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  4. > Market Focus: Trends and Developments in the Bakery and Cereals Sector in Mexico to 2018

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Bakery and Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- The Bakery and Cereals market in Mexico is driven by Bread and Rolls. The Cakes, Pastries and Sweet Pies and Cookies are the second and third largest categories in the Mexican Bakery and Cereals market.
- Health and the desire to Indulge are the leading motivational factors driving the consumption of Bakery and Cereals products in Mexico.
- Food and Drinks Specialists are the preferred destination for purchase of Bakery products in Mexico, followed by Hypermarkets and Supermarket.
- Film and Bags/Sachets made of Flexible Packaging are the most commonly used packaging material for Bakery and Cereals in Mexico.
- A fragmented retail landscape has contributed to the low Private Label penetration.

Synopsis
The busy lifestyles and culture of large young consumers is driving the demand for convenient and healthy bakery products such as multi-grain bread, Breakfast Cereals, and Cereal Bars. The search for good quality products and indulgent products are factors influencing consumers choice of Bakery and Cereals in Mexico. An increasing awareness of heart health and obesity problems will drive consumers towards “better for you” products.

Reasons To Buy
This overview of the consumer and market dynamics of the Mexican Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Mexico to 2018
Table of Contents
Executive Summary
Future Outlook
Country Context
• Macro economic analysis
• Overview -Consumption habits
Sector Analysis
• Overall value-volume analysis
• Value-volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Private Labels
• Private label vs. national brand penetration
• Growth analysis
Distribution insights
• Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type
• Top packing closures and outers
Leading players with market share
Data Appendix and Summary Methodology

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