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Market Focus: Trends and Developments in the Savory Snacks Sector in Poland

  • May 2014
  • -
  • GlobalData
  • -
  • 43 pages

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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Polish Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- The Savory Snacks market in Poland is forecast to register moderate growth during 2013-2018.
- Nuts and Seeds is the fastest growing category and is forecast to register the highest growth during 2013-2018.
- Increasing working hours and the active lifestyles of Polish consumers have led to the growth of Savory Snacks that can be used as filler between meals.
- Hypermarkets and Supermarkets, that provide promotional and discount offers and one-stop shopping convenience are the largest retailers of Savory Snacks products in Poland.
- Increasing health concerns of Polish consumers will drive the sales of healthy and low fat snacking products.

Synopsis
The Savory Snacks market in Poland is forecast to register steady growth, driven by high disposable income levels. Potato Chips is the leading category by value, followed by Nuts and Seeds. Nuts and Seeds is also expected to witness the highest category growth during the forecast period, with a higher number of consumers preferring to snack healthy. Busy Lives and Fun and Enjoyment are the leading motivational factors influencing Savory Snacks consumption in Poland.

Reasons To Buy
This overview of the consumer and market dynamics of the Polish Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

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