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Global Markets for Bottled Water Products

  • June 2014
  • -
  • BCC Research
  • -
  • 161 pages

Summary

Table of Contents

This BCC Research report provides an overview of the current and near-term global bottled water market. It aims to examine the market, forecast market trends, trace significant developments, and profile companies that are active in the sector. The report also focuses on the competitive environment, supply chain dynamics, branding, marketing and distribution models. Historical market values and growth rates are presented from 2000 through 2013, and market size and growth are analyzed from 2013 through 2018.

Use this report to:
- Learn about the various bottled water types and approved supply sources.
- Identify the current state of the market, existing product offerings innovations, and future needs of the market.
- Learn about the history of the industry, with discussion of the competitive environment, as well as supply chain dynamics, branding, marketing and distribution models.
- Receive profiles of major players that are active in this industry.

Highlights
- The global bottled water market is estimated to have reached more than $117 billion in 2013. During the next five years, the market is forecast to reach $195.4 billion, reflecting a compound annual growth rate (CAGR) of 10.7% for the five-year period 2013 to 2018.
- Conventional water without functional additives makes up the largest segment of the bottled water market. This segment was valued at about $101 billion in 2013 and is expected to reach $166.5 billion by 2018, a CAGR of 10.5% from 2013 to 2018.
- In 2013, the market value for flavored and functional water is estimated to have reached about $16.4 billion. The segment is expected to reach $28.8 billion in 2
018, a CAGR of 12% from 2013 to 2018.

INTRODUCTION

STUDY GOALS AND OBJECTIVES
The aim of this BCC Research report is to provide an overview of the current and near-term global bottled water market. The current state of the market, existing
product offerings innovations, and future needs of the market are discussed in this report. A market overview provides descriptions of the various bottled water types and
approved supply sources.

A detailed analysis of the bottled water industry structure has been conducted. The analysis includes a brief history of the industry, and a discussion of the competitive
environment, as well as supply chain dynamics, branding, marketing and distribution models. Company profiles of major players are also included.

Sales figures are broken down by five world regions: North America, Europe, the Asia-Pacific region, Latin America and the Caribbean, and the Middle East and Africa.
Market drivers for each region and selected countries are presented to illustrate important trends. The market is also discussed according to whether the product is still
or sparkling, and plain or flavored/functional.

Historical market values and growth rates are presented for the time frame from 2000 through 2013. Market size and growth are forecast for the five-year period from 2013
through 2018.

REASONS FOR DOING THE STUDY
Bottled water is a beverage industry phenomenon unlike any other. Since the 1970s when large-scale commercialization of the product began, the market has experienced
near-continuous and rapid growth across all world regions.

This BCC Research report aims to examine the market, forecast market trends, trace significant developments, and profile companies that are active in the sector. The
report contains information and conclusions that are unique, insightful, and have a forward-thinking knowledge of the subject that should be of interest to manufacturers,
suppliers, and government entities.

INTENDED AUDIENCE
This report is designed to be of value to a wide array of readers. Those expected to have the greatest interest are players already active in the bottled water industry. The
study will also be of value to food and beverage companies wishing to enter the market.

Venture investors, entrepreneurs and entrepreneurial companies interested in entering or expanding into the sector will find the study useful. Other public and private sector interest groups, market analysts and general readers wishing to gain broader knowledge of the dynamics of the bottled water industry are also expected to find the
report worthwhile.

SCOPE OF REPORT
The scope of this report is focused on the global bottled water market. Sales revenues are broken down by several different parameters, including world region, whether the
product is natural or flavored/functionalized, and if the water is still or sparkling. For North America, the market is also broken down by country and packaging format. The
breakdown of the U.S. market includes an analysis by bottled water brand. For other world regions, individual countries with the largest markets are discussed in
terms of market drivers and major players. Where known, percentage shares by producer are provided.

METHODOLOGY
Both primary and secondary research methodologies were used in preparing this report. Research for this technical/marketing report began with an analysis of available
technical and business literature related to bottled water. Conversations with industry experts and company representatives provide the backbone for the analysis.
Bottled water sales revenues are based on anticipated consumption levels and the introduction of new products. Forecast gross domestic product (GDP) growth rates for
major markets have also been taken into consideration. Market values and forecasts are given in constant U.S. dollars.

INFORMATION SOURCES
Data were gathered from various industry sources. In addition to exchanges with industry participants, BCC Research reviewed newsletters, company literature and
annual reports, product literature, and numerous articles and journals. Information was also compiled from financial, trade and government sources.

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