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Activity Holidays Market Report 2014

  • May 2014
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Report is concerned with the UK market for activity holidays both in the UK (referred to as domestic holidays) and abroad. An activity holiday can involve a range of activities but it must involve physical exertion. Activity holidays can range from mainstream and popular activities such as hiking and skiing, to more niche activities such as diving. Some holidays such as safaris and cruises are not explicitly included within the scope of this report as they do not involve sufficient physical effort. However, a number of companies included in this report do offer such holidays alongside more strenuous holidays which are covered by this report.

Table Of Contents

Activity Holidays Market Report 2014
Foreword
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTORS
Types of Domestic Activity Holidays
Types of Activity Holidays Abroad
MARKET TRENDS
Multi-Activity Holidays
The Internet
Holidaymakers Attempt to Save Money
ECONOMIC TRENDS
General Economic Trends
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
By Volume
By Value
BY MARKET SECTOR
Domestic Activity Holidays
Activity Holidays Abroad
Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATIONS
ABTA, The Travel Association
Advantage
Association of Independent Tour Operators
European Travel Agents' and Tour Operators' Association
World Tourism Organization
World Travel and Tourism Council
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Abercrombie and Kent Ltd
Acorn Venture Ltd
Holidaybreak Ltd
Kingswood Learning and Leisure Group Ltd
Neilson Active Holidays Ltd
Ramblers Holidays Ltd
STS School Travel Service Ltd
TUI Travel PLC
Your Golf Travel Ltd
OUTSIDE SUPPLIERS
Airlines
Other Transport Providers
Accommodation Providers
MARKETING ACTIVITY
Main Media Advertising Expenditure
Exhibitions and Trade Shows
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
AVERAGE WEEKLY HOUSEHOLD EXPENDITURE
By Age
By Social Grade
ALL HOLIDAYS AND SHORT BREAKS
Holidays and Short Breaks Taken in the Last Months
When Trips Taken
When Trips Booked
Places Visited
Cost of Holiday and Short Breaks
Sources of Information
Booking Method
ACTIVITY HOLIDAYS
Domestic Activity Holidays
Activity Holidays Abroad
Current Issues
AIR PASSENGER DUTY
EXCHANGE RATE
TAXATION
FUEL PRICE
SAFETY AND SECURITY
SUSTAINABLE TOURISM
The Global Market
TOTAL MARKET SIZE
International Tourism Demand
Forecasts
INTRODUCTION
General Economic Forecasts
FORECASTS TO
The Total Market
By Market Sector
MARKET GROWTH
FUTURE TRENDS
Economic Issues
Falling Material Costs
Future Activity Holiday Taking
Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION
ABERCROMBIE and KENT LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
ACORN VENTURE LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
HOLIDAYBREAK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
KINGSWOOD LEARNING AND LEISURE GROUP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
NEILSON ACTIVE HOLIDAYS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
RAMBLERS HOLIDAYS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
STS SCHOOL TRAVEL SERVICE LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
TUI TRAVEL PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
YOUR GOLF TRAVEL LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
Further Sources
Publications
General Sources
Government Publications
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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