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Analysis of the APAC Mobile Commerce Market 2013

  • June 2014
  • -
  • Frost & Sullivan
  • -
  • 116 pages

Cross-Industry Collaboration Needed to Drive Growth

Mobile payment services have been available in Asia-Pacific for over 10 years. They have been successful in the Philippines, as they offer accessibility to the unbanked segment. They have also been successful in Japan for using public transport and for the micropayment of miscellaneous items. Although the market potential remains enormous, industry participants continue to face challenges in expanding the use case of mobile commerce to reap mass-market adoption and active usage on the mobile platform.

Executive Summary

-Mobile payment services have existed in Asia-Pacific markets for over years. Different markets have progressed at difference paces of development.
-In the less-developed markets, mobile payment has been well received due to less-developed banking facilities and infrastructure. This mode of payment offers accessibility to people in rural areas, so that they can transfer money through their mobile phones instead of making a trip to a bank.
-In the more-developed markets, mobile payment is used mainly to pay for public transport and micropayment to replace payment through coins.
-The industry is undergoing a transition from mobile payment to mobile commerce, which incorporates two additional components—prior sales marketing activities and after-purchase activities—which offer incentives for consumers to change their payment mode from cash to mobile payment.
-The declining cost of sensors is an important factor in the development of mobile commerce. Sensors have evolved to become smaller and economical enough to be embedded in low-cost smartphones.
-The ability to capture consumers’ real-time information* would enable service providers to push the relevant offerings at the right time and place that could result in an instant transaction through their smartphones.
-The market potential is enormous, as mobile commerce has yet to achieve mass market adoption.

Market Overview—Definitions

-Mobile commerce (“mCommerce”) is an overarching service in which users are given access to a range of third-party services through the mobile communications network using the interface of a mobile device, which acts as a gateway to support transactions over a secure access system.
-Mobile payment refers to a service involving an electronic transfer of money between two parties, enabled through a mobile device and a compatible machine or device.
-Near field communications (NFC) refers to a short-range wireless technology that enables communication between two connected devices.
-Mobile point of sale (POS) refers to the checkout point when a transaction is carried out through a connection between a mobile device and compatible hardware containing a POS software.
-Technology enablers refer to a group of industry stakeholders comprising of mobile handset manufacturers, software developers, and trusted service managers responsible for facilitating the adoption of a new technology.
-Direct mobile billing refers to a system that enables consumers to make payments using a mobile device at an eCommerce portal.

Table Of Contents

Analysis of the APAC Mobile Commerce Market 2013
1. EXECUTIVE SUMMARY

Executive Summary—Market Engineering Measurements
Executive Summary—CEO's Perspective

2. MARKET OVERVIEW

Market Overview—Definitions
Market Overview—Key Questions This Study Will Answer
Market Overview—Mobile Payments Eco-system
Market Overview—Value Chain of Mobile Payment
Market Overview—Mobile Commerce Market Segments
Market Overview—Scope and Segmentation
Market Overview—Access Channels
Market Overview—Benchmarking of Access Channels
Market Overview—Mobile Commerce Business Model
Market Overview—Mobile-Operator-Centric Business Model
Market Overview—Financial-Institution-Centric Business Model
Market Overview—Third-Party-Centric Business Model
Market Overview—Collaboration-Centric Business Model
Market Overview—Key Features of mCommerce

3. RECENT REGULATIONS AND MARKET TRENDS

Recent Developments—Regulations and Market Trends

4. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL MOBILE COMMERCE MARKET

Drivers and Restraints
Drivers Explained
Restraints Explained

5. FORECAST AND TRENDS—TOTAL MOBILE COMMERCE MARKET

Forecast and Trends—Total Mobile Commerce Market
Market Engineering Measurements
Total Mobile Commerce Market—Transaction Value Forecast
Total Mobile Commerce Market—Transaction Value Forecast Discussion
Total Mobile Commerce Market—Percentage Transaction Value by Region
Total Mobile Commerce Market—Percentage Transaction Value by Region Discussion
Total Mobile Commerce Market—Demand Analysis
Total Mobile Commerce Market—Demand Analysis Discussion

6. JAPAN BREAKDOWN

Japan Overview
Japan Market— Introduction
Japan Market—Key Developments
Japan Market—Overview of the Mobile Commerce Model
Japan Market Engineering Measurements
Japan Market—Transaction Value Forecast
Japan Market—Transaction Value Forecast Discussion
Japan Market—Transaction Value Forecast Breakdown
Japan Market—Transaction Value Forecast Breakdown Discussion
Japan Market—Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction Value
Japan Market—Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction Value Discussion
Japan Market—Number of Mobile Commerce Users as a Percentage of Mobile Subscribers
Japan Market—Number of Mobile Commerce Users as a Percentage of Mobile Subscribers Discussion
Japan Market Share
Japan Market Share Analysis
Japan Market—Competitive Environment
Japan Market—Key Characteristics of Mobile Commerce Participants
Japan Market—Competitive Landscape and Assessment

7. THE PHILIPPINES BREAKDOWN

The Philippines Overview
The Philippines Market—Introduction
The Philippines Market—Key Developments
The Philippines Market—Overview of the Mobile Commerce Model
The Philippines Market Engineering Measurements
The Philippines Market—Transaction Value Forecast
The Philippines Market—Transaction Value Forecast Discussion
The Philippines Market—Transaction Value Forecast Breakdown
The Philippines Market—Transaction Value Forecast Breakdown Discussion
The Philippines Market—Remittance Value and Mobile Remittance as a Percentage of Total Remittance
The Philippines Market—Remittance Value and Mobile Remittance as a Percentage of Total Remittance
The Philippines Market—Domestic Mobile Payment and Electronic Fund Transfer
The Philippines Market—Active Mobile Payment Users as a Percentage of Mobile Subscribers
The Philippines Market Share Analysis
The Philippines Market—Competitive Environment
The Philippines Market—Key Characteristics of Mobile Commerce Participants
The Philippines Market—Competitive Landscape and Assessment

8. MALAYSIA BREAKDOWN

Malaysia Overview
Malaysia Market—Introduction
Malaysia Market—Key Developments
Malaysia Market—Overview of the Mobile Commerce Model
Malaysia Market Engineering Measurements
Malaysia Market—Transaction Value Forecast
Malaysia Market—Transaction Value Forecast Discussion
Malaysia Market—Transaction Value Forecast Breakdown
Malaysia Market—Transaction Value Forecast Breakdown Discussion
Malaysia Market—Mobile Payment and eCommerce Transaction Value
Malaysia Market—Mobile Payment and eCommerce Transaction Value Discussion
Malaysia Market—Mobile Commerce Users as a Percentage of Mobile Subscribers
Malaysia Market—Mobile Commerce Users as a Percentage of Mobile Subscribers Discussion
Malaysia Market Share
Malaysia Market Share Analysis
Malaysia Market—Competitive Environment
Malaysia Market—Competitive Landscape and Assessment

9. THE LAST WORD

The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer

10. APPENDIX

Market Engineering Methodology
Abbreviations and Acronyms Used

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