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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Netherlands Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- Economic uncertainty and a declining population remain the major hurdles for the consumer packaged goods market in the Netherlands, including the Savory Snacks market.
- Potato Chips was the most valuable Savory Snacks category in 2013 followed by Processed Snacks.
- Indulgence and Better Value for Money are the most important motivational factors driving the consumption of Savory Snack products in the Netherlands.
- Hypermarkets and Supermarkets are the leading distribution channels in Savory Snack distribution, with 65% share of retail sales in 2013.
- Demand for Savory Snack products to meet age-specific needs and snacking needs in-between meals will continue to grow in the country.

Synopsis
The Dutch Savory Snacks market will show moderate growth during the period 2013-2018. Potato Chips and Processed Snacks will continue to drive the Dutch Savory Snacks market while low value categories such as Ethnic/Traditional Snacks and Nuts and Seeds will record fast growth in demand. Increased snacking occasions, value for money, and search for innovation are the key features of the Savory Snacks market in the Netherlands.

Reasons To Buy
This overview of the consumer and market dynamics of the Dutch Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Savory Snacks Sector in the Netherlands
Table of Contents
Executive Summary
Future Outlook
Country Context
• Macro economic analysis
• Overview —consumption habits
Sector Analysis
• Overall value —volume analysis
• Value —volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Private Labels
• Private label vs. national brand penetration
• Growth analysis
Distribution insights
• Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type
• Top packaging closures and outers
Leading players with market share
Data Appendix and Summary Methodology

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ref:plp2014

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