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Global Markets for Bottled Water Products

  • June 2014
  • -
  • BCC Research
  • -
  • 161 pages

This BCC Research report provides an overview of the current and near-term global bottled water market. It aims to examine the market, forecast market trends, trace significant developments, and profile companies that are active in the sector. The report also focuses on the competitive environment, supply chain dynamics, branding, marketing and distribution models. Historical market values and growth rates are presented from 2000 through 2013, and market size and growth are analyzed from 2013 through 2018.

Use this report to:
- Learn about the various bottled water types and approved supply sources.
- Identify the current state of the market, existing product offerings innovations, and future needs of the market.
- Learn about the history of the industry, with discussion of the competitive environment, as well as supply chain dynamics, branding, marketing and distribution models.
- Receive profiles of major players that are active in this industry.

Highlights
- The global bottled water market is estimated to have reached more than $117 billion in 2013. During the next five years, the market is forecast to reach $195.4 billion, reflecting a compound annual growth rate (CAGR) of 10.7% for the five-year period 2013 to 2018.
- Conventional water without functional additives makes up the largest segment of the bottled water market. This segment was valued at about $101 billion in 2013 and is expected to reach $166.5 billion by 2018, a CAGR of 10.5% from 2013 to 2018.
- In 2013, the market value for flavored and functional water is estimated to have reached about $16.4 billion. The segment is expected to reach $28.8 billion in 2
018, a CAGR of 12% from 2013 to 2018.

INTRODUCTION

STUDY GOALS AND OBJECTIVES
The aim of this BCC Research report is to provide an overview of the current and near-term global bottled water market. The current state of the market, existing
product offerings innovations, and future needs of the market are discussed in this report. A market overview provides descriptions of the various bottled water types and
approved supply sources.

A detailed analysis of the bottled water industry structure has been conducted. The analysis includes a brief history of the industry, and a discussion of the competitive
environment, as well as supply chain dynamics, branding, marketing and distribution models. Company profiles of major players are also included.

Sales figures are broken down by five world regions: North America, Europe, the Asia-Pacific region, Latin America and the Caribbean, and the Middle East and Africa.
Market drivers for each region and selected countries are presented to illustrate important trends. The market is also discussed according to whether the product is still
or sparkling, and plain or flavored/functional.

Historical market values and growth rates are presented for the time frame from 2000 through 2013. Market size and growth are forecast for the five-year period from 2013
through 2018.

REASONS FOR DOING THE STUDY
Bottled water is a beverage industry phenomenon unlike any other. Since the 1970s when large-scale commercialization of the product began, the market has experienced
near-continuous and rapid growth across all world regions.

This BCC Research report aims to examine the market, forecast market trends, trace significant developments, and profile companies that are active in the sector. The
report contains information and conclusions that are unique, insightful, and have a forward-thinking knowledge of the subject that should be of interest to manufacturers,
suppliers, and government entities.

INTENDED AUDIENCE
This report is designed to be of value to a wide array of readers. Those expected to have the greatest interest are players already active in the bottled water industry. The
study will also be of value to food and beverage companies wishing to enter the market.

Venture investors, entrepreneurs and entrepreneurial companies interested in entering or expanding into the sector will find the study useful. Other public and private sector interest groups, market analysts and general readers wishing to gain broader knowledge of the dynamics of the bottled water industry are also expected to find the
report worthwhile.

SCOPE OF REPORT
The scope of this report is focused on the global bottled water market. Sales revenues are broken down by several different parameters, including world region, whether the
product is natural or flavored/functionalized, and if the water is still or sparkling. For North America, the market is also broken down by country and packaging format. The
breakdown of the U.S. market includes an analysis by bottled water brand. For other world regions, individual countries with the largest markets are discussed in
terms of market drivers and major players. Where known, percentage shares by producer are provided.

METHODOLOGY
Both primary and secondary research methodologies were used in preparing this report. Research for this technical/marketing report began with an analysis of available
technical and business literature related to bottled water. Conversations with industry experts and company representatives provide the backbone for the analysis.
Bottled water sales revenues are based on anticipated consumption levels and the introduction of new products. Forecast gross domestic product (GDP) growth rates for
major markets have also been taken into consideration. Market values and forecasts are given in constant U.S. dollars.

INFORMATION SOURCES
Data were gathered from various industry sources. In addition to exchanges with industry participants, BCC Research reviewed newsletters, company literature and
annual reports, product literature, and numerous articles and journals. Information was also compiled from financial, trade and government sources.

Table Of Contents

Global Markets for Bottled Water Products
TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION 2

STUDY GOALS AND OBJECTIVES 2
REASONS FOR DOING THE STUDY 2
INTENDED AUDIENCE 2
SCOPE OF REPORT 3
METHODOLOGY 3
INFORMATION SOURCES 3
ANALYST'S CREDENTIALS 3
RELATED BCC RESEARCH REPORTS 4
BCC RESEARCH WEBSITE 4
DISCLAIMER 4

CHAPTER 2 EXECUTIVE SUMMARY 6

SUMMARY TABLE MARKET SIZE AND GROWTH FOR BOTTLED WATER, THROUGH
2018 ($ MILLIONS) 7
SUMMARY FIGURE MARKET SIZE AND GROWTH FOR BOTTLED WATER, 2000-2018
($ MILLIONS) 7

CHAPTER 3 OVERVIEW 10

PRODUCT CHARACTERISTICS 10
STILL WATER 10
SPARKLING WATER 11
ENHANCED WATER 11
Fitness Water 11
Flavored Water 11
TABLE 1 FITNESS AND FLAVORED WATER BRANDS AND THEIR MANUFACTURERS 12
Functional Water 12
TABLE 2 FUNCTIONAL WATER BRANDS AND THEIR MANUFACTURERS 13
OXYGENATED WATER 13
TABLE 3 OXYGENATED WATER BRANDS 14
CLUSTERED AND STRUCTURED WATER 14
BOTTLED WATER COST AND PRICE 14
TABLE 4 GLOBAL BOTTLED WATER PRICES ($) 14
TABLE 5 COST BREAKDOWN FOR 1.5 L BOTTLE ($, %) 18
FIGURE 1 COST BREAKDOWN FOR 1.5 L BOTTLE ($, %) 18
BOTTLED WATER MARKET DRIVERS 19
TABLE 6 REASONS FOR DRINKING BOTTLED WATER (%) 19
FIGURE 2 REASONS FOR DRINKING BOTTLED WATER (%) 20
BOTTLED WATER QUALITY 20
VALUE 21
GREEN PACKAGING 21
MARKET SIZE AND GROWTH FOR BOTTLED WATER, STILL VS. SPARKLING 22
TABLE 7 VOLUME GROWTH FOR STILL WATER COMPARED TO SPARKLING WATER,
BY TYPE, THROUGH 2018 (BILLION L) 23
FIGURE 3 VOLUME GROWTH FOR STILL WATER COMPARED TO SPARKLING WATER,
BY TYPE, 2000-2018 (BILLION L) 23

CHAPTER 4 BOTTLED WATER MARKET BY WORLD REGION 25

TABLE 8 GLOBAL CONVENTIONAL BOTTLED WATER MARKET CONSUMPTION BY
LEADING COUNTRIES, 2013 (L) 25
FIGURE 4 GLOBAL CONVENTIONAL BOTTLED WATER MARKET CONSUMPTION BY
LEADING COUNTRIES, 2013 (L) 25
TABLE 9 MARKET SIZE AND GROWTH FOR BOTTLED WATER, BY WORLD REGION,
THROUGH 2018 ($ MILLIONS) 27
FIGURE 5 MARKET SIZE AND GROWTH FOR BOTTLED WATER, BY WORLD REGION,
2000-2018 ($ MILLIONS) 28
NORTH AMERICA 28
NORTH AMERICAN MARKET SIZE AND GROWTH 28
TABLE 10 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN NORTH AMERICA,
THROUGH 2018 ($ MILLIONS) 29
FIGURE 6 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN NORTH AMERICA,
2000-2018 ($ MILLIONS) 29
CANADA 29
TABLE 11 DOMESTIC BOTTLED WATER BRANDS IN CANADA 30
TABLE 12 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN CANADA,
THROUGH 2018 ($ MILLIONS) 31
FIGURE 7 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN CANADA,
2000-2018 ($ MILLIONS) 31
MEXICO 32
TABLE 13 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN MEXICO,
THROUGH 2018 ($ MILLIONS) 33
FIGURE 8 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN MEXICO,
2000-2018 ($ MILLIONS) 33
U.S. 33
Spring Water 34
Purified Water 34
Mineral Water 34
Sparkling Bottled Water 34
Artesian Water/Artesian Well Water 34
Well Water 34
U.S. Bottled Water Consumption 35
TABLE 14 BEVERAGE CONSUMPTION IN THE U.S. 2001-2011 (GALLONS PER CAPITA) 35
Domestic Still Water 36
Single-serve PET 36
Bulk Retail 36
HOD 36
Vending 37
Domestic Sparkling 37
Imports 38
TABLE 15 U.S. SHARES BY PACK SIZE, EXCLUDING FLAVORED AND FUNCTIONAL
WATER, 2013 (MILLION GAL, %) 38
FIGURE 9 U.S. SHARES BY PACK SIZE, EXCLUDING FLAVORED AND FUNCTIONAL
WATER, 2013 (MILLION GAL, %) 39
U.S. Bottled Water Brands 39
TABLE 16 DOMESTIC BOTTLED WATER BRANDS IN THE U.S. 39
TABLE 17 THE U.S. BOTTLED STILL WATER MARKET SHARE, BY BRAND, 2013 (%) 42
FIGURE 10 THE U.S. BOTTLED STILL WATER MARKET SHARE, BY BRAND, 2013 (%) 42
TABLE 18 THE U.S. BOTTLED SPARKLING WATER MARKET SHARE, 2013 (%) 44
FIGURE 11 THE U.S. BOTTLED SPARKLING WATER MARKET SHARE, 2013 (%) 44
TABLE 19 U.S. BOTTLED WATER MARKET, EXCLUDING FLAVORED AND
FUNCTIONAL WATER, 2000-2013, VOLUME AND SALES REVENUES (MILLION
GALLONS/$ BILLIONS)
45
FIGURE 12 U.S. BOTTLED WATER MARKET, EXCLUDING FLAVORED AND
FUNCTIONAL WATER, 2000-2013, VOLUME AND SALES REVENUES (MILLION
GALLONS/$ BILLIONS)
45
TABLE 20 U.S. CONSUMPTION OF BOTTLED WATER, EXCLUDING FLAVORED AND
FUNCTIONAL WATER, 2002-2013 (GALLONS/%) 46
FIGURE 13 U.S. CONSUMPTION OF BOTTLED WATER, EXCLUDING FLAVORED AND
FUNCTIONAL WATER, 2002-2013 (GALLONS) 46
Market Drivers 46
TABLE 21 MARKET SIZE AND GROWTH FOR BOTTLED WATER TYPE IN THE U.S.,
THROUGH 2018 ($ MILLIONS) 47
FIGURE 14 MARKET SIZE AND GROWTH FOR BOTTLED WATER TYPE IN THE U.S.,
2000-2018 ($ MILLIONS) 47
EUROPE 48
TABLE 22 CONSUMPTION OF PACKAGED DRINKS IN THE EUROPEAN UNION, 2013
(LITERS/%) 48
FIGURE 15 CONSUMPTION OF PACKAGED DRINKS IN THE EUROPEAN UNION, 2013
(LITERS, %) 48
TABLE 23 EU CONSUMPTION BY COUNTRY, 2013 49
TABLE 24 CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN UNION, BY
CATEGORY (EXCLUDING FLAVORED AND FUNCTIONAL WATER), 2013 (LITER, %) 50
FIGURE 16 AVERAGE CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN
UNION, BY CATEGORY (EXCLUDING FLAVORED AND FUNCTIONAL WATER), 2013
(LITER, %)
50
TABLE 25 AVERAGE CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN UNION,
BY CARBONATION LEVEL (EXCLUDING FLAVORED AND FUNCTIONAL WATER), 2013
(LITER, %)
51
FIGURE 17 AVERAGE CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN
UNION, BY CARBONATION LEVEL (EXCLUDING FLAVORED AND FUNCTIONAL
WATER), 2013 (LITER, %)
51
EUROPEAN MARKET SIZE AND GROWTH 52
TABLE 26 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN EUROPE,
THROUGH 2018 ($ MILLIONS) 53
FIGURE 18 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN EUROPE,
2000-2018 ($ MILLIONS) 53
AUSTRIA 54
AZERBAIJAN 54
BELARUS 54
BELGIUM 55
BULGARIA 55
CROATIA 55
CZECH REPUBLIC 56
DENMARK 56
ESTONIA 57
FINLAND 57
FRANCE 58
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TABLE 27 DOMESTIC BOTTLED WATER IN FRANCE 58
GEORGIA 59
GERMANY 60
TABLE 28 DOMESTIC BOTTLED WATER IN GERMANY 60
GREECE 61
HUNGARY 61
IRELAND 62
ITALY 62
TABLE 29 DOMESTIC BOTTLED WATER BRANDS IN ITALY 62
LATVIA 65
LITHUANIA 66
MACEDONIA 66
NETHERLANDS 67
NORWAY 67
POLAND 67
PORTUGAL 68
ROMANIA 68
TABLE 30 DOMESTIC BOTTLED WATER BRANDS IN ROMANIA 69
RUSSIA 69
TABLE 31 DOMESTIC BOTTLED WATER BRANDS IN RUSSIA 70
SERBIA 70
SLOVAKIA 70
TABLE 32 DOMESTIC BOTTLED WATER BRANDS IN SLOVAKIA 71
SLOVENIA 71
SPAIN 72
TABLE 33 DOMESTIC BOTTLED WATER BRANDS IN SPAIN 72
SWITZERLAND 73
TABLE 34 DOMESTIC BOTTLED WATER BRANDS IN SWITZERLAND 73
U.K. 73
TABLE 35 DOMESTIC BOTTLED WATER BRANDS IN THE U.K. 74
UKRAINE 75
ASIA-PACIFIC 75
TABLE 36 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE ASIA-PACIFIC
REGION, THROUGH 2018 ($ MILLIONS) 76
FIGURE 19 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE ASIA-PACIFIC
REGION, 2000-2018 ($ MILLIONS) 76
AUSTRALIA 76
TABLE 37 DOMESTIC BOTLED WATER BRANDS IN AUSTRALIA 77
CHINA 77
TABLE 38 DOMESTIC BOTTLED WATER BRANDS IN CHINA 78
HONG KONG 78
INDONESIA 79
INDIA 79
TABLE 39 DOMESTIC BOTTLED WATER BRANDS IN INDIA 80
JAPAN 80
KAZAKHSTAN 81
MALAYSIA 81
NEW ZEALAND 81
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TABLE 40 DOMESTIC BOTTLED WATER BRANDS IN NEW ZEALAND 82
PAKISTAN 82
PHILIPPINES 83
SINGAPORE 83
SOUTH KOREA 84
TAIWAN 84
THAILAND 84
UZBEKISTAN 85
VIETNAM 85
LATIN AMERICA/CARIBBEAN 86
TABLE 41 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN LATIN AMERICA
AND THE CARIBBEAN, THROUGH 2018 ($ MILLIONS) 86
FIGURE 20 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN LATIN AMERICA
AND THE CARIBBEAN, 2000-2018 ($ MILLIONS) 87
ARGENTINA 87
TABLE 42 DOMESTIC BOTTLED WATER BRANDS IN ARGENTINA 88
BOLIVIA 88
BRAZIL 88
CHILE 89
TABLE 43 DOMESTIC BOTTLED WATER BRANDS IN CHILE 89
COLOMBIA 89
COSTA RICA 90
DOMINICAN REPUBLIC 91
ECUADOR 91
GUATEMALA 91
PERU 92
URUGUAY 92
VENEZUELA 92
MIDDLE EAST/AFRICA 93
TABLE 44 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE MIDDLE EAST
AND AFRICA, THROUGH 2018 ($ MILLIONS) 94
FIGURE 21 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE MIDDLE
EAST AND AFRICA, 2000-2018 ($ MILLIONS) 94
ALGERIA 94
CAMEROON 95
EGYPT 95
IRAN 96
ISRAEL 96
KENYA 96
MOROCCO 97
NIGERIA 97
SAUDI ARABIA 97
SOUTH AFRICA 98
TABLE 45 SOUTH AFRICAN BOTTLED WATER BRANDS 98
TUNISIA 98
TURKEY 99
UAE 99
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CHAPTER 5 INDUSTRY STRUCTURE 102

THE BIRTH OF THE BOTTLED WATER INDUSTRY 102
THE INTRODUCTION OF PURIFIED WATER 102
THE BIG FOUR 103
COMPETITIVE ENVIRONMENT 104
PRODUCT FORM 104
Water Source 104
PRODUCT CATEGORY 104
GENERIC COMPETITION 105
BUDGET COMPETITION 105
DISTRIBUTION CHANNELS 106
RETAIL CHANNELS 106
TABLE 46 WHERE CONSUMERS BUY BOTTLED WATER (%) 107
FIGURE 22 WHERE CONSUMERS BUY BOTTLED WATER (%) 107
SUPPLY CHAIN 107
PACKAGING 108
PRODUCT DEVELOPMENT, BRANDING, MARKETING 108
Product Differentiation 109
Marketing 109
Private Label 110
Sponsorship 110
DISTRIBUTION 110
CHALLENGES 111
ENVIRONMENTAL 111
Water Use 112
Packaging 112
"Healthy" Flavored Waters 113
COMPANY PROFILES 114
ACQUA MINERALE SAN BENEDETTO SPA 114
ALMA GROUP 115
AGUA CRYSTAL SA 115
AGUA PLANETA AZUL CXA 116
AL QASSIM HEALTH WATER 116
AQUAMIST WATER LTD. 117
AQUELLE 117
BIRSTONO MINERALINIAI VANDENYS IR KO UAB 118
BISCALDI LUIGI EXPORT-IMPORT 118
BISLERI INTERNATIONAL 118
BLING H2O 119
BOON RAWD BREWERY CO. LTD. 119
BRITVIC GROUP 120
BUTILIRASHTA KOMPANIYA GORNA BANYA OOD 121
CG ROXANE LLC 121
CARLSBERG GROUP 122
Ringnes AS 122
Ramlosa 122
CHITOS 123
CLEARLY CANADIAN BEVERAGE CORP. 123
COCA COLA CO. 124
Apollinaris 124
Coca-Cola Hellenic Bulgaria 124
Energy Brands/Glaceau 124
Dasani 125
Coca-Cola Embonor 126
Valser Mineralquellen AG 126
Deep River Rock 126
Ciel 126
Arwa 127
AdeS 127
Valpre 127
FEMSA Columbia 127
CORPORACION LINDLEY S.A. 128
CULLIGAN INTERNATIONAL CO. 128
CRYSTAL ROCK 129
DANONE GROUP 129
Aguas Font Vella y Lanjaron SA 130
Evian 130
Volvic 130
Badoit 131
Salus SA 131
Damavand Mineral Water Co. 131
McKesson Water Products Co. 132
DARIDA 132
DEVIN AD 132
DR.PEPPER SNAPPLE GROUP (DPS) 133
Deja Blue 133
Penafiel 134
ETHOS WATER 134
FandN FOODS (SINGAPORE) PTE LTD. 134
FABRICA DE BEBIDAS GASEOSAS SALVAVIDAS SA 135
FIJI WATER CO. 135
FLORIDA ICE AND FARM CO. (FIFCO) 135
GBO GRUPO EDSON QUEIROZ 136
GEROLSTEINER BRUNNEN GMBH and CO. 136
HANACKA KYSELKA SRO 137
HANGZHOU WAHAHA GROUP 137
HANSA BORG BRYGGERIER 138
HEALTHY WATER 138
HUTCHISON WHAMPOA LTD. (HWL) 139
IBRAHIM and FILS IFRI (IFRI CORP.) 139
IDS BORJOMI INTERNATIONAL 140
ICELANDIC WATER HOLDINGS 140
JAFORA-TABORI 141
JAMNICA 141
KARLOVARSKE MINERALNI VODY 141
KARLOVARSKA KORUNNI SRO 142
KOFOLA GROUP 142
LES EAUX MINERALES D'OULMES 143
MAGRONI DOO 143
MASAFI MINERAL WATER 144
MIGROS GENOSSENSCHAFT 144
MILOTUR S.A. 144
MOUNTAIN VALLEY SPRING WATER 145
NALECZOW ZDROJ SP. Z.O.O. 145
NAYA WATERS 146
NESTLE WATERS 146
Acqua Panna 147
Contrex 147
Perrier 147
San Pellegrino 147
Arrowhead Mountain Spring Water 148
Calistoga 148
Deer Park 148
Ozarka 149
Poland Spring 149
Zephyrhills Spring Water Co. 149
Nestle Pure Life 149
Montclair 150
Vittel 150
Resource 150
Nestle Waters Kekkuti 150
La Vie Joint Venture Co. 150
Societe des Eaux Minerales Vittor 151
Societe des Eaux Minerales Libanaises S.A.L. 151
Ice Mountain 151
NIAGARA BOTTLING LLC 151
NONGSHIM CO. LTD. 152
OLVI PLC 152
PENTA WATER CO. 153
PEPSICO INC. 153
Aquafina 153
Propel 154
PODRAVKA D.D. 154
RADENSKA 155
ROMAQUA GROUP BORSEC 155
ROYAL UNIBREW A/S 156
Egekilde 156
Cido Grupa (CIDO) 156
LES SOCIETES ANONYMES DES BRASSERIES DU CAMEROUN (SABC) 156
SABMILLER PLC 157
Keringet 157
Ambo 157
Rwenzori 157
Voltic 158
Other 158
SKINNY NUTRITIONAL CORP. 158
SOCIEDADE AGUA DO LUSO 158
SOCIETE DES STATIONS THERMALES ET DES EAUX MINERALES (SOSTEM) 159
SPADEL S.A. 159
SPRITZER GROUP 160
SUNNY DELIGHT BEVERAGES 160
SUNTORY HOLDINGS LTD. 161
Frucor Beverages Ltd. 161
SZENTKIRALYI ASVANYVIZ KFT 162
TAJ LTD. 162
TALKINGRAIN 163
TESALIA SPRINGS CO. 163
TOPO CHICO S.A. DE C.V. 163
UNICER-BEBIDAS SA 164
UNI-PRESIDENT ENTERPRISES CORP. 164
UNIX 165
VARSKA VESI 165
VOSS OF NORWAY ASA 166
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LIST OF TABLES

SUMMARY TABLE MARKET SIZE AND GROWTH FOR BOTTLED WATER, THROUGH
2018 ($ MILLIONS) 7
TABLE 1 FITNESS AND FLAVORED WATER BRANDS AND THEIR MANUFACTURERS 12
TABLE 2 FUNCTIONAL WATER BRANDS AND THEIR MANUFACTURERS 13
TABLE 3 OXYGENATED WATER BRANDS 14
TABLE 4 GLOBAL BOTTLED WATER PRICES ($) 14
TABLE 5 COST BREAKDOWN FOR 1.5 L BOTTLE ($, %) 18
TABLE 6 REASONS FOR DRINKING BOTTLED WATER (%) 19
TABLE 7 VOLUME GROWTH FOR STILL WATER COMPARED TO SPARKLING WATER,
BY TYPE, THROUGH 2018 (BILLION L) 23
TABLE 8 GLOBAL CONVENTIONAL BOTTLED WATER MARKET CONSUMPTION BY
LEADING COUNTRIES, 2013 (L) 25
TABLE 9 MARKET SIZE AND GROWTH FOR BOTTLED WATER, BY WORLD REGION,
THROUGH 2018 ($ MILLIONS) 27
TABLE 10 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN NORTH AMERICA,
THROUGH 2018 ($ MILLIONS) 29
TABLE 11 DOMESTIC BOTTLED WATER BRANDS IN CANADA 30
TABLE 12 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN CANADA, THROUGH
2018 ($ MILLIONS) 31
TABLE 13 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN MEXICO, THROUGH
2018 ($ MILLIONS) 33
TABLE 14 BEVERAGE CONSUMPTION IN THE U.S. 2001-2011 (GALLONS PER CAPITA) 35
TABLE 15 U.S. SHARES BY PACK SIZE, EXCLUDING FLAVORED AND FUNCTIONAL
WATER, 2013 (MILLION GAL, %) 38
TABLE 16 DOMESTIC BOTTLED WATER BRANDS IN THE U.S. 39
TABLE 17 THE U.S. BOTTLED STILL WATER MARKET SHARE, BY BRAND, 2013 (%) 42
TABLE 18 THE U.S. BOTTLED SPARKLING WATER MARKET SHARE, 2013 (%) 44
TABLE 19 U.S. BOTTLED WATER MARKET, EXCLUDING FLAVORED AND FUNCTIONAL
WATER, 2000-2013, VOLUME AND SALES REVENUES (MILLION GALLONS/$ BILLIONS) 45
TABLE 20 U.S. CONSUMPTION OF BOTTLED WATER, EXCLUDING FLAVORED AND
FUNCTIONAL WATER, 2002-2013 (GALLONS/%) 46
TABLE 21 MARKET SIZE AND GROWTH FOR BOTTLED WATER TYPE IN THE U.S.,
THROUGH 2018 ($ MILLIONS) 47
TABLE 22 CONSUMPTION OF PACKAGED DRINKS IN THE EUROPEAN UNION, 2013
(LITERS/%) 48
TABLE 23 EU CONSUMPTION BY COUNTRY, 2013 49
TABLE 24 CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN UNION, BY
CATEGORY (EXCLUDING FLAVORED AND FUNCTIONAL WATER), 2013 (LITER, %) 50
TABLE 25 AVERAGE CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN UNION,
BY CARBONATION LEVEL (EXCLUDING FLAVORED AND FUNCTIONAL WATER), 2013
(LITER, %)
51
TABLE 26 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN EUROPE, THROUGH
2018 ($ MILLIONS) 53
TABLE 27 DOMESTIC BOTTLED WATER IN FRANCE 58
TABLE 28 DOMESTIC BOTTLED WATER IN GERMANY 60
TABLE 29 DOMESTIC BOTTLED WATER BRANDS IN ITALY 62
TABLE 30 DOMESTIC BOTTLED WATER BRANDS IN ROMANIA 69
TABLE 31 DOMESTIC BOTTLED WATER BRANDS IN RUSSIA 70
TABLE 32 DOMESTIC BOTTLED WATER BRANDS IN SLOVAKIA 71
TABLE 33 DOMESTIC BOTTLED WATER BRANDS IN SPAIN 72
TABLE 34 DOMESTIC BOTTLED WATER BRANDS IN SWITZERLAND 73
TABLE 35 DOMESTIC BOTTLED WATER BRANDS IN THE U.K. 74
TABLE 36 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE ASIA-PACIFIC
REGION, THROUGH 2018 ($ MILLIONS) 76
TABLE 37 DOMESTIC BOTLED WATER BRANDS IN AUSTRALIA 77
TABLE 38 DOMESTIC BOTTLED WATER BRANDS IN CHINA 78
TABLE 39 DOMESTIC BOTTLED WATER BRANDS IN INDIA 80
TABLE 40 DOMESTIC BOTTLED WATER BRANDS IN NEW ZEALAND 82
TABLE 41 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN LATIN AMERICA AND
THE CARIBBEAN, THROUGH 2018 ($ MILLIONS) 86
TABLE 42 DOMESTIC BOTTLED WATER BRANDS IN ARGENTINA 88
TABLE 43 DOMESTIC BOTTLED WATER BRANDS IN CHILE 89
TABLE 44 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE MIDDLE EAST
AND AFRICA, THROUGH 2018 ($ MILLIONS) 94
TABLE 45 SOUTH AFRICAN BOTTLED WATER BRANDS 98
TABLE 46 WHERE CONSUMERS BUY BOTTLED WATER (%) 107


LIST OF FIGURES

SUMMARY FIGURE MARKET SIZE AND GROWTH FOR BOTTLED WATER, 2000-2018 ($
MILLIONS) 7
FIGURE 1 COST BREAKDOWN FOR 1.5 L BOTTLE ($, %) 18
FIGURE 2 REASONS FOR DRINKING BOTTLED WATER (%) 20
FIGURE 3 VOLUME GROWTH FOR STILL WATER COMPARED TO SPARKLING WATER,
BY TYPE, 2000-2018 (BILLION L) 23
FIGURE 4 GLOBAL CONVENTIONAL BOTTLED WATER MARKET CONSUMPTION BY
LEADING COUNTRIES, 2013 (L) 25
FIGURE 5 MARKET SIZE AND GROWTH FOR BOTTLED WATER, BY WORLD REGION,
2000-2018 ($ MILLIONS) 28
FIGURE 6 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN NORTH AMERICA,
2000-2018 ($ MILLIONS) 29
FIGURE 7 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN CANADA, 2000-2018
($ MILLIONS) 31
FIGURE 8 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN MEXICO, 2000-2018
($ MILLIONS) 33
FIGURE 9 U.S. SHARES BY PACK SIZE, EXCLUDING FLAVORED AND FUNCTIONAL
WATER, 2013 (MILLION GAL, %) 39
FIGURE 10 THE U.S. BOTTLED STILL WATER MARKET SHARE, BY BRAND, 2013 (%) 42
FIGURE 11 THE U.S. BOTTLED SPARKLING WATER MARKET SHARE, 2013 (%) 44
FIGURE 12 U.S. BOTTLED WATER MARKET, EXCLUDING FLAVORED AND FUNCTIONAL
WATER, 2000-2013, VOLUME AND SALES REVENUES (MILLION GALLONS/$ BILLIONS) 45
FIGURE 13 U.S. CONSUMPTION OF BOTTLED WATER, EXCLUDING FLAVORED AND
FUNCTIONAL WATER, 2002-2013 (GALLONS) 46
FIGURE 14 MARKET SIZE AND GROWTH FOR BOTTLED WATER TYPE IN THE U.S.,
2000-2018 ($ MILLIONS) 47
FIGURE 15 CONSUMPTION OF PACKAGED DRINKS IN THE EUROPEAN UNION, 2013
(LITERS, %) 48
FIGURE 16 AVERAGE CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN UNION,
BY CATEGORY (EXCLUDING FLAVORED AND FUNCTIONAL WATER), 2013 (LITER, %) 50
FIGURE 17 AVERAGE CONSUMPTION OF BOTTLED WATER IN THE EUROPEAN UNION,
BY CARBONATION LEVEL (EXCLUDING FLAVORED AND FUNCTIONAL WATER), 2013
(LITER, %)
51
FIGURE 18 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN EUROPE,
2000-2018 ($ MILLIONS) 53
FIGURE 19 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE ASIA-PACIFIC
REGION, 2000-2018 ($ MILLIONS) 76
FIGURE 20 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN LATIN AMERICA
AND THE CARIBBEAN, 2000-2018 ($ MILLIONS) 87
FIGURE 21 MARKET SIZE AND GROWTH FOR BOTTLED WATER IN THE MIDDLE EAST
AND AFRICA, 2000-2018 ($ MILLIONS) 94
FIGURE 22 WHERE CONSUMERS BUY BOTTLED WATER (%) 107

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