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C2DE Consumer Market Assessment 2014

  • June 2014
  • -
  • Key Note Publications Ltd

Executive Summary

This Market Assessment, and its sister publication ABC1 Consumer, provides an analysis of the spending habits, attitudes and buying behaviour of the public, broken down by their social grade. This report focuses on the way C2DE consumers see themselves and their financial situation (present and future) and examines the way they spend their money on food and drink; homeware and home improvements; healthcare; clothing, accessories and personal care; technology; and leisure and travel. C2DE consumers are defined by the status of their occupations; although this classification is not directly related to income, there is correlation between a person’s social grade and income, with those in lower social grades having lower-status jobs and therefore likely earning less than their ABC1 counterparts.

Table Of Contents

C2DE Consumer Market Assessment 2014
C2DE Consumer 2014
Foreword
Executive Summary
Introduction
REPORT COVERAGE
DEFINITION
Strategic Overview
DEMOGRAPHIC BACKGROUND
HOUSEHOLD INCOME
The Average Household
The Bottom Quintile
The Second Quintile
The Third Quintile
The Top Quintile
The Effects of Inflation
Consumer Opinion on Household Finances
THE ECONOMY
TENURE
TRAVEL AND TRANSPORT
Number of Trips
Distance Travelled
Car Availability
VISITS TO SHOPPING MALLS AND SHOPPING CENTRES
HOUSEHOLD EXPENDITURE
Food and Drink
BACKGROUND
CONSUMER TRENDS
Factors Contributing to Grocery Shopping
Frequency
Mode of Transport
Types of Shop Used
Expenditure
Types of Food
ADVERTISING EXPENDITURE
Homeware and Home Improvements
BACKGROUND
CONSUMER TRENDS
Ownership of Household Appliances
Expenditure
DIY
ADVERTISING EXPEN DITURE
Household Appliances, Kitchenware and Cookware
Furniture
Kitchens and Bathrooms
Floor and Wallcoverings
Home Accessories and Lighting
DIY Equipment and Tools
Healthcare
BACKGROUND
CONSUMER TRENDS
Private Medical and Health Insurance
Cosmetic Surgery
ADVERTISING EXPENDITURE
Private Healthcare Insurance
Cosmetic Surgery and Laser Eye Surgery
Clothing, Accessories and Personal Care
BACKGROUND
CONSUMER TRENDS
Clothes Shopping
Accessories
Cosmetics and Skincare
Fragrances
ADVERTISING EXPENDITURE
Clothing
Skincare and Cosmetics
Fragrances
Technology
BACKGROUND
CONSUMER TRENDS
The Internet
Home Viewing
Home Listening
Computing
Gaming
ADVERTISING EXPENDITURE
Home Broadband Services
Television Services
Audiovisual Equipment
Computers and Tablets
Games Consoles and Accessories
Video Games
Leisure and Travel
BACKGROUND
CONSUMER TRENDS
Hobbies and Interests
Restaurants
Sporting Activities
Leisure Clubs and Gym Memberships
Travel
Cultural Activities
ADVERTISING EXPENDITURE
Leisure and Cultural Activities
Airlines and Airport Services
Hotels, Resorts, Accommodation, Holidays, Tour Operators and Travel Agents
An International Perspective
HOUSEHOLD WEALTH IN THE G
REAL NET HOUSEHOLD DISPOSABLE INCOME
HOUSEHOLD SPENDING
CONSUMER CONFIDENCE
GROSS DOMESTIC PRODUCT PER CAPITA
Global Regions and World Bank Income Groups by Gross Domestic Product per Capita
PEST Analysis
POLITICAL
ECONOMIC
SOCIAL
More Focus on Foreign Textile Workers' Welfare
Health and Life Expectancy
TECHNOLOGICAL
Consumer Dynamics
SUMMARY
FINANCIAL SITUATION
SPENDING HABITS
FOOD AND DRINK
HOMEWARE AND HOME IMPROVEMENTS
CLOTHING AND ACCESSORIES
TECHNOLOGY
HOLIDAYS
Competitor Analysis
INTRODUCTION
SUPERMARKETS
Aldi Stores Ltd
ASDA Group Ltd
Iceland Foods Ltd
J Sainsbury PLC
Lidl UK GmbH
Ocado Group PLC
Tesco PLC
Waitrose Ltd
WM Morrison PLC
HOMEWARE and HOME IMPROVEMENTS
Beko PLC
BSH Home Appliances Ltd
Carpetright PLC
DFS Trading Ltd
Home Retail Group PLC
IKEA Ltd
Kingfisher PLC
Steinhoff UK Retail Ltd
Topps Tiles PLC
HEALTHCARE
AXA PPP Healthcare Ltd
The Benenden Healthcare Society Ltd
BMI Healthcare Ltd
The British United Provident Association Ltd
The Hospital Medical Group Ltd
Nuffield Health
Prudential Health Insurance Ltd
Saga Services Ltd
Simplyhealth Group Ltd
Spire Healthcare Ltd
CLOTHING, ACCESSORIES and PERSONAL CARE
Arcadia Group Ltd
ASOS.com Ltd
Avon Cosmetics Ltd
Boots UK Ltd
HandM Hennes and Mauritz UK Ltd
L'Oreal UK Ltd
Monsoon Accessorize Ltd
New Look Retail Group Ltd
Primark Stores Ltd
Superdrug Stores PLC
Zara UK Ltd
TECHNOLOGY
Apple Retail UK Ltd
British Sky Broadcasting Group PLC
LOVEFiLM International Ltd
Microsoft Ltd
Netflix Inc
Nintendo Company Ltd
Samsung Electronics UK Ltd
Sony Europe Ltd
Virgin Media Ltd
LEISURE and TRAVEL
easyJet PLC
Flybe Group PLC
Monarch Airlines Ltd
Ryanair Holdings PLC
Travelodge Hotels Ltd
CROSS-CATEGORY COMPANIES
99p Stores Ltd
BHS Ltd
Debenhams PLC
Dixons Retail PLC
Matalan Retail Ltd
Poundland Ltd
Poundstretcher Ltd
TJX UK
Wilkinson Hardware Stores Ltd
The Future
THE ECONOMY
Household Disposable Income
Average Earnings Growth
FUTURE TRENDS
Expectations of Financial Circumstances
The Housing Market
Interest Rate Rises - More Expensive Credit?
Food and Drink
Homeware and Home Improvements
Leisure and Travel
Clothing, Accessories and Personal Care
Technology
Healthcare
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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