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Avon Bulgaria EOOD in Retailing (Bulgaria)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Avon Bulgaria continues to struggle, given the ongoing macroeconomic difficulties and depressed purchasing power among consumers. Since 2009, Avon has focused on a mid-range price orientation but has been disappointed that a quick economic rebound has failed to materialise. Recent announcements from the company suggest that its pricing policy is unlikely to be revised and that it will instead try to boost its performance by focusing on online sales and on reaching out to younger clients.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Avon Bulgaria EOOD in Retailing (Bulgaria)
AVON BULGARIA EOOD IN RETAILING (BULGARIA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Competitive Positioning
Summary 1 Avon Bulgaria EOOD: Competitive Position 2015












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