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Global Building Automation Market

  • June 2014
  • -
  • Frost & Sullivan

Energy Efficiency Initiatives and Technological Advancements Drive Market Adoption

The building automation market is dependent on growth factors such as energy efficiency, supportive legislation and regulations for energy efficiency in buildings, as well as buildings' end-user comfort, advancements in digital technology, and growth in commercial construction. The growth is restrained by macroeconomic factors and a lack of legislative support in several countries. BRIC nations, the United States, and Germany will be prime growth spots due to stabilising economies and increased infrastructure spending. Meanwhile, Asia-Pacific and Africa are price-driven markets. Intelligent controls, intact integration of the building system, interoperability, and scalability of the system will play a major role in shaping the market.

Key Findings

-The global building automation (BA) market was estimated to be $ billion in 2013 having grown at% compared to 2012.
-The key application market in 2013 was retail buildings, while the largest region for revenue in 2013 was Europe.
-The market is expected to grow at a compound annual growth rate (CAGR) of % between 2013 and 2018 wherein BA for data centre applications will witness the most rapid growth.
-Customers’ price sensitivity is high in regions such as Africa, Asia-Pacific, and certain parts of Europe. A boost in the awareness level of BA benefits will drive market growth in these regions.
-Research and development (R&D) spend in the market is increasing and marketing spend is stable.
-Europe will retain the major share of market revenue throughout the forecast period.
-Internationally, the big companies constitute the Tier I in the competitive structure, accounting for % of the global BA market.
-A strong BA market for the retail sector and office applications will sustain these segments’ market share dominance throughout the forecast period.
-The key driving factors of the global BA market are energy efficiency attained from BA systems, regulations and legislations supporting energy efficiency in buildings, the comfort of buildings’ end users, technological advancements, and growth in commercial construction.
-Distributors and system integrators dominate the sales distribution channels globally. Direct sales from manufacturers is high in regions of high economic activity.
-The BA controller pricing is decreasing with the decrease in component costs, whereas BA software pricing is increasing with the increasing demand for additional features such as buildings’ green data analytics.
-Competitive pricing, providing end-to-end solutions on-site, and a focus on branding in the market are few of the key success factors for companies in the global BA market.
-Tier II companies who are global participants are gaining market shares faster and offer niche, customised solutions for small- and medium-sized projects.
-Demand for BACNet-based BA devices and systems is growing quickly and BACNet is emerging as the globally dominant protocol for BA.
-Macroeconomic imbalance, political conditions, low levels of customer awareness, and a lack of product standardisation restrain the growth of the market and remain the key challenges to overcome.

Market Definitions

-The building automation (BA) market is defined by the manufacturer revenue earned from the sale of automation controllers and associated automation and supervisory software. Channel revenue is excluded from the scope of the study.
-Automation controllers are either application-specific with limited capabilities or general purpose in functionality with capabilities beyond automation such as interfacing, data collection and monitoring, and communication. Associated software is the configuration software for the controllers and the supervisory software installed in a work station (computer).
-Field-level devices such as sensors, actuators, switchboxes, the cabling needed for the system, and computers are excluded from the scope of the study.
-Revenue is calculated from the end regional demand for automation controllers and associated software and not based on the region where these hardware and software are manufactured.
-Revenue does not include margins set by channel partners, such as distributors and system integrators, and value-added services.
-The price of controllers and software are forecasted based on the average selling price (ASP) in the market.
-The regions covered in this study are:
oNorth America (United States and Canada)
oEurope (Western Europe, Central and Eastern Europe, Commonwealth of Independent States)
oAsia-Pacific (Asia, Australia, and New Zealand)
oAfrica
oThe Middle East
oLatin America (including Mexico)
-Application markets considered in the above regions are buildings in the following sectors:
oData centres
oEducational buildings (schools and universities)
oHospitality and leisure (hotels, resorts, casinos, and sport facilities)
oHealthcare buildings (hospitals and laboratories)
oIndustrial buildings (manufacturing plants and warehouses)
oOffice buildings
oPublic buildings (museums, worship places, prisons)
oRetail buildings (shops and shopping malls)

Table Of Contents

Global Building Automation Market
Global Building Automation Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective
Associated Multimedia

2. MARKET OVERVIEW

Market Overview
Market Definitions
Key Questions This Study Will Answer
Market Segmentation by Application
Market Segmentation by Region
Market Distribution Channels

3. DRIVERS AND RESTRAINTS—TOTAL BUILDING AUTOMATION MARKET

Drivers and Restraints—Total Building Automation Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Restraints Explained

4. FORECAST AND TRENDS—TOTAL BUILDING AUTOMATION MARKET

Forecast and Trends—Total Building Automation Market
Market Engineering Measurements
Forecast Assumptions
Revenue Forecast
Revenue Forecast Discussion
Controllers Pricing Trends and Forecast
Software Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Per cent Revenue Forecast by Region
Revenue Forecast by Region
Global Hot Spots
Per cent Revenue Forecast by Application
Revenue Forecast by Application
Revenue Forecast Discussion by Application
Revenue Forecast Discussion by Application
Per cent Revenue Forecast by Distribution Channel
Per cent Revenue Forecast Discussion by Distribution Channel

5. MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL BUILDING AUTOMATION MARKET

Market Share and Competitive Analysis—Total Building Automation Market
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Competitive Factors and Assessment

6. TECHNOLOGY TRENDS—TOTAL BUILDING AUTOMATION MARKET

Technology Trends—Total Building Automation Market
Communication Protocols in Building Automation
Regional Differences in Utilisation of CommunicationProtocols
Technology Roadmap
Technology Roadmap Discussion

7. NORTH AMERICA ANALYSIS

North America Analysis
North America Key Findings
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast by Application
Revenue Forecast Discussion by Application
Market Share
Competitive Environment
Competitive Factors and Assessment

8. EUROPE ANALYSIS

Europe Analysis
Europe Key Findings
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast by Application
Revenue Forecast Discussion by Application
Market Share
Competitive Environment
Competitive Factors and Assessment

9. ASIA-PACIFIC ANALYSIS

Asia-Pacific Analysis
Asia-Pacific Key Findings
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast by Application
Revenue Forecast Discussion by Application
Market Share
Competitive Environment
Competitive Factors and Assessment

10. MIDDLE EAST ANALYSIS

Middle East Analysis
Middle East Key Findings
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast by Application
Revenue Forecast Discussion by Application
Market Share
Competitive Environment
Competitive Factors and Assessment

11. AFRICA ANALYSIS

Africa Analysis
Africa Key Findings
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast by Application
Revenue Forecast Discussion by Application
Market Share
Competitive Environment
Competitive Factors and Assessment

12. LATIN AMERICA ANALYSIS

Latin America Analysis
Latin America Key Findings
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast by Application
Revenue Forecast Discussion by Application
Market Share
Competitive Environment
Competitive Factors and Assessment

13. THE LAST WORD

The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer

14. APPENDIX

Appendix
Market Engineering Methodology
Additional Sources of Information on Building Automation
List of Companies in “Others”
Learn More—Next Steps

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