Avon is expected to achieve strong results during the forecast period by continuing with its mid-range price positioning and attempting to reach to younger customers via the internet. One key obstacle that Avon will have to overcome in order to be successful with such a strategy, however, is set to be generating customer loyalty as younger consumers rarely stick to one beauty and personal care brand.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Avon Bulgaria EOOD in Retailing (Bulgaria) AVON BULGARIA EOOD IN RETAILING (BULGARIA) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Avon Bulgaria EOOD: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 2 Avon Bulgaria EOOD: Competitive Position 2016