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  4. > PU Coating Market by Type (Solvent-borne, Water-borne, High Solids, Powder), End Industry (Automotive & Transportation, Wood & Furniture, Industrial, Textile, Construction, Electrical & Electronics) & Geography - Trends & Forecasts to 2018

PU coating is one of the most commonly used coating materials and finds its use in a number of end industries, accounting to its distinguished properties such as stiffness, hardness, and densities and provides thin film, high gloss finish with exceptional weathering performance characteristics. On the basis of technology, the market of PU coating can be broadly segmented into solvent-borne, water-borne, high solids and powder coating. Though solvent-borne type is the major consumed PU coating type and serve an array of industries due to its various properties and performance advantages; water-borne PU coating is an emerging market because of its low VOC profile and the demand for the same is growing at good pace.

Asia-Pacific is the biggest market of PU coating, consuming nearly half of the total global demand, and also the fastest growing market after ROW region. There is a lot of scope in the Asia-Pacific market due to growing purchasing power of the population which are the major end consumers of PU coating. Additionally, the continuous economic growth of the region leading to development of industrial base is also pushing the demand for PU coating at a considerable pace. With the emerging technological developments and innovations in the field of PU coating, the demand growth for PU coating may further augment at a high pace.

Currently, the penetration of PU coating is increasing in construction, electrical & electronics, and general industrial end industry at a very high pace around the globe. Wood & furniture, as an end industry is strong in all the regions while automotive & transportation industry demand is traditional and dominant. The key drivers for increasing demand of PU coating are enlarging automotive and ship building industry leading to increased consumption of PU coating for this industry along with growing purchasing power and strong economic growth of Asia-Pacific region. Upcoming trend of 1-K PU coating system and increasing consumption of water-borne PU coating in all the major end industries are the major upcoming opportunities; and technological developments and innovations are identified as key strategies to capitalize on these opportunities.

This study on PU coating market estimates the global demand for PU coating and market value for 2013 and projects the expected demand and market value of the same by 2018. As a part of quantitative analysis, the study segments the global market by type, and end industry at a country level with current market estimation and forecast till 2018. The countries covered in the report are China, Japan, South Korea, India, U.S., Canada, Mexico, Germany, U.K., Italy, France, Russia, and Brazil. The segmentation by type includes solvent-borne PU coating, water-borne PU coating, high solids PU coating and PU powder coating. The market on the basis of end industry is segmented into automotive & transportation, wood & furniture, industrial, construction, textile and electrical & electronics.

Further as a part of qualitative analysis, the research provides report with a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, and key issues in the market. It also includes the company profiling and competitive strategies adopted by various market players including AkzoNobel N.V. (The Netherlands), PPG industries (U.S.), Sherwin Williams (U.S.), Axalta Coating Systems and BASF SE (Germany).

Table Of Contents

PU Coating Market by Type (Solvent-borne, Water-borne, High Solids, Powder), End Industry (Automotive and Transportation, Wood and Furniture, Industrial, Textile, Construction, Electrical and Electronics) and Geography - Trends and Forecasts to 2018
1 INTRODUCTION 14

1.1 OBJECTIVES 14
1.2 REPORT DESCRIPTION 15
1.3 STAKEHOLDERS 15
1.4 RESEARCH METHODOLOGY 15
1.4.1 MARKET SIZE 15
1.4.2 MAJOR SECONDARY SOURCES USED 17
1.4.3 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES 17
1.4.4 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES 18
1.4.5 ASSUMPTIONS 18

2 EXECUTIVE SUMMARY 19

3 PREMIUM INSIGHTS 21

3.1 PU COATING MARKET SEGMENTS 21
3.2 PU COATING MARKET OVERVIEW 22
3.3 PU COATING MARKET, BY TYPE and END INDUSTRY 24
3.4 PU COATING MARKET DYNAMICS 26

4 MARKET OVERVIEW 28

4.1 INTRODUCTION 29
4.2 VALUE CHAIN ANALYSIS 32
4.2.1 RAW MATERIALS 32
4.2.2 MANUFACTURERS 33
4.2.3 END USE 33
4.3 MARKET DYNAMICS 34
4.3.1 DRIVERS 34
4.3.1.1 Growing Purchasing Power and Greater Economic Growth in Asia-Pacific 35
4.3.1.2 Enlargement of Automotive and Shipbuilding Industry 37
4.3.2 RESTRAINT 40
4.3.2.1 Stagnant Market of European Economy 40
4.3.3 OPPORTUNITIES 42
4.3.3.1 Water-borne PU Coating Market 43
4.3.3.2 1-K PU Coating System 44
4.4 BURNING ISSUE 45
4.4.1 ENVIORNMENTAL RESTRICTIONS 45
4.5 WINNING IMPERATIVES 46
4.5.1 UV CURING POLYURETHANE DISPERSIONS 46
4.6 RAW MATERIAL ANALYSIS 47
4.6.1 POLYOL 47
4.6.2 ISOCYANATES 51
4.7 PORTER'S FIVE FORCES ANALYSIS 55
4.7.1 THREAT OF NEW ENTRANTS 56
4.7.2 THREAT OF SUBSTITUTES 56
4.7.3 BUYER'S POWER 56
4.7.4 SUPPLIER'S POWER 57
4.7.5 DEGREE OF COMPETITION 57
4.8 MARKET SHARE ANALYSIS 58

5 PU COATING MARKET, BY TYPE 60

5.1 INTRODUCTION 61
5.2 SOLVENT-BORNE PU COATING 62
5.3 WATER-BORNE PU COATING 63
5.4 HIGH SOLIDS 64
5.5 PU POWDER COATING 65

6 PU COATING MARKET, BY END INDUSTRY 67

6.1 INTRODUCTION 68
6.2 AUTOMOTIVE and TRANSPORTATION 71
6.3 WOOD and FURNITURE 72
6.4 INDUSTRIAL 73
6.5 CONSTRUCTION 74
6.6 TEXTILE and APPARELS 75
6.7 ELECTRICAL and ELECTRONICS 76
6.8 OTHERS 77

7 PU COATING MARKET, BY GEOGRAPHY 78

7.1 INTRODUCTION 79
7.2 NORTH AMERICA 80
7.2.1 U.S. 82
7.2.2 CANADA 86
7.2.3 MEXICO 90
7.3 EUROPE 94
7.3.1 GERMANY 96
7.3.2 FRANCE 100
7.3.3 U.K. 104
7.3.4 ITALY 108
7.3.5 RUSSIA 112
7.4 ASIA-PACIFIC 116
7.4.1 CHINA 118
7.4.2 JAPAN 122
7.4.3 SOUTH KOREA 126
7.4.4 INDIA 130
7.5 ROW 134
7.5.1 BRAZIL 135

8 COMPETITIVE LANDSCAPE 140

8.1 INTRODUCTION 141
8.2 NEW PRODUCT LAUNCH/DEVELOPMENT: THE MOST POPULAR GROWTH STRATEGY 141
8.3 MAXIMUM DEVELOPMENTS IN 2013 143
8.4 NORTH AMERICA, REGION WITH MAXIMUM DEVELOPMENTS 144
8.5 BAYER, BASF, PPG, AKZONOBEL: LEADING MARKET PARTICIPANTS 145

9 COMPANY PROFILES 147 (Overview, Financial*, Products and Services, Strategy, and Developments)

9.1 AKZO NOBEL N.V. 147
9.2 PPG INDUSTRIES 151
9.3 SHERWIN WILLIAMS 155
9.4 RPM INTERNATIONAL INC 159
9.5 AXALTA COATING SYSTEMS 162
9.6 ASIAN PAINTS LIMITED 166
9.7 BASF SE 168
9.8 BAYER MATERIALSCIENCE 171
9.9 JOTUN A/S 174
9.10 VALSPAR CORPORATION 176
*Details might not be captured in case of unlisted companies.
APPENDIX 178
- DEVELOPMENTS 178

LIST OF TABLES

TABLE 1 PU COATING MARKET SIZE, BY GEOGRAPHY, 2011-2018 (KT) 19
TABLE 2 PU COATING MARKET SIZE, BY GEOGRAPHY,2011-2018 ($MILLION) 20
TABLE 3 PU PROPERTIES and APPLICATIONS 29
TABLE 4 PU COATING PROPERTIES 30
TABLE 5 GDP BASED ON PURCHASING POWER PARITY PER CAPITA GDP,
2009-2012 ($) 36
TABLE 6 GLOBAL AUTOMOTIVE PRODUCTION, 2012-2013 38
TABLE 7 GDP GROWTH RATE OF MAJOR ECONOMIES, 2009-2012 (%) 41
TABLE 8 TYPES OF MDI and TDI 52
TABLE 9 SOLVENT-BORNE PU COATING MARKET SIZE, 2011-2018 62
TABLE 10 WATER-BORNE PU COATING MARKET SIZE, 2011-2018 63
TABLE 11 HIGH SOLIDS PU COATING MARKET SIZE, 2011-2018 64
TABLE 12 PU POWDER COATING MARKET SIZE, 2011-2018 65
TABLE 13 MAJOR APPLICATIONS OF PU COATING 69
TABLE 14 PU COATING MARKET SIZE IN AUTOMOTIVE and TRANSPORTATION, 2011-2018 71
TABLE 15 PU COATING MARKET SIZE IN WOOD and FURNITURE, 2011-2018 72
TABLE 16 PU COATING MARKET SIZE IN INDUSTRIAL, 2011-2018 73
TABLE 17 PU COATING MARKET SIZE IN CONSTRUCTION, 2011-2018 74
TABLE 18 PU COATING MARKET SIZE IN TEXTILE and APPARELS, 2011-2018 75
TABLE 19 PU COATING MARKET SIZE IN ELECTRICAL and ELECTRONICS,
2011-2018 76
TABLE 20 PU COATING MARKET SIZE IN OTHERS, 2011-2018 77
TABLE 21 NORTH AMERICA: PU COATING MARKET SIZE, 2011-2018 81
TABLE 22 U.S.: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 82
TABLE 23 U.S.: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 83
TABLE 24 U.S.: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 (KT) 84
TABLE 25 U.S.: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 ($MILLION) 85
TABLE 26 CANADA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 86
TABLE 27 CANADA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 87
TABLE 28 CANADA: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 88
TABLE 29 CANADA: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 ($MILLION) 89
TABLE 30 MEXICO: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 90
TABLE 31 MEXICO: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 91
TABLE 32 MEXICO: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 92
TABLE 33 MEXICO: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 ($MILLION) 93
TABLE 34 EUROPE: PU COATING MARKET SIZE, 2011-2018 95
TABLE 35 GERMANY: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 96
TABLE 36 GERMANY: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 97
TABLE 37 GERMANY: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 98
TABLE 38 GERMANY: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 ($MILLION) 99
TABLE 39 FRANCE: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 100
TABLE 40 FRANCE: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 101
TABLE 41 FRANCE: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 102
TABLE 42 FRANCE: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 ($MILLION) 103
TABLE 43 U.K.: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 104
TABLE 44 U.K.: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 105
TABLE 45 U.K.: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 (KT) 106
TABLE 46 U.K.: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 ($MILLION) 107
TABLE 47 ITALY: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 108
TABLE 48 ITALY: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 109
TABLE 49 ITALY: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 (KT) 110
TABLE 50 ITALY: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 ($MILLION) 111
TABLE 51 RUSSIA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 112
TABLE 52 RUSSIA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 113
TABLE 53 RUSSIA: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 114
TABLE 54 RUSSIA: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 ($MILLION) 115
TABLE 55 ASIA-PACIFIC: PU COATING MARKET SIZE, 2011-2018 117
TABLE 56 CHINA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 118
TABLE 57 CHINA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 119
TABLE 58 CHINA: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 120
TABLE 59 CHINA: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 ($MILLION) 121
TABLE 60 JAPAN: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 122
TABLE 61 JAPAN: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 123
TABLE 62 JAPAN: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 (KT) 124
TABLE 63 JAPAN: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 ($MILLION) 125
TABLE 64 SOUTH KOREA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 126
TABLE 65 SOUTH KOREA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 127
TABLE 66 SOUTH KOREA: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 128
TABLE 67 SOUTH KOREA: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 ($MILLION) 129
TABLE 68 INDIA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 130
TABLE 69 INDIA: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 131
TABLE 70 INDIA: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 (KT) 132
TABLE 71 INDIA: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 ($MILLION) 133
TABLE 72 ROW: PU COATING MARKET SIZE, 2011-2018 135
TABLE 73 BRAZIL: PU COATING MARKET SIZE, BY TYPE, 2011-2018 (KT) 136
TABLE 74 BRAZIL: PU COATING MARKET SIZE, BY TYPE, 2011-2018 ($MILLION) 137
TABLE 75 BRAZIL: PU COATING MARKET SIZE, BY END INDUSTRY,
2011-2018 (KT) 138
TABLE 76 BRAZIL: PU COATING MARKET SIZE, BY END INDUSTRY, 2011-2018 ($MILLION) 139

LIST OF FIGURES

FIGURE 1 PU COATING MARKET SEGMENTATION 21
FIGURE 2 PU COATING REGIONAL MARKET LIFE CYCLE 22
FIGURE 3 PU COATING MARKET OUTLOOK 23
FIGURE 4 PU COATING MARKET, BY TYPE 24
FIGURE 5 PU COATING MARKET, BY END INDUSTRY 25
FIGURE 6 PU COATING MARKET DYNAMICS 26
FIGURE 7 PU COATING: PORTER'S FIVE FORCES ANALYSIS 27
FIGURE 8 PU COATING VALUE CHAIN OVERVIEW 32
FIGURE 9 IMPACT OF MAJOR DRIVERS ON THE PU COATING MARKET, 2013-2018 34
FIGURE 10 AUTOMOTIVE COATING MARKET SHARE (VOLUME), BY REGION, 2012 and 2018 39
FIGURE 11 IMPACT OF MAJOR RESTRAINT ON THE PU COATING MARKET,
2013-2018 40
FIGURE 12 IMPACT OF MAJOR OPPORTUNITIES ON THE PU COATING MARKET, 2013-2018 42
FIGURE 13 WATER-BORNE COATINGS MARKET SHARE (VOLUME), BY GEOGRAPHY, 2012 and 2018 43
FIGURE 14 POLYOL MARKET SHARE (VOLUME), BY GEOGRAPHY, 2012 48
FIGURE 15 POLYOL MARKET SHARE (VOLUME), BY TYPE, 2012 49
FIGURE 16 POLYOL MARKET SHARE (VOLUME), BY APPLICATION, 2012 50
FIGURE 17 MDI MARKET SHARE (VOLUME), BY APPLICATION, 2012 53
FIGURE 18 TDI MARKET SHARE (VOLUME), BY APPLICATION, 2012 53
FIGURE 19 PORTER'S FIVE FORCES ANALYSIS 55
FIGURE 20 PU COATING: MARKET SHARE (VOLUME), BY COMPANY, 2012 58
FIGURE 21 PU COATING MARKET SHARE (VOLUME), BY TYPE, 2012 61
FIGURE 22 PU COATING MARKET SHARE (VOLUME), BY END INDUSTRIES, 2012 68
FIGURE 23 PU COATING MARKET SHARE (VOLUME), BY GEOGRAPHY, 2012 79
FIGURE 24 NORTH AMERICA: PU COATING MARKET SHARE (VOLUME), 2012 81
FIGURE 25 EUROPE: PU COATING MARKET SHARE (VOLUME), BY COUNTRY, 2012 94
FIGURE 26 ASIA-PACIFIC: PU COATING MARKET SHARE (VOLUME), BY COUNTRY, 2012 116
FIGURE 27 ROW: PU COATING MARKET SHARE (VOLUME), BY COUNTRY, 2012 134
FIGURE 28 PU COATING MARKET STRATEGY DISTRIBUTION, BY GROWTH STARTEGY, 2010-2013 142
FIGURE 29 PU COATING MARKET DEVELOPMENTS, 2010-2013 143
FIGURE 30 PU COATING MARKET GROWTH STRATEGIES, BY GEOGRAPHY,
2010-2013 144
FIGURE 31 PU COATING MARKET DEVELOPMENTS, BY COMPANY, 2010-2013 145

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