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BYOD and Broadband are Transforming Education
This research service provides a detailed market engineering analysis of the global lecture capture systems (LCS) market covering market size, market participants, market demand, trends, competitive landscape, and growth strategies. The service ranks and explains market drivers and restraints. Segment breakdowns are included for grades K-12 and higher education (Higher Ed) segments. Regions covered include Asia-Pacific (APAC); North America and Latin America (NALA); and Europe, the Middle East, and Africa (EMEA). The base year is 2013, and the study period runs from 2012 to 2019. This study is based on comprehensive background research and interviews, representing approximately three fourths of the market participants.
-The LCS market is concentrated, with the top 3 vendors (Sonic Foundry, Echo360, TechSmith) accounting for approximately half of total market revenues. The market is far from saturated, however, as the greatest market penetration occurred in North America in Higher Education (Higher Ed). There is significant, untapped potential in K-12 classrooms globally, and in Higher Ed specifically outside the United States.
-New vendors are emerging and although they are currently small, they are globally located and well-placed to capitalize on first-mover advantage and growth in individual regional markets.
-There are near-term barriers to growth, which are unique to education, such as funding and infrastructure constraints, public policy debates, and training and pedagogical issues; this is especially true in the K-12 segment where expertise is a key differentiator. The costs of selling into the K-12 segment are disparate, and room for rationalization exists.
-Factors driving the market include new pedagogies, re-invention of the classroom experience to support new use case scenarios (e.g., “flipped” classrooms, and online/distance education), and growing demand for continuing education.
-Winning strategies include innovation that enables educators to best leverage technologies for maximum learning outcomes. It is also important to assist prospects in building business cases for investment in LCS solutions in terms of an educational return on investment (ROI); factors include improved results, increased resource utilization, and reduced workloads and cycle times.
-Technology is converging to enable what are considered to be new use cases:
oLearn Anytime, Anywhere: Teachable moments occurring asynchronously or remotely
oLearn on Any Platform or BYOD
oLearn Collaboratively: Learning with other students of diverse ages, incomes, and origins
-LCS enables new scenarios (and new markets), such as MOOCs (Massively open, on-line classrooms/communities). Universities are scrambling to establish leadership and figure out how to monetize MOOC offerings (tuition). As a result, we anticipate:
oGreatly increased demand for postgraduate, lifelong learning.
oRenewed emphasis on formal certifications, well past completion of traditional degree programs, and rapidly increasing global demand for language learning (English/ESL).
-MOOC monetization (certification) is inevitable, and will drive additional demand for LCS, as content can be deployed repeatedly at very low marginal cost.
-Open source LCS technology remains compelling for some customers, but it is hard to maintain as is its infrastructure. SaaS is a welcome offering for K-12 school systems.
-Cost is a barrier to entry, and companies that have established relationships with K-12 systems in North America comprise the dominant market. This includes companies selling form factors for student use (e.g. Dell) and selling textbooks and/or digitized content (e.g., McGraw Hill Ed). Other market restraints include the need for teachers to learn new LCS-enabled pedagogical techniques, for example, to enable flipped classrooms.
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