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Quarter Beverage Tracker: Turkey

  • May 2014
  • -
  • GlobalData
  • -
  • 26 pages

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Summary

The Quarter Beverage Tracker: Turkey report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Turkey beverage market. Providing detailed analysis, factors influencing demand, the challenges faced by the industry

Key Findings

- On average Q1-14 has proven a productive quarter for sales in soft drinks and alcoholic beverages
- Continued marketing investments for carbonates have not increased the sales for Q1-14, the poor performance from Q1-13 continued for Q1-14
- Turkish currency Liga is down currently expecting to boost tourism, which could benefit the beverage industry
- Massive double digit boost for energy drinks, potentially due to promotional activity and release of new brands

Synopsis

This report offers comprehensive details analysed for the beverage market for Turkey, offering data information and market forecasts. The report identifies the key drivers for any changes noticed by professional consultants. In particular this reports provides in-depth analysis for the following:
- Volumes for Q1 2014 vs Q1 2013, Provisional 2014 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category.
- All forecasts included supporting text on quarterly performance and forecast assumptions.
- More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors.
- Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Identification of new products , detailing owners, operators and branding

Reasons To Buy

- Designed for clients who want to understand the latest trends in the Turkey beverage industry and want more detail and analysis on this data.
- Canadean's Turkey Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.
- This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Turkey.
- In the current climate of economic uncertainty and market volatility companies need to know about more than just data.
- This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator.

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