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Travel and Tourism in Ethiopia to 2018

  • June 2014
  • -
  • Timetric
  • -
  • 81 pages

Synopsis

The report provides detailed market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire Ethiopian travel and tourism sector
• Detailed analysis of tourist spending patterns in Ethiopia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each category, with analysis using similar metrics
• Detailed analysis of the airline and hotel markets

Summary

Ethiopia’s travel and tourism sector is still in a growth phase, and is largely supported by infrastructure improvements. The number of domestic trips reached 8.1 million, while international trips reached 666,996 in 2013, the main source countries for which were China, the US, Nigeria, Sudan and Belgium. Over the forecast period (2014'2018), the sector is expected to record growth in the volume of inbound and outbound tourists as Ethiopian Airlines establishes new routes, increases flight capacity and launches airfare discounts.

Scope

This report provides an extensive analysis related to the tourism demands and flows in Ethiopia:
• It details historical values for the Ethiopian tourism sector for 2009–2013, along with forecast figures for 2014–2018
• It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period
• The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Ethiopia.
• It provides comprehensive analysis of the trends in the airline and hotel industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.

Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to the Ethiopian travel and tourism sector.
• Understand the demand-side dynamics within the Ethiopian travel and tourism sector, along with key market trends and growth opportunities.

Key Highlights

Ethiopian Airlines is a fundamental growth driver of tourism development in Ethiopia. The airline has taken various initiatives to increase tourist inflows by introducing several new international and domestic routes, and expanded its flight capacity. It also partnered with other airlines to create codeshare agreements, which have had a positive impact on tourist flows. The airline is urging Ethiopian tour operators and journalists to participate in international tourism expos, and in May 2014, Ethiopian Airlines reduced its inbound fares by 40% to encourage tourism.

The Ethiopian government is planning to develop the tourism industry and created two new entities –the Tourism Transformation Council and the Ethiopian Tourism Organization – in March 2014 to aid this plan. This Tourism Transformation Council will develop the country's key tourist destinations and take initiatives to create and implement tourism campaigns. It will also provide instruction to local government bodies to remove political obstructions currently impeding the development of the tourism sector. This is one of the strategies listed under the Growth and Transformation Plan (GTP), which aims to transform the country into one of the five leading tourist destinations in Africa by 2020.

Ethiopia is currently attempting to attract more tourists from India, and has taken initiatives to promote a tourism campaign: Come, Visit Ethiopia. Ethiopia has opened a cultural center in its embassy in New Delhi, and plans to introduce tourism boards in Mumbai. Ethiopia also participated in SATTE 2013 in January 2013, to attract more Indian tourists to its leisure and Meetings, incentives, conferences, and exhibitions (MICE) segments. Ethiopian Airlines currently operates flights from Delhi and Mumbai, and plans to commence flights from Ahmedabad, Chennai and Bangalore in the future.

In November 2013, Ethiopian Airlines expanded its route to fly four times a week to Niamey, Niger and launched four-times-a-week flights to Kano, Nigeria from May 2014. This new route will allow passengers to make connections to Cairo, Mumbai, Guangzhou, Dubai, Riyadh, Khartoum, Hong Kong, Jeddah, Beirut, Washington, DC, and Toronto. Ethiopian Airlines has also announced that it will commence daily flights to London from July 2014.

The Second Hotel Show Ethiopia Expo was organized by Ozzie Event Management from May 16 to 18, 2014 in Addis Ababa. The main focus of the expo was to develop marketing links between stakeholders in the hospitality industry. Ozzie Event Management plans to organize similar trade fairs at least once every six months to make firm links between hotels and the tourism sector. Participants included hotel consultants, hotel operators, equipment suppliers, and tour operators.

Table Of Contents

Travel and Tourism in Ethiopia to 2018
Table of Contents

1 Executive Summary
1.1.1 Ethiopian Airlines contribution to tourism growth
1.1.2 Promoting heritage and culture for Ethiopia's development
2 The Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 International tourism fairs
4.2.2 Growth and Transformation Plan (GTP)
4.2.3 Focus on India and China
4.2.4 Introduction of new tourism destinations
4.2.5 Harar is registering growth
4.2.6 Enhancing wildlife tourism
4.2.7 New archaeological museum
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 Construction and expansion of Airports
5.2.2 Code share agreements
5.2.3 New route expansions
5.2.4 Airlines acquisition and increasing fleet size
5.2.5 Plans to launch a new hub
6 Hotels
6.2.1 Hotel show in Ethiopia
6.2.2 Fund flow from the World Bank Group's International Financial Corporation
6.2.3 Launch of new hotels
7 Tourism Board Profile
8 Airport Profiles
8.1.1 Overview
8.1.2 Operator profile
8.1.3 Routes
9 Company Profiles - Airlines
9.1.1 National Airways Ethiopia - company overview
9.1.2 National Airways Ethiopia - main services and brands
9.1.3 National Airways Ethiopia - key employees
9.2.1 Ethiopian Airlines - company overview
9.2.2 Ethiopian Airlines - main services and brands
9.2.3 Ethiopian Airlines - key employees
9.3.1 Emirates Ethiopia - company overview
9.3.2 Emirates Ethiopia - main services
9.3.3 Emirates Ethiopia - key employees
9.4.1 Turkish Airlines Ethiopia - company overview
9.4.2 Turkish Airlines Ethiopia - main services
9.4.3 Turkish Airlines Ethiopia - key employees
9.5.1 Sudan Airways Ethiopia - company overview
9.5.2 Sudan Airways Ethiopia - main services and brands
9.5.3 Sudan Airways Ethiopia - key employees
10 Company Profiles - Hotels
10.1.1 Hilton Addis Ababa Ethiopia - company overview
10.1.2 Hilton Addis Ababa Ethiopia - main services and brands
10.1.3 Hilton Addis Ababa Ethiopia - key employees
10.2.1 Lewi Hotel and Resort - company overview
10.2.2 Lewi Hotel and Resort - main services and brands
10.2.3 Lewi Hotel and Resort - key employees
10.3.1 Jupiter International Hotel - company overview
10.3.2 Jupiter International Hotel - main services and brands
10.3.3 Jupiter International Hotel - key employees
10.4.1 Radisson Blu Hotel, Addis Ababa - company overview
10.4.2 Radisson Blu Hotel, Addis Ababa - main services and brands
10.4.3 Radisson Blu Hotel, Addis Ababa - key employees
10.5.1 Harmony Hotel Plc - company overview
10.5.2 Harmony Hotel Plc - main services
10.5.3 Harmony Hotel Plc - key employees
11 Market Data Analysis
11.1.1 Domestic trips by purpose of visit
11.1.2 Number of overnight stays
11.1.3 Total domestic tourist expenditure
11.1.4 Average expenditure per domestic tourist by category
11.2.1 International arrivals by region
11.2.2 International arrivals by purpose of visit
11.2.3 Total inbound tourism expenditure by category
11.2.4 Average international tourist expenditure by category
11.3.1 International departures by region
11.3.2 International departures by purpose of visit
11.3.3 Number of overnight stays
11.3.4 Total outbound tourism expenditure by category
11.3.5 Average outbound expenditure per resident by category
11.4.1 Seats available
11.4.2 Seats sold by customer type
11.4.3 Load factor
11.4.4 Passenger kilometers available
11.4.5 Revenue-generating passenger kilometers
11.4.6 Revenue per passenger
11.4.7 Total revenue
11.5.1 Number of establishments
11.5.2 Number of available rooms
11.5.3 Room occupancy rate
11.5.4 Room nights available
11.5.5 Room nights occupied
11.5.6 Average revenue per available room
11.5.7 Revenue per occupied room
11.5.8 Total revenue per available room
11.5.9 Total revenue
11.5.10 Total guests by customer type
12 Appendix



List of Tables

Table 1: Ethiopia - Tourist Arrivals from the Top 10 Countries of Origin (Thousand), 2009-2018
Table 2: Ethiopia - Airline Market Shares by Domestic and International Passengers Carried (%), 2012
Table 3: Ethiopia - Hotel Market Shares by Number of Hotels, 2013
Table 4: Ethiopian Ministry of Culture and Tourism - Key Facts and Locations
Table 5: Bole International Airport ? Overview
Table 6: Aba Tenna Dejazmach Yilma International Airport ? Overview
Table 7: National Airways Ethiopia, Key Facts
Table 8: National Airways Ethiopia, Main Services and Brands
Table 9: National Airways Ethiopia, Key Employees
Table 10: Ethiopian Airlines, Key Facts
Table 11: Ethiopian Airlines, Main Services and Brands
Table 12: Ethiopian Airlines, Key Employees
Table 13: Emirates Ethiopia, Key Facts
Table 14: Emirates Ethiopia, Main Services
Table 15: Emirates Ethiopia, Key Employees
Table 16: Turkish Airlines Ethiopia, Key Facts
Table 17: Turkish Airlines Ethiopia, Main Services
Table 18: Turkish Airlines Ethiopia, Key Employees
Table 19: Sudan Airways Ethiopia, Key Facts
Table 20: Sudan Airways Ethiopia, Main Services and Brands
Table 21: Sudan Airways Ethiopia, Key Employees
Table 22: Hilton Addis Ababa Ethiopia, Key Facts
Table 23: Hilton Addis Ababa Ethiopia, Main Services and Brands
Table 24: Hilton Addis Ababa Ethiopia, Key Employees
Table 25: Lewi Hotel and Resort, Key Facts
Table 26: Lewi Hotel and Resort, Main Services and Brands
Table 27: Lewi Hotel and Resort, Key Employees
Table 28: Jupiter International Hotel, Key Facts
Table 29: Jupiter International Hotel, Main Services and Brands
Table 30: Jupiter International Hotel, Key Employees
Table 31: Radisson Blu Hotel, Addis Ababa, Key Facts
Table 32: Radisson Blu Hotel, Addis Ababa, Main Services and Brands
Table 33: Radisson Blu Hotel, Addis Ababa, Key Employees
Table 34: Harmony Hotel Plc, Key Facts
Table 35: Harmony Hotel Plc, Main Services
Table 36: Harmony Hotel Plc, Key Employees
Table 37: Ethiopia - Number of Trips by Purpose (Thousand), 2009-2018
Table 38: Ethiopia - Overnight Stays (Million), 2009-2018
Table 39: Ethiopia - Total Domestic Tourism Expenditure by Category (ETB Billion), 2009-2018
Table 40: Ethiopia - Average Expenditure per Domestic Tourist by Category (ETB Thousand), 2009-2018
Table 41: Ethiopia - International Arrivals by Region (Thousands), 2009-2018
Table 42: Ethiopia - International Arrivals by Purpose of Visit (Thousand), 2009-2018
Table 43: Ethiopia - Total Inbound Tourism Expenditure by Category (ETB Billion), 2009-2018
Table 44: Ethiopia - Average Expenditure per Inbound Tourist by Category (ETB Thousand), 2009-2018
Table 45: Ethiopia - International Departures by Region (Thousands), 2009-2018
Table 46: Ethiopia - International Departures by Purpose of Visit (Thousand), 2009-2018
Table 47: Ethiopia - Overnight Stays (Million), 2009-2018
Table 48: Ethiopia - Total Outbound Tourism Expenditure by Category (ETB Billion), 2009-2018
Table 49: Ethiopia - Average Outbound Expenditure per Resident by Category (ETB Thousand), 2009-2018
Table 50: Ethiopia - Seats Available (Thousand), 2009-2018
Table 51: Ethiopia - Seats Sold by Customer Type (Thousand), 2009-2018
Table 52: Ethiopia - Load Factor (%), 2009-2018
Table 53: Ethiopia - Passenger Kilometers Available (Million), 2009-2018
Table 54: Ethiopia - Revenue-Generating Passenger Kilometers (Million), 2009-2018
Table 55: Ethiopia - Revenue per Passenger (ETB), 2009-2018
Table 56: Ethiopia - Total Revenue (ETB Billion), 2009-2018
Table 57: Ethiopia - Establishments (Actual), 2009-2018
Table 58: Ethiopia - Available Hotel Rooms (Thousand), 2009-2018
Table 59: Ethiopia - Room Occupancy Rate (%), 2009-2018
Table 60: Ethiopia - Room Nights Available (Million), 2009-2018
Table 61: Ethiopia - Room Nights Occupied (Million), 2009-2018
Table 62: Ethiopia - Average Revenue per Available Room (ETB thousand), 2009-2018
Table 63: Ethiopia - Revenue per Occupied Room (ETB Thousand), 2009-2018
Table 64: Ethiopia - Total Revenue Per Available Room (ETB Thousand), 2009-2018
Table 65: Ethiopia - Total Revenue (ETB Billion), 2009-2018
Table 66: Ethiopia - Guests by Customer Type (Thousand), 2009-2018
Table 67: Timetric Travel and Tourism Sector Definitions



List of Figures

Figure 1: Ethiopia - Tourism Expenditure (US$ Million), 2009-2018
Figure 2: Ethiopia - Key Ratios (%), 2009-2018
Figure 3: Ethiopia - Domestic Tourism Expenditure (ETB Billion), 2009-2018
Figure 4: Country Comparison - Average Expenditure per International Tourist (US$), 2009-2018
Figure 5: Ethiopia - International Departures by Region (Thousand), 2009 and 2013
Figure 6: Ethiopia - Number of Trips by Purpose (Thousand), 2013 and 2018
Figure 7: Ethiopia - International Arrivals by Purpose (Thousand), 2013 and 2018
Figure 8: Ethiopia - Total Revenue (ETB Billion) and Seats Sold (Thousand), 2009-2018
Figure 9: Ethiopia - Seats Available vs Seats Sold (Thousand), 2009-2018
Figure 10: Ethiopia - Total Revenue (ETB Billion) and Number of Guests (Thousand), 2009-2018
Figure 11: Ethiopia - Occupancy Rate (%) and Number of Available Rooms (Thousand), 2009-2018
Figure 12: Ethiopia - Number of Trips by Purpose (Thousand), 2009-2018
Figure 13: Ethiopia - Overnight Stays (Million), 2009-2018
Figure 14: Ethiopia - Total Domestic Tourism Expenditure by Category (ETB Billion), 2009-2018
Figure 15: Ethiopia - Average Expenditure per Domestic Tourist by Category (ETB Thousand), 2009-2018
Figure 16: Ethiopia - International Arrivals by Region (Thousands), 2009-2018
Figure 17: Ethiopia - International Arrivals by Purpose of Visit (Thousand), 2009-2018
Figure 18: Ethiopia - Total Inbound Tourism Expenditure by Category (ETB Billion), 2009-2018
Figure 19: Ethiopia - Average Expenditure per Inbound Tourist by Category (ETB Thousand), 2009-2018
Figure 20: Ethiopia - International Departures by Region (Thousands), 2009-2018
Figure 21: Ethiopia - International Departures by Purpose of Visit (Thousand), 2009-2018
Figure 22: Ethiopia - Overnight Stays (Million), 2009-2018
Figure 23: Ethiopia - Total Outbound Tourism Expenditure by Category (ETB Billion), 2009-2018
Figure 24: Ethiopia - Average Outbound Expenditure per Resident by Category (ETB Thousand), 2009-2018
Figure 25: Ethiopia - Seats Available (Thousand), 2009-2018
Figure 26: Ethiopia - Seats Sold by Customer Type (Thousand), 2009-2018
Figure 27: Ethiopia - Load Factor (%), 2009-2018
Figure 28: Ethiopia - Passenger Kilometers Available (Million), 2009-2018
Figure 29: Ethiopia - Revenue Generating Passenger Kilometers (Million), 2009-2018
Figure 30: Ethiopia - Revenue per Passenger (ETB), 2009-2018
Figure 31: Ethiopia - Total Revenue (ETB Billion), 2009-2018
Figure 32: Ethiopia - Establishments (Actual), 2009-2018
Figure 33: Ethiopia - Available Hotel Rooms (Thousand), 2009-2018
Figure 34: Ethiopia - Room Occupancy Rate (%), 2009-2018
Figure 35: Ethiopia - Room Nights Available (Million), 2009-2018
Figure 36: Ethiopia - Room Nights Occupied (Million), 2009-2018
Figure 37: Ethiopia - Average Revenue per Available Room (ETB Thousand), 2009-2018
Figure 38: Ethiopia - Revenue per Occupied Room (ETB Thousand), 2009-2018
Figure 39: Ethiopia - Total Revenue per Available Room (ETB Thousand), 2009-2018
Figure 40: Ethiopia - Total Revenue (ETB Billion), 2009-2018
Figure 41: Ethiopia - Guests by Customer Type (Thousand), 2009-2018

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