Table of Contents
The company is seeking to build a wholesome image not only as a manufacturer of organic products but also as an ethically-responsible marketer. This includes community initiatives in Canada as well as participation in the development of fair trade programmes, including the launch of the company’s first fair trade certified cereals in 2012.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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