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Soft Drinks in China, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 127 pages

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Total volume and total current value sales growth of soft drinks in China rebounded in 2013 compared with that of 2012. The major reason for this was that the summer weather in 2013 gave the industry a boost in sales. More sunshine means that more people purchase drinks to enjoy outside and more impulse buys are made in such hot weather. Besides this, new product development in several types of soft drinks also drove consumption in 2013, particularly in RTD coffee and RTD tea as well as in...

Euromonitor International’s Soft Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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