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  5. > Strategic Analysis of the Fuel Cell Vehicles (FCV) Market in North America and Europe

Over 9 of the Largest Automakers Expected to Launch FCVs by 2020

This research provides a strategic outlook and overview of the FCV market in Europe and North America. The study analyses and current status of the market and how it is expected to evolve in future. The market has been estimated by region and OEM, which gives a detailed view about the evolution of the market. Further, the development of infrastructure in different regions and the types of regional funding mechanisms have been discussed. The cost of split analysis has been done for the fuel cell technology and how it will change in future. There are major OEMs participating in the fuel cell market, therefore, the respective OEMs have been profiled accordingly.

Executive Summary - Key Findings

-The market for FCVs is limited to concept vehicles that have been leased to fleet operators so that the use case is understandable. However, commercialization of FCVs is expected in 2015. To date, Daimler and General Motors have a fleet size of 200 and 100 vehicles respectively.
-The establishment of hydrogen fuelling infrastructure will play a crucial role in successful commercialization of FCVs to support the consumer demand and future developments. Currently, there are approximately 250 filling stations globally, with North America and Europe accounting for 75%.
-Asia-Pacific (APAC) is expected to account for 38% of the market for FCVs and is expected to emerge as the global leader with major automakers such as Honda, Nissan, Toyota, and Suzuki are preparing for commercialization of FCVs.
-Government will play a key role in commercialization of FCV. With the government support, California is likely to be the most attractive market in the US and Germany in Europe.

Table Of Contents

Strategic Analysis of the Fuel Cell Vehicles (FCV) Market in North America and Europe
1. EXECUTIVE SUMMARY

Executive Summary
Executive Summary—Key Findings
Executive Summary—Fuel Cell Cars Specifications
Executive Summary—Recent partnerships
Executive Summary—Sales Forecast
Global Uptake of Electrification in Passenger Vehicles
Executive Summary—Cost Analysis
Executive Summary—Standards Development Organizations
Executive Summary—Technology Roadmap
Executive Summary—Hydrogen Production Pathways

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions this Study Will Answer
Research Background
Research Methodology
Key OEM/Player Groups Compared in this Study

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
Definitions
Structure of Fuel Cell Electric Vehicles
Fuel Cell Systems

4. MARKET OVERVIEW

Market Overview
OEM Activities
FCV Launch
Executive Summary—Fuel Cell Cars Specifications
Executive Summary—Recent partnerships
Performance Analysis between Electric Vehicle, FCV and Conventional Vehicle
Fuel Cell Funding Programs
Key States in the United States
Hydrogen Production Pathways
Safety Systems
Case Study
Standards Development Organizations

5. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—FCV MARKET

External Challenges: Drivers and Restraints—FCV Market
Drivers and Restraints
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained

6. MARKET MEASUREMENTS

Market Measurements
Global Uptake of Electrification in Passenger Vehicles
FCV Market—Unit Shipment Scenario Analysis
FCV Market—Scenario Analysis Assumptions
Sales Estimates

7. TECHNOLOGY ANALYSIS

Technology Analysis
Technology Roadmap
Stack Performance
Cost Split Analysis
Cost Split Analysis
Cost Reduction Techniques Adopted by OEMs
Value Chain
HT-PEMFC

8. INFRASTRUCTURE TRENDS

Infrastructure Trends
Infrastructure Goals
Infrastructure Trends—Hydrogen Infrastructure
Infrastructure Trends—Hydrogen Infrastructure
Infrastructure Trends—Supply System
Infrastructure Trends—Existing Infrastructure
Infrastructure Trends—Existing Infrastructure
Hydrogen Distribution
Case Study—HyStat Fueling Stations

9. OEM PROFILES

OEM Profiles
Daimler AG
Honda Motor Corporation Ltd.
Toyota Motor Corporation
Hyundai
Suzuki Motor Corporation

10. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer

11. APPENDIX

Appendix
Table of Acronyms Used
Learn More—Next Steps
Relevant Research
Market Engineering Methodology
Infrastructure Trends—Supply Stations
Infrastructure Trends—Planned Supply Stations
Infrastructure Trends—Supply Stations
Infrastructure Trends—Supply Stations
Infrastructure Trends—Planned Supply Stations
General Specifications of a Hydrogen Filling Station

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