After a positive year in 2015, El Corte Inglés is certain to remain faithful to its current business strategy and further invest to differentiate itself from competitors through the superior levels of customer service provided, as well as investment in product quality and warranties. With the main Portuguese cities increasing their tourism levels, El Corte Inglés is also predicted to focus on the hiring of polyglot employees capable of easily communicating with the increasing number of tourists...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
El Corte InglÃªs - Grandes Armazens SA in Retailing (Portugal) EL CORTE INGLÃS - GRANDES ARMAZÃNS SA IN RETAILING (PORTUGAL) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Summary El Corte Ingles - Grandes Armazens SA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 El Corte Ingles - Grandes Armazens SA: Private Label Portfolio Competitive Positioning Summary 3 El Corte Ingles - Grandes Armazens SA: Competitive Position 2016