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The OTT communications in the Middle East and North Africa: market overview and best practice

  • May 2014
  • -
  • Analysys Mason
  • -
  • 31 pages

Summary

Table of Contents

Over-the-top (OTT) communications services have become popular in the Middle East and North Africa (MENA) because smartphone penetration is increasing and OTT players are extending their reach. This Viewpoint provides an overview of growth and strategies for OTT mobile communications services in MENA, and discusses operator approaches to the OTT challenge.



About this report

This report examines the growth of over-the-top (OTT) mobile communication services in the Middle East and North Africa (MENA) region, and discusses operator responses to the threat OTT services pose to traditional service revenue.

This report provides:

-analysis of drivers for the adoption of OTT services, and their impact on traditional voice and messaging services in the MENA region: we discuss how smartphones are driving take-up of OTT services, and how OTT players are extending the reach of their services
-a market outlook and forecast for traditional and next-generation voice and messaging services for the MENA region, including country-level data for Egypt, Saudi Arabia and the UAE (the forecasts cover OTT and operator-provided voice and messaging services)
-discussion of the various strategies that can be applied in response to competition from OTT players: we also provide case studies of the OTT strategies of three operators in the MENA region.
-For the complete data set, see the accompanying Excel file at www.analysysmason.com/OTT-MENA-2014.

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