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Consumer Electronics in China, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 87 pages

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China’s macro economy continued to decelerate in 2013, which had an adverse impact on the retail volume growth of consumer electronics except for tablets, smartphones and LCD TVs. The dynamic growth of tablets and smartphones was mainly driven by the continuous shift from feature phones to smartphones as well as product upgrades from existing smartphone consumers. The accelerating growth of LCD TVs in 2013 was boosted by the closure of the policy of providing subsidies for energy-efficient...

Euromonitor International's Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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