1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends

Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics

  • June 2014
  • 806 pages
  • AccuStream Research
Report ID: 2168989

Summary

Table of Contents

ACCUSTREAM RESEARCH: 2014 VIRTUAL VIDEO VALUE CHAIN EXPANSION AT 30.3% TO $16.5 BILLION; DOUBLE-DIGIT ECOSYSTEM GROWTH PROJECTED THROUGH 2017

The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.

The U.S. component to the value chain grew at a CAGR of 42.2% (2006 – 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report produced by AccuStream Research.

This 700+ page edition, Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics merges exclusive, extensive primary quantitative research highlighting each value chain entrant, product suites, pricing modules, revenue (post any partner or publisher payout), inventory cleared, served or managed with geographic coverage, comparative sector growth rates and business model implementations.

Operational analyses furnish number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

Value chain principals include Akamai, Limelight Networks, Level 3, Verizon/Edgecast, CDNetworks, ChinaCache, Octoshape, Brightcove, Ooyala, thePlatform, Kaltura, TiVo/DigitalSmiths, Piksel, Neulion, Adobe Primetime, RAMP, adRise, BrightRoll, BlackArrow, Tremor Video, SpotXchange, AOL/Adap.tv, DG/MediaMind, Freewheel, YuMe, Buzz City, Amobee, JumpTap, Madhouse, Mobclix, InMobi, Encoding.com, Sorenson, Taboola, JWPlayer and many more.

This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Online Advertising Market Analysis & Trends - Industry Forecast to 2025

  • $ 4200
  • Industry report
  • March 2017
  • by Accuray Research LLP

The Global Online Advertising Market is poised to grow at a CAGR of around 12.8% over the next decade to reach approximately $462.7 billion by 2025. This industry report analyzes the market estimates and ...

Worldwide Advertising Software Revenue Forecast, 2017-2021

  • $ 3960
  • Industry report
  • May 2017
  • by IDC

This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East ...

Global Outdoor Advertising Market 2017-2021

  • $ 3500
  • Industry report
  • March 2017
  • by Infiniti Research Limited

About Outdoor Advertising Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.