As a result of the acquisition of most of Real Hypermarket Romania’s outlets by Auchan Group, the company’s officials are still searching for a clear strategy for some of its outlets. As no official statement has been made, the outlets, in the cities of Arad, Constanta, Oradea and Suceava, are continuing their activities by focusing on cheap prices, promoted especially in the company’s magazine and on the official website.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Real,- Hypermarket Romania SRL in Retailing (Romania) REAL,- HYPERMARKET ROMANIA SRL IN RETAILING (ROMANIA) Euromonitor International July 2015
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Real Hypermarket Romania SRL: Key Facts Summary 2 Real Hypermarket Romania SRL: Operational Indicators Internet Strategy Summary 3 Real Hypermarket Romania SRL: Share of Sales Generated by Internet Retailing Company Background Private Label Summary 4 Real Hypermarket Romania SA: Private Label Portfolio Competitive Positioning Summary 5 Real Hypermarket Romania SRL: Competitive Position 2014