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  4. > Alcohol and Russian market of alcohol products: complex analysis and forecast until 2016

Subject of research:

MARKET OF ALCOHOL PRODUCTS

Purpose of research:

EVALUATION OF THE CONDITIONS OF THE MARKET AND A FORECAST FOR ITS DEVELOPMENT FOR 2014-2016

Region of research:

RUSSIA AND REGIONS OF RF

The main units research:

ANALYSIS OF RETAIL SALES OF ALCOHOL PRODUCTS INRUSSIA

VOLUME OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

SEGMENTATION OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

STATE REGULATION OF THE MARKET OF ALCOHOL PRODUCTS

FACTORS AFFECTING RUSSIAN MARKET OF ALCOHOL PRODUCTS

TRENDS OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

THE LARGEST PLAYERS ON THE MARKET OF ALCOHOL PRODUCTS

DISTRIBUTION CHANNELS ON RUSSIAN MARKET OF ALCOHOL PRODUCTS

RUSSIAN PRODUCTION OF ALCOHOL BEVERAGES

THE LARGEST RUSSIAN PRODUCERS OF ALCOHOL BEVERAGES

ANALYSIS OF EXPORT OF ALCOHOL BEVERAGES

RUSSIAN IMPORT OF ALCOHOL BEVERAGES

PRODUCERS’ PRICES FOR ALCOHOL PRODUCTS INRUSSIA

RETAIL PRICES FOR ALCOHOL PRODUCTS INRUSSIA

CONSUMERS’ PREFERENCES AND THE MAIN TRENDS ON RUSSIAN MARKET OF ALCOHOL BEVERAGES

FORECAST FOR DEVELOPMENT OF RUSSIAN MARKET OF ALCOHOL PRODUCTS FOR 2014-2016



The largest Russian producers profiled:

“BREWING COMPANY "BALTKIKA”, OJSC

“IGRISTYE VINA”, CJSC

“MKSHV”, OJSC (Moskovsky kombinat shampanskikh vin )

“ABRAU-DURSO”, CJSC

“LIKYORO-VODOCHNY ZAVOD “TOPAZ”, CJSC

“MOSKOVSKY ZAVOD "KRISTALL”, OJSC

The largest enterprises are presented by production volume, financial activity, sheet balances, profit and loss statements, cash-flow statements, subsidiaries and other information.



Information sources used:

FederalStateStatistics Service

Ministry of Economic Development of RF

Federal Custom Service

Federal Tax Service

Evaluation of Experts of the Branch

Retail sales statements

Data of the main players of the branch

Printed and electronic publications of the branch



The research contains 176 schedules, 59 diagrams, 161 tables and 2 figures



EXTRACTS FROM RESEARCH

CHAPTER 11. RUSSIAN PRODUCTION OF ALCOHOL BEVERAGES

During four recent years both decline and growth of production of liqueurs and spirits are observed in Russia. In 2010 volume of production of liqueurs and spirits reduced by **%. In 2012 production volumes increased by 13%. However sharper reduction for the period stated is expected in 2013 - approximately by **%.

Share of production of vodka in general structure of liqueurs and spirits production for 2009 – October 2013 exceeds share of liqueurs and spirits with alcohol content. Share of production of vodka does not decline lower than 80%. In 2010 share of vodka production increased significantly, then until October 2013 proportion of production of vodka and liqueurs and spirits remain the same.



CHAPTER 14. RUSSIAN IMPORT OF ALCOHOL BEVERAGES

Volumes of Russian import of vodka and liqueurs and spirits showed reduction by 16% in 2009, that was due to the global crisis, which resulted in that more expensive imported liqueurs and spirits became less available for consumers.

Three fourth of Russian import of beer is delivered from ***, **% of import – from Czech Republic , 5,7% - from Germany. All other countries constitute about one eighth of the import.



CHAPTER 15. PRODUCERS' PRICES FOR ALCOHOL PRODUCTS IN RUSSIA

Russian alcohol branch is regulated toughly by the government – by the Law “On the State Regulation of the Market of Alcohol” (171 - FZ) in particularly.

Russian market is characterized by increase of average retail price fir vodka. Thus, for 2009 – 2013 average consumers' prices for standard quality vodka increase almost two times - by 194 rub/l. This is due to peculiarities of the state regulation.

Table Of Contents

Alcohol and Russian market of alcohol products: complex analysis and forecast until 2016
RESEARCH METHODOLOGY

LIST OF SCHEDULES, DIAGRAMS AND SCHEMES

GENERAL ECONOMIC SITUATION INRUSSIA

1.1. Population ofRussia

Dynamics of population

The largest cities

Social standards of living

Economic activity

1.2. Economic situation

Dynamics of economic development

Stability of the state budget

1.3. Position ofRussiain the world

Share of RF in the world population

2. SUBJECT OF RESEARCH

3. ANALYSIS OR RETAIL SALES OF ALCOHOL PRODUCTS IN

3.1. Retail sales of alcohol products on the whole

Dynamics of sales by years

Structure of sales by types

3.2. Beer

Dynamics by years

Segmentation by types

Retail sales of beer in regions

Regional structure of retail sales

Retail sales of beverages based on beer

3.3. Wine and winemaking products

Wines and winemaking products (as a whole)

Dynamics of retail sales by quarters

Structure of retail sales by types of products

Still grape wines

Sparkling and effervescent wines

Cognac

3.4. Strong alcohol beverages

Liqueurs and spirits

Vodka

4. VOLUME OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

4.1.Dynamics of the market volume by years

4.2.Proportion of the market volume in physical and cost terms

4.3.Import on the market

Dynamics of import share by years

Structure of import by types

5. SEGMENTATION OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

5.1. Segmentation of the market by types

In physical terms

In cost terms

5.2. Beer

Dynamics of volume of the market of beer by years

Dynamics of import share on Russian market of beer

5.3.Wine and wine dinks

Dynamics of market volume by years

Dynamics of import share on the market

Segentation of Russian market of wine and winemaking products

5.4. Strong alcohol beverages

Dynamics of the market volume by years

Dynamics of imoport sjhare on the market

6. STATE REGULATION OF THE MARKET OF ALCOHOL PRODUCTS

6.1. Laws and regulations, controlling the alcohol market as a whole

Conception of State Policy on Reduction of Alcohol Abuse and Prevention of alcoholism amog the population of the Russian Federation until 2020

FZ dated by 18.07.2011 . ? 218-FZ ““On Making Changes to the Federal Law “On the State Regulation of Production and Turnover of Ethyl, Alcohol and Alcohol Containing Products”

Prohibition on drinking alcohol drinks in public place

6.2. State excise policy

6.3. Limitations on advertising of alcohol

Formation of the minimum price for alcohol

6.4. Regulation of the market of beer

Prohibition on sales of beer in kiosks

Prohibition of pouring alcohol in plastic bottles

Prohibition of pouring alcohol in second-use bottles

Draft of the FZ? 189885-5

Licensing of beer

New GOST "Beer drinks.

New record keeping tools

6.5.Regulation of the market of wine and winemaking products

Government decree dated by July, 13 2013 ? 585

Entrance of Russia to the WTO

Opening of the market for Georgia

Closing of the market for Moldovia

6.6.Regulation of the market of strong alcohol

Entrance of Russia to the WTO

7. FACTORS AFFECTING RUSSIAN MARKET OF ALCOHOL PRODUCTS

8. TRENDS OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

8.1. Beer

Toughening of state regulation

Innovations

Development of the segment of "live" beer

Adaptation of the players to new rules on the market

New products on the market

Closing of productions

8.2. Wine and wine making products

Problems of Russian market

Private investments attraction

Peculiarities of wine consumption

8.3. Vodka and liqueurs and spirits

9. THE LARGEST PLAYERS ON THE MARKET OF ALCOHOL PRODUCTS

9.1.Beer

"Brewing company "Baltika", OJSC

"SUN In Bev", OJSC

"United brewers Heineken", LLC "

9.2. Wine and wine making products

Plant “Igristye vina ”

Wine house "Abrau Durso"

Moskovsky zavod shampanskikh vin

Gerrus Group

9.3. Vodka and liqueurs and spirits

Structure of the market by the largest companies

Alkogolnaya Sibirskaya Gruppa

"Sinergia", LLLC

Assortment of products, brand

10. DISTRIBUTION CHANNELS ON RUSSIAN MARKET OF ALCOHOL PRODUCTS

10.1. Alcohol as awhole

10.2. Beer

10.3. Wine and winemaking products

10.4. Vodka and liqueurs and spirits

11. RUSSIAN PRODUCTION OF ALCOHOL BEVERAGES

11.1. Beer

Dynamics of volumes of beer production by years

Dynamics of volumes of beer production by months

Volumes of beer production in federal districts of RF

Volumes of beer production in regions of RF

Regional structure of Russian production of beer

11.2. Wines and wine making products (as a whole)

Dynamics of volumes of production of wines and winemaking products

Structure of productionof wine and winemaking products by types

Table grape wines

Special grape wines

Sparkling and effervescent wines

11.3.Strong alcohol beverages

Liqueurs and spirits

Vodka

Cognac

12. THE LARGEST RUSSIAN PRODUCERS OF ALCOHOL BEVERAGES

12.1.By production volume (until 2009)

Beer

Wine and winemaking products

Strong alcohol beverages

12.2 By volume of sales proceeds (until 2012)

Beer

Wine and winemaking products

Strong alcohol beverages

13. ANALYSIS OF EXPORT OF ALCOHOL BEVERAGES

13.1. Beer

Dynamics by years

Dynamics of export volumes by months

Export volumes by countries of destination

Structure of import by countries of destination

13.2. Wine and winemaking products

Wine and winemaking products as a whole

Grape wines

Sparkling wines

13.3. Strong alcohol beverages

Vodka and liqueurs and spirits (as a whole)

Vodka

Cognac

14. RUSSIAN IMPORT OF ALCOHOL BEVERAGES

14.1. Beer

Dynamics by years

Dynamics of Russian import by months

Import volumes by supplying countries

Structure of import by supplying countries

14.2. Wine and winemaking products

Wine and winemaking products as a whole

Grape wines

Vermouths

Wine drinks

14.3. Strong alcohol beverages

Vodka and liqueurs and spirits (as a whole)

Vodka

Whisky

Liqueurs

Rum and tafia

Gin and geneva

Other liqueur products

Cognc

15. PRODUCERS' PRICES FOR ALCOHOL PRODUCTS IN RUSSA

15.1.Beer

Dynamics by years

Dynamics of producers'prices for beer by months

15.2. Wine and winemaking products

Grape wines

Fruit wines

Campagne and sparkig wines

15.3. Strong alcohol beverages

Vodka

Cognac

16. RETAIL PRICES FOR ALCOHOL PRODUCTS INRUSSIA

16.1. Beer

Comparison of domesticwines to import wines

Domestic beer

Import beer

16.2. Wine and winemaking products

Table grape wine

Fortified grape wine

Domestic sparkling wine

16.3. Strong alcohol beverages

Standard quality vodka

Premium quality vodka

Ordinary domestic cognac

17. PROFILES OF THE LARGEST PRODUCERS OF ALCOHOL PRODUCTS

17.1. Beer

“Brewing company “Baltika”, OJSC

17.2. Wine and winemaking products

“IGRISTYE VINA”, CJSC

“MKSHV”, OJSC

17.3. Strong alcohol beverages

“Likyorovodochny zavod “Topaz”

“MOSKOVSKY ZAVOD “KRISTALL”, OJSC ”

18. CONSUMERS' PREFERENCES AND THE MAIN TRENDS ON RUSSIAN MARKET OF ALCOHOL BEVERAGES

18.1. Reduction of consumers' demand

18.2. Beer

Trends of consumption

The most popular and famous brands of beer

18.3. Wine and winemaking products

18.4. Strong alcohol beverages

Rating of the most popular brands of vodka

19. FORECAST OF DEVELOPMENT OF RUSSIAN MARKET OF ALCOHOL BEVERAGES FOR 2014-2016

19.1. The market as a whole

Dynamics of the market volume

Forecast of proportion of the market volume in physical and cost terms

19.2. Dynamics of import share

Forecast for a number of consumers

Forecast of consumers share

Forecast of the consumption level

19.3. The market of beer

Forecast of proportion of market volume in physical and cost terms

Dynamics of import share

19.4. The market of wine and winemaking products

Dynamics of the market volume

Forecast of proportion of market volume in physical and cost terms

Dynamics of import share

Forecast of the consumption level

19.5. The market of vodka and liqueurs and spirits

Dynamics of the market volume

Forecast of proportion of market volume in physical and cost terms

Dynamics of import share

Forecast of the consumption level

ABOUT INTESCO RESEARCH GROUP

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