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Failures in Functional Foods and Beverages

  • June 2014
  • -
  • New Nutrition Business
  • -
  • 117 pages

Summary

Table of Contents

12 reasons brands fail and 10 rules for success

The smartest people know that studying the failures of others teaches us how to succeed. Examining the most common mistakes that companies make enables you to avoid them – and increases your chances of success.
This is the 3rd edition of our massively popular and unique Failures report. A fully-updated analysis, featuring 10 completely new case studies, it incorporates the latest thinking about what causes failure and what cultivates success.

This 117 page report analyses 22 detailed case studies of brands that failed or “stumbled”, and sets out clearly:

• The 12 most common causes of failure
• The 10 Golden Rules for Success

Companies big or small can learn and apply the lessons of failures of the last 17 years.
At New Nutrition Business we are the worldwide experts in understanding the causes of success and failure in functional foods and beverages. No one has done as much research or created as many case studies on this subject.

Categories we cover in this report:

• Dairy
• Beverages
• Snacks
• Breakfast cereals
• Vegetables

Health benefit platforms covered by the case studies:

• Heart health
• Bone health
• Digestive health
• Immunity
• Joint health
• Beauty
• Energy
• Weight management

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