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  4. > Market Focus: Trends and Developments in the Bakery and Cereals Sector in Turkey

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Bakery and Cereals Snacks sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Rising demand for healthy and functional products contribute to the growth of baked products in Turkey.
- Marketers are engaging consumers in different ways to create awareness about their products and drive sales.
- Consumers searching for Better Value for Money will drive consumption in the Bakery and Cereals market.
- The search for convenience will continue to influence sales of Bakery and Cereals products in Turkey.
- Bread and Rolls and Savory Biscuits' high volume share is creating demand for Flexible Packaging material in the market.

Synopsis
Urbanization and busy lives are leading to a change in consumption patterns among Turkish consumers. The search for Better Value for Money and Health and Wellness concerns are influencing consumers' choice of Bakery and Cereals products in Turkey. Artisanal baked products will continue to hold the majority share in the market as freshness is an important consideration while purchasing Bakery products in Turkey.

Reasons To Buy
This overview of the consumer and market dynamics of the Turkish Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Turkey
Table of Contents
Executive Summary
Future Outlook
Country Context
• Macro economic analysis
• Overview — consumption habits
Sector Analysis
• Overall value — volume analysis
• Value — volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Private Labels
• Private label vs.. national brand penetration
• Growth analysis
Distribution insights
• Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type
• Top packaging closures and outers
Leading players with market share
Data Appendix and Summary Methodology

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