1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics

ACCUSTREAM RESEARCH: 2014 VIRTUAL VIDEO VALUE CHAIN EXPANSION AT 30.3% TO $16.5 BILLION; DOUBLE-DIGIT ECOSYSTEM GROWTH PROJECTED THROUGH 2017

The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.

The U.S. component to the value chain grew at a CAGR of 42.2% (2006 – 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report produced by AccuStream Research.

This 700+ page edition, Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics merges exclusive, extensive primary quantitative research highlighting each value chain entrant, product suites, pricing modules, revenue (post any partner or publisher payout), inventory cleared, served or managed with geographic coverage, comparative sector growth rates and business model implementations.

Operational analyses furnish number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

Value chain principals include Akamai, Limelight Networks, Level 3, Verizon/Edgecast, CDNetworks, ChinaCache, Octoshape, Brightcove, Ooyala, thePlatform, Kaltura, TiVo/DigitalSmiths, Piksel, Neulion, Adobe Primetime, RAMP, adRise, BrightRoll, BlackArrow, Tremor Video, SpotXchange, AOL/Adap.tv, DG/MediaMind, Freewheel, YuMe, Buzz City, Amobee, JumpTap, Madhouse, Mobclix, InMobi, Encoding.com, Sorenson, Taboola, JWPlayer and many more.

This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

Table Of Contents

Virtual Video Value Chain 2014 - 2017: Ecosystem Operations and Analytics
EXECUTIVE SUMMARY 1

GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE 1
Ecosystem-wide double-digit growth projected through 2017 1
Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014 5
U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support 7
The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014 9

SECTION ONE 11

GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE 11
Ecosystem-wide double-digit growth projected through 2017 11
GLOBAL VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017 13
Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014 16
GLOBAL VIRTUAL VIDEO VALUE CHAIN: REVENUE SHARE BY ECOSYSTEM SECTOR 2006 - 2017 17
U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support 19
U.S./NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017 20
The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014 24
The global virtual video value chain ecosystem of technologies and solutions produced a combined market valued at $12.6 billion in 2013 25
GLOBAL VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, PLATFORMS, AD NETWORKS, TECH AND PROGRAMMATIC SYSTEMS 25
U.S. vendors with global reach generate $8.8 billion in 2013 total revenue 28
U.S. / NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, DESKTOP/MOBILE AD NETWORKS/TECH/MEDIA PLATFORMS 29
CDN segment delivers 31.9% of total ecosystem revenue in 2013 31
VIRTUAL VIDEO VALUE CHAIN REVENUE SHARE 2006 - 2013: CDN, AD TECH SYSTEMS AND PLATFORMS 31
Mobile ad tech systems led the ecosystem in CAGR (2009 - 2013) 33
VIDEO ADVERTISING NETWORK, TRAFFICKING AND PROGRAMMATIC REVENUE 2006 - 2013 34
VIRTUAL VIDEO PLATFORMS/SOLUTIONS REVENUE: 2006 - 2013 34
CDN MARKET VALUE 2006 - 2013 (RETAIL ACCOUNTS ONLY) 35
MOBILE AD CLEARING ECOSYSTEM NET REVENUE: 2009 - 2013 35

SECTION TWO 36

CDN SECTOR AND OPERATIONS ANALYTICS 36
CDN Terminology Definitions: 36
CDNs 2014 - 2017: PITCHING NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE 42
ENTERTAINMENT MEDIA REVENUE SHARE OF CDN MARKET: 2006 - 2013 45
CDN business operations, market dynamics, technology and account acquisition trends 2014 - 2017 46
Account Acquisition, new entrants and competitive forces 46
Retail and transit bandwidth pricing indicators: 2014 - 2015 47
Video formats and adoption trends 47
International markets, competition and account wins 48
The macro market: CDN accounts under contract swell by 141.4% in 2013/2014 YTD 48
CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013 49
CDN ACCOUNTS: ANNUAL ANALYSIS: 2005 - 2013/2014 51
MRR analyzed by individual CDN: Average MRR increased 8.8% in 2013 to $6,719, continuing on that upward track in 2014 53
CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013 53
Akamai continues to lead the market in revenue share 56
CDN REVENUE AND MARKET SHARE: 2010 - 2013 57
CAP Ex investment rose by 21% in 2013 59
CDN CAP EX INVESTMENT: 2007 - 2013 59
CDNs continue to deliver Cap Ex investment efficiency balanced against account additions 61
CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014 61
The CDN sector grew by 17.9% in 2013; Double-digit growth forecast through 2017 63
CDN MARKET REVENUE ANALYSIS: 2003 - 2017 63
Media and Entertainment (audio/video—excluding games) contract value increased by 5.4% in 2013 65
TOTAL MEDIA AND ENTERTAINMENT CDN CONTRACT VALUE: 2006 - 2013 65
MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2013 67
31.5% of commercial market value in media and entertainment is baked into CDN contracts 70
CDN BANDWIDTH SERVICES CATEGORY SHARE: 2013 71
Entertainment and Media commercial market value (analyzed against a volume—gigabytes transferred model) at $3.35 billion in 2013 as bandwidth prices stabilize 72
COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2013 73
COMMERCIAL MARKET VALUE COMPARISON: 2012 - 2013 75
Domestic CDNs are forecast to reach $3.36 billion in 2014 revenue 75
CDN MARKET REVENUE ANALYSIS: 2003 - 2017 75
CDN market expansion 2014 - 2017: the strongest account growth is taking place at lower MRR bands of the market in 2013/2014 78
CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2013 78
International CDNs estimated at $1.4 billion in 2013 contract billing; 2014 forecast at $1.76 billion 80
CDN GLOBAL MARKET VALUE COMPARISON: 2006 - 2013 82
GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 82
GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 2006 - 2013 84
Retail bandwidth pricing stabilized in 2013/2014 87
GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014 87
ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014 87
Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014 90
Retail and transit pricing declines do not necessarily move in tandem 92
ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2013/2014 92
CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part One) 95
CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part Two) 98
EXECUTIVE FORUM: SECTOR Q and A's 101
AKAMAI 101
CDNETWORKS 108
CHINACACHE 113
HIGHWINDS 120
LEVEL 3 128
LIMELIGHT NETWORKS 133
MAXCDN 138
MIRROR IMAGE 142
RRSAT 149
TATA COMMUNICATIONS 154
VERIZON EDGECAST 160
YOTTAA 165

SECTION THREE 167

VIRTUAL VIDEO SOFTWARE, PLAYERS, NAVIGATION, DISCOVERY, WORKFLOW / PROCESSING SOLUTIONS AND PLATFORM ANALYTICS 2014 167
TERMS AND DEFINITIONS 167
SECTOR OVERVIEW: VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, CMS, ENGAGEMENT, RECOMMENDATION TOOLS AND TECHNOLOGY SUITES 172
Strategic business fundamentals, market outlook and financial performance 172
Setting the sector's table stakes: Balancing R and D investment against realized versus perceived customer demand 174
Virtual video sector continues to consolidate, reorganize, hire additional staff, attract venture capital supporting new and existing entrants, as well as generating M and A 175
Consumer-facing virtual video platform solutions and IPTV vendors 175
Enterprise-facing virtual video solutions 180
Encoding/Transcoding/Processing and CRM 182
Discovery, social engagement, search, navigation, recommendation tools and technology suites 184
VIRTUAL VIDEO PRODUCTS AND SERVICES REACH $1.53 BILLION IN 2013 REVENUE; TOTAL SALES FORECAST TO INCREASE 30.2% IN 2014 187
VIRTUAL VIDEO PLATFORMS, ENCODING, WORKFLOW AND DISCOVERY SERVICES: REVENUE ANALYSIS 2007 - 2016 188
VIRTUAL VIDEO PLATFORMS, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: CORE COMPETENCIES AND BUSINESS MODELS 192
VIRTUAL VIDEO TECH PLATFORM, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: ANNUAL REVENUE ANALYTICS 2007 - 2016 195
The sector is forecast to achieve a 24.9% CAGR through 2016 198
CAGR ANALYSIS BY SEGMENT: 2007 - 2016 198
VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, ENGAGEMENT, RECOMMENDATION TOOLS AND WORKFLOW TECHNOLOGIES: TOTAL SECTOR REVENUE ANALYSIS: 2007 - 2016 200
Discovery and video platforms segments combine for 49.3% of total sector revenue in 2013 202
VIRTUAL VIDEO PLATFORMS, PLAYERS, TOOLS AND TECHNOLOGIES ANNUAL SECTOR SHARE BY PRODUCT SEGMENT: 2007 - 2016 203
EXECUTIVE FORUM: SECTOR Q and A's 205
1MAINSTREAM 205
BRIGHTCOVE 209
DACAST 216
DIGITALSMITHS 220
ENCODING.COM 226
eyeIO 232
HAIVISION 238
INVODO 242
JWPLAYER 245
KALTURA 248
NEULION 253
OCTOSHAPE 257
OOYALA 263
PIKSEL 269
QUMU 273
RAMP 277
SNAPPYTV 282
SORENSON MEDIA 288
TABOOLA 292
thePLATFORM 295
THINKANALYTICS 302
USTREAM 306
VANTRIX 311
VBRICK 315
WOWZA MEDIA SYSTEMS 319

SECTION FOUR: 324

DESKTOP / MULTI-SCREEN VIRTUAL VIDEO ADVERTISING NETWORKS, TECHNOLOGIES AND PROGRAMMATIC SYSTEMS 2014 - 2016 324
VIRTUAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS 324
BROADCAST AND CABLE TV VIDEO INVENTORY TO VIDEO PLAYS: 2010 - 2013 325
EFFICIENCY AND CONFIDENCE: THE MARKET IS OPTIMIZING AGAINST AUDIENCE DEMOGRAPHICS, SCREEN DEVICE AND IMPRESSION TRANSPARENCY 331
Inventory management, trafficking and media clearing ecosystem fundamentals 2014 - 2016 331
Video spend economics and GRP economies: Screen depth creates more views, greater reach and in-stream inventory, combined with data-enhanced audience/impression analytics brand advertisers want 336
Rise of the machines: Programmatic systems touch 27% of virtual video spend in 2013, going higher in 2014 - 2016 as publishers respond to multi-platform buyers 337
Video ad serving/Impression outcomes/Dynamic creative/Campaign management 339
IP-based authenticated sign-in is here, though currently a makeshift reality: Usage, present and future video spend indicators 340
Video CPMs: The Yin and Yang of big data, the cross-platform inventory surge, greater audience and impression transparency 341
Business operations and topline revenue recognition; Calculation of unduplicated video ad spend and post publisher payout “net” revenue 342
Video ad networks, tech/trafficking platforms, auctions, exchanges and RTBs enable $7.2 billion in 2013 video spend 342
SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016 347
Video Inventory/Spend Conclusion: Workflow, management, trafficking, clearing, audience and impression systems plus data analytics are in fact creating greater market efficiencies 348
A Thriving Ecosystem: Market entrants, positions, technologies and areas of solutions specialization 2014 353
VIDEO ADVERTISING NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, BIDDING MANAGEMENT, SSPs AND DSPs: 2014 353
VIDEO ADVERTISING NETWORKS/PLATFORMS: 2014 356
VIDEO AD TRAFFICKING PLATFORMS: 2014 357
VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: 2014 358
THE VIDEO ADVERTISING ECOSYSTEM 2014: MARKET POSITIONS AND BUSINESS MODELS 359
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014 362
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, PLATFORMS, AUCTIONS, EXCHANGES, RTBs: DOMESTIC/INTERNATIONAL REACH, DESKTOP/MOBILE/TABLET/OTT BREAKOUT 2013 - 2014 364
Networks, Platforms and Bid Management Systems: Virtual video inventory analytics 2008 - 2013 366
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: ACCESS TO INVENTORY 2008 - 2013/2014 368
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING ANALYSIS 2008 - 2013 370
Aggregated virtual video media spend: Relentless pursuit of transparency/efficiency leads to supply/demand equilibrium 372
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: AGGREGATED MEDIA SPEND 2008 - 2013 375
Virtual video spend growth by technology segment (networks, exchanges and trafficking platforms): Five-year CAGRs reveal high double-digit rates 377
Video ad trafficking platforms deliver 55.9% of sector spend in 2013 379
VIDEO AD SPEND SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENTS: 2008 - 2013 381
Video ad network inventory rose by 74.8% in 2013, spend by 57.9% 381
VIDEO AD NETWORKS 2008 - 2013: INVENTORY AND SPEND GROWTH 382
Five year analysis of video ad network eCPMs reflect inventory availability, formats supported (and monetized) plus device proliferation 384
VIDEO AD NETWORK CPM ANALYSIS: 2008 - 2013 385
VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 387
VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 388
VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATED MEDIA SPEND 2008 - 2013 389
Video ad trafficking platforms projected to deliver $6.8 billion in video spend by 2016 390
SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016 391
SUMMARY IN-BANNER VIDEO SPEND AND eCPM ANALYSIS: 2013 392
SUMMARY IN-STREAM VIDEO SPEND AND eCPM ANALYSIS: 2013 392
VIDEO AD TRAFFICKING PLATFORMS: INVENTORY AND SPEND GROWTH 394
VIDEO AD TRAFFICKING PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 395
VIDEO AD TRAFFICKING/PLATFORMS/ANALYTICS/SERVICES: MEDIA SPEND 2008 - 2013 397
Auction and exchange video inventory surpasses 436 billion in 2013 398
VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: UNDUPICATED INVENTORY, SPEND AND eCPM BY TRANSACTION SOLUTION 2008 - 2013 399
VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: MEDIA SPEND VALUE BY SOLUTION 2008 - 2013 401
VIRTUAL VIDEO ADVERTISING: BUISINESS MODELS, INVENTORY BILLING/PRICING MODELS AND BUSINESS OPERATIONS 402
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014 402
Virtual video advertising ecosystem: Net revenue by segment (post publisher payouts, and including all platform related fees) reveals programmatic strength in 2013 404
VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016 407
Net revenue/platform analysis including AOL-Adap.tv 407
VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016 409
Net revenue analysis including AOL-Adap.tv and Google 409
VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016 412
EXECUTIVE FORUM: SECTOR Q and A's 413
ADOBE PRIMETIME 413
ADRISE 418
BLACKARROW 422
BLINKX 429
BRIGHTROLL 435
COLLECTIVE 441
DYNAMIX 446
FREEWHEEL 449
JUN GROUP 459
JWPLAYER 466
KITARA MEDIA 469
LIVERAIL 473
MADISON LOGIC 478
MARTINI 483
DG/MediaMind 489
MIXPO 496
NDN (News Distribution Network) 503
POINTROLL 508
ROCKET FUEL 514
SET MEDIA 519
SPOTXCHANGE 525
SUNDAYSKY 532
TREMOR VIDEO 537
VIDEOLOGY 542
VINDICO 551
VISIBLE MEASURES 557
YUME INC. 566

SECTION FIVE: 573

GLOBAL MOBILE ADVERTISING TECHNOLOGY AND PLATFORM ECOSYSTEM INVENTORY AND OPERATIONS ANALYTICS: 2014 573
MOBILE ADVERTISING TECH PLATFORMS AND INVENTORY: TERMS AND DEFINITIONS 573
GLOBAL MOBILE AUDIENCE, AD SPEND AND COMPANY POSITIONING FUNDAMENTALS 577
Mobile advertising and consumer behavior 577
Ad network market positioning 577
CAGR ANALYSIS: 2009 - 2016 577
Exchanges and auctions 578
SSPs (aggregated publisher inventory sources) 578
DSPs (aggregated sources of inventory demand) 578
RTBs/Programmatic trading 578
MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013 580
Sources of inventory/impression requests 581
eCPM MARKET VALUE BY GEOGRAPHY: 2013 581
FILLED MOBILE IMPRESSIONS BY GEOGRAPHY: 2013 582
Sources of demand 582
Ad serving platforms 583
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND 584
Mobile ad formats 585
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: IMPRESSION BILLING MODELS AND FORMATS 2013 586
In-app inventory and media spend dynamics 588
Mobile web inventory and media spend dynamics 588
Audience reach, profiling and geographic/territorial investment, inventory and sellout dynamics 589
Mobile audience and campaign data analytics: Location 589
Ad networks, platforms, auctions, exchanges, ad serving business operations 590
MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016 591
Pricing and eCPMs 591
MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND 594
R and D investment 595
Headcount/hiring/staff 596
GLOBAL MOBILE AD NETWORK SPEND ESTIMATED AT $5.3 BILLION IN 2013 596
MOBILE AD NETWORK FILLED INVENTORY AND MEDIA SPEND ANALYSIS: 2010 - 2013 597
GLOBAL MOBILE AD NETWORK MEDIA SPEND ON PACE TO CLIMB 52% IN 2014 599
MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES COMPARISIONS: 2009 -2016 600
CAGR COMPARISON: MOBILE AD NETWORKS VS. PUBLISHER DIRECT SALES 2009 - 2016 601
eCPMs AVERAGE $1.14 IN 2013 ACROSS ALL FORMATS, PUBLISHER INVENTORY, PLATFORMS, SALES CHANNELS AND BIDDED ENVIRONMENTS 604
eCPM ANALYSIS BY YEAR: MOBILE AD CLEARING ECOSYSTEM: 2009 - 2013 604
FOUR TRILLION INVENTORY REQUESTS FILLED IN 2013, WITH AN AVERAGE eCPM of $1.33 606
MOBILE AD NETWORK INVENTORY, FILL RATES AND MEDIA SPEND: 2009 - 2013 607
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2009 609
FILLED MOBILE EXCHANGE INVENTORY AVERAGES $0.64 eCPMs IN 2013 613
MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013 614
THE IMPACT OF INVENTORY DATA: AUDIENCE PROFILES, PREDICTIVE AND REAL-TIME IMPRESSION ANALYTICS BOOST AD NETWORK eCPMs IN 2013 616
GLOBAL MOBILE AD CLEARING eCPM ANLAYSIS BY MARKET POSITION: 2011 - 2013 616
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011 618
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011 620
GLOBAL MOBILE AD NETWORK MEDIA SPEND AT $1.8 BILLION IN 2011 621
MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011 622
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012 623
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012 625
GLOBAL MOBILE AD NETWORKS CLEAR $2.7 BILLION IN 2012 626
MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012 627
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013 628
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013 630
MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES RESULT IN A $7.5 BILLION GLOBAL MARKET IN 2013 631
MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013 632
NETWORKS AND PROGRAMMATIC TECH PLATFORMS CLEAR $493 MILLION IN 2013 U.S. MOBILE VIDEO SPEND 633
MOBILE/TABLET (NON-DESKTOP) VIDEO ADVERTISING NETWORKS AND AD CLEARING PLATFORMS: FILLED, BILLED INVENTORY AND MEDIA SPEND ANALYTICS: 2009 - 2013 633
YOUTUBE MOBILE VIDEO VIEWS, IN-STREAM ADVERTISING BY CONTENT CHANNEL: 2013 634
THE MOBILE MEDIA AD CLEARING AND SERVING BUSINESS: THE ECONOMICS OF MAKING MONEY 635
MOBILE AD NETWORKS, AUCTIONS, EXCHANGES, RTBs, SSPs, DSPs, AD SERVING PLATFORMS AND DATA GENERATORS: MARKET POSITIONING AND OPERATIONAL ANALYTICS 635
Mobile Advertising 101: Getting paid and creating a sustainable market position is a function of reach, technology, technology innovation, audience and impression data that delivers greater inventory transparency and augments eCPMs, a track record of clearing media and relevant 3rd party partnerships 635
GLOBAL MOBILE MEDIA SPEND: 2009 - 2016 635
MOBILE AD NETWORKS AND CLEARING SOLUTIONS CONTINUE TO EVOLVE CORE COMPETENCIES AND BUSINESS MODELS 637
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: MARKET POSITION ANALYSIS: 2013/2014 638
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs 641
MOBILE EXCHANGES, AUCTIONS, RTBs, AD SERVING AND DATA ANALYTICS 2013/2014 644
AD NETWORK, AD SERVING/TECHNOLOGY PLATFORM, DSP, AUDIENCE TARGETING REACH EXPANDS GLOBALLY 645
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: REACH 2009 - 2013 645
MOBILE AD NETWORKS, TECH PLATFORMS, AD SERVERS, AUCTIONS, EXCHANGES AND RTBs: INVENTORY AVAILABILITY, TRAFFICKING, REQUESTS: 2009 - 2013 647
GLOBAL MOBILE FILL RATES IMPROVE IN 2013: MARKETERS RESPOND TO MORE SOPHISTICATED FORMAT, PUBLISHER, OS, GEOGRAPHY, BILLING MODEL AND AUDIENCE PROFILING DATA 649
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES 2011 - 2013 650
INVENTORY CONVERSION: TURNING TECHNOLOGY AND MEDIA OPERATIONS INTO TOPLINE REVENUE 652
MOBILE AD NETWORKS, SERVING PLATFORMS, DATA PROVIDERS, EXCHANGES, RTBs AND MARKETING PLATFORMS HAVE DIVERSE BUSINESS MODELS 652
MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS AND EXCHANGES: REVENUE SHARE MODELS/MARGIN/PARTICIPATION ANALYSIS: 2013/2014 653
MOBILE AD CLEARING, TRAFFICKING, DATA, EXCHANGE, RTB, DSP MARKET WORTH $2.2 BILLION IN 2013 NET REVENUE 655
GLOBAL MOBILE MEDIA SPEND AND AD ECOSYSTEM SOLUTION MARGINAL PERFORMANCE ANALYSIS: 2009 - 2016 656
MOBILE ECOSYSTEM NET REVENUE: 2009 - 2016 658
MOBILE EXCHANGES, AD NETWORKS WITH EXCHANGE CAPABILITIES EXHIBIT TRIPLE-DIGIT REVENUE GROWTH 661
CAGR ANALYSIS: 2009 - 2016 661
MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND 663
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND 664
MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: NET REVENUE 2009 - 2016 665
MOBILE AD NETWORK NET REVENUE: 2009 - 2016 667
MOBILE ADVERTISING NETWORKS: NET REVENUE 2009 - 2016 670
MOBILE AD EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016 671
MOBILE AUCTIONS, EXCHANGES, PLATFORMS AND RTBs: NET REVENUE 2009 - 2016 675
MOBILE AD NETWORKS CAPTURE 81.5% OF ECOSYSTEM REVENUE IN 2013, NET OF PUBLISHER PAYOUTS 676
MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016 676
MOBILE ECOSYSTEM REVENUE DRIVEN BY AD NETWORKS WITH EXCHANGE AND PROGRAMMATIC TRADING CAPABILITIES 679
MOBILE AD NETWORK W/EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016 679
MOBILE ADVERTISING NETWORKS W/EXCHANGES, PLATFORMS, AUCTIONS AND RTBs: NET REVENUE 2009 - 2016 681
EXECUTIVE FORUM: SECTOR Q and A's 682
ADCOLONY 682
ADFONIC 690
ADITIC (a division of Sofialys) 695
AMOBEE 700
BUZZCITY 707
CASEE (owned by Velti) 717
INMOBI 720
JUMPTAP 727
KOMLI MOBILE 733
MADHOUSE 737
MEDIALETS 742
MOBCLIX (owned by Velti) 746
MOBILE POSSE 749
MOJIVA 753
NEXAGE 760
OPERA MEDIAWORKS 767
RHYTHM NEWMEDIA 775
SMAATO 781
STRIKE AD 787
TAPJOY 791
TRUMPIA 794
VERVE MOBILE 797
VOLTARI 801
xAD, INC. 806

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

  • $ 3900
  • Industry report
  • November 2016
  • by Occams

The global cross-platform and mobile advertising market is anticipated to grow at a CAGR of 26.1 % from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach ...

Over the Top (OTT) Video Market Update, India, 2016

Over the Top (OTT) Video Market Update, India, 2016

  • $ 3000
  • Industry report
  • September 2016
  • by Frost & Sullivan

OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models This research study provides an analysis of the over-the-top (OTT) video consumption ...


ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.