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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Malaysian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- The food retail market in Malaysia is dominated by Convenience Stores and has the presence of both international and domestic players.
- Urbanization in Malaysia is rapid and the movement in second and third tiered cities has led to growth of the Savory Snacks market across categories.
- As convenience is important to the Malaysian consumer, many small neighborhood stores have been opened. Brands need to ensure the availability of Savory Snacks Products in these stores.
- Due to the huge young and child population in Malaysia, product innovation, novel packaging, and creative positioning are factors that will influence the buying decision of young Malaysian consumers.
- Processed Snacks is the leading category by value in Malaysia recording a moderate growth rate.

Synopsis
Significant young and adult population and massive urbanization in Malaysia have influenced the launch of new products and has provided growth opportunities across the Savory Snacks market. Due to Malaysia's diverse ethnicity, individual and customized preferences are observed while consuming Savory Snacks products. Malaysian halal certification is widely accepted and multi-nationals investing in Malaysia for the same will result in changing domestic market dynamics while encouraging growth in Savory Snacks consumption amongst Malaysians.

Reasons To Buy
This overview of the consumer and market dynamics of the Malaysian Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Savory Snacks Sector in Malaysia
Table of Contents
Executive Summary
Future Outlook
Country Context
• Macro economic analysis
• Overview — consumption habits
Sector Analysis
• Overall value — volume analysis
• Value — volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Distribution insights
• Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type
• Top packaging closures and outers
Leading players with market share
Data Appendix and Summary Methodology

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Related Market Segments :

Savory Snack
Snack Food

ref:plp2014

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