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Albus ad in Home Care (Serbia)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

The economic crisis and reduced purchasing power prevented investment in the development of the company and new products. The short-term strategy of Albus is to survive in such conditions, cope with strong competition and maintain its existing brands, most notably Bohor. Without any significant investment, the company is being forced to lower its prices so as to be cheaper than its competitors. Its long-term strategy is to increase its presence in the region and restore its position as an...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Albus ad in Home Care (Serbia)
ALBUS AD IN HOME CARE (SERBIA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Albus ad: Key Facts
Summary 2 Albus ad: Operational Indicators
Competitive Positioning
Summary 3 Albus ad: Competitive Position 2015












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