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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- The Savory Snacks market in Mexico is driven by a large youth population and a rising middle class urban population.
- Processed Snacks is the largest category by value, while Meat Snacks will register the highest growth during 2013-2018.
- Better Value for Money and Health and Indulgence are the leading motivational factors influencing Savory Snacks consumption in Mexico.
- Hypermarkets and Supermarkets are the largest retailers of Savory Snacks in Mexico; however Convenience Stores registered fast growth during 2010-2013.
- Increasing awareness of obesity problems is driving consumers towards “better for you” products, with greater preference for low-fat, reduced calorie, and baked snacks.

Synopsis
The Savory Snacks market in Mexico will grow at a steady rate during 2013-2018. Potato Chips and Processed Snacks are among the highest value categories in the Mexican Savory Snacks market, constituting almost 76% of the Mexican Savory Snacks sector by value. Mexican consumers prefer to purchase value for money products as rising food price inflation limits their expenditure on premium products.

Reasons To Buy
This overview of the consumer and market dynamics of the Mexican Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Savory Snacks Sector in Mexico to 2018
Table of Contents
Executive Summary
Future Outlook
Country Context
• Macro economic analysis
• Overview -Consumption habits
Sector Analysis
• Overall value-volume analysis
• Value-volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Private Labels
• Private label vs. national brand penetration
• Growth analysis
Distribution insights
• Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type
• Top packing closures and outers
Leading players with market share
Data Appendix and Summary Methodology

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ref:plp2014

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