENT DEVELOPMENTS
5.3 YUM! BRANDS, INC.,
5.3.1 COMPANY OVERVIEW
5.3.2 PRODUCT PORTFOLIO
5.3.3 FINANCIAL OVERVIEW
5.3.4 BUSINESS STRATEGIES
5.3.5 SWOT ANALYSIS
5.3.6 RECENT DEVELOPMENTS
5.4 MCDONALD'S CORPORATION
5.4.1 COMPANY OVERVIEW
5.4.2 PRODUCT PORTFOLIO
5.4.3 FINANCIAL OVERVIEW
5.4.4 BUSINESS STRATEGIES
5.4.5 SWOT ANALYSIS
5.4.6 RECENT DEVELOPMENTS
5.5 WENDY'S INTERNATIONAL INC.
5.5.1 COMPANY OVERVIEW
5.5.2 PRODUCT PORTFOLIO
5.5.3 FINANCIAL OVERVIEW
5.5.4 BUSINESS STRATEGIES
5.5.5 SWOT ANALYSIS
5.5.6 RECENT DEVELOPMENTS
5.6 JACK IN THE BOX INC.
5.6.1 COMPANY OVERVIEW
5.6.2 PRODUCT PORTFOLIO
5.6.3 FINANCIAL OVERVIEW
5.6.4 BUSINESS STRATEGIES
5.6.5 SWOT ANALYSIS
5.6.6 RECENT DEVELOPMENTS
5.7 DOCTOR'S ASSOCIATES INC.
5.7.1 COMPANY OVERVIEW
5.7.2 PRODUCT PORTFOLIO
5.7.3 BUSINESS STRATEGIES
5.7.4 SWOT ANALYSIS
5.7.5 RECENT DEVELOPMENTS
List of Figures

FIG. 1 FAST FOOD MARKET SEGMENTATION
FIG. 2 GLOBAL FAST FOOD MARKET , BY REVENUE 2013 - 2019 (USD BILLION)
FIG. 3 FAST FOOD MARKET SALES SHARE: BY TYPE
FIG. 4 VALUE CHAIN ANALYSIS FOR FAST FOOD MARKET
FIG. 5 PORTER'S FIVE FORCE ANALYSIS
FIG. 6 MARKET ATTRACTIVENESS
FIG. 7 COMPANY MARKET SHARE, 2012
FIG. 10 NORTH AMERICA BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 11 NORTH AMERICA PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 12 NORTH AMERICA ASIAN/LATIN AMERICAN FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 13 NORTH AMERICA ASIAN/LATIN AMERICAN FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 14 NORTH AMERICA SEA FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 15 NORTH AMERICA OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 17 EUROPE BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 18 EUROPE PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 19 EUROPE ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 20 EUROPE CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 21 EUROPE SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 22 EUROPE OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 (USD BILLION)
FIG. 24 ASIA PACIFIC BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2013 - 2019
FIG. 25 ASIA PACIFIC PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2013 - 2019 49
FIG. 26 ASIA PACIFIC ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2013 - 2019
FIG. 27 ASIA PACIFIC CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2013 - 2019
FIG. 28 ASIA PACIFIC SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2013 - 2019
FIG. 29 ASIA PACIFIC OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2013 - 2019
FIG. 31 ROW BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2013 - 2019 2019 (USD BILLION)
FIG. 32 ROW PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 2019 (USD BILLION)
FIG. 33 ROW ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 2019 (USD BILLION)
FIG. 34 ROW CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 2019 (USD BILLION)
FIG. 35 ROW SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 2019 (USD BILLION)
FIG. 36 ROW OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 - 2019 2019 (USD BILLION)
FIG. 37 GLOBAL FAST FOOD MARKET , BY DISTRIBUTION CHANNEL 2013 - 2019
List of Tables

TABLE 1 GLOBAL FAST FOOD MARKET SNAPSHOT:
TABLE 2 DRIVERS FOR FAST FOOD MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR FAST FOOD MARKET: IMPACT ANALYSIS
TABLE 4 NORTH AMERICA FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 - 2019 (USD BILLION)
TABLE 5 EUROPE FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 - 2019 (USD BILLION)
TABLE 6 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 - 2019 (USD BILLION)
TABLE 7 ROW FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 - 2019 (USD BILLION)
TABLE 8 NORTH AMERICA FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 - 2019 (USD BILLION)
TABLE 9 EUROPE FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 - 2019 (USD BILLION)
TABLE 10 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 - 2019 (USD BILLION)
TABLE 11 ROW FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 - 2019 (USD BILLION)

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