The strategic goal of KAM is to further increase its value share and retain its leading market position within retailing in Macedonia as a discounter through outlet and product portfolio expansion. Kam continuously expands its outlet network across Macedonia and improves its product and brand portfolio, along with its private label products across packaged food and non-alcoholic drinks. The company’s focus is on offering the most profitable, yet affordable, portfolio of brands and products to...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
KAM dooel in Retailing (Macedonia) KAM DOOEL IN RETAILING (MACEDONIA) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 KAM dooel: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 KAM dooel: Private Label Portfolio Competitive Positioning Summary 3 KAM doo: Competitive Position 2016