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Kids Nutrition Report: Winter 2014

  • February 2014
  • -
  • The Centre for Food & Health Studies
  • -
  • 38 pages

Kids Nutrition Report, published four times a year, is a unique source of analysis and insight into the global kids nutrition business. Case studies and editorials illustrate drivers, challenges, and developments in the kids’ nutrition marketplace.
In this issue we look at how a UK regulator seems to be making a mockery of Europe’s demanding health claims law, rejecting marketing wording that had been based carefully on EFSA-approved claims.

And we present five detailed case studies, exploring:

• creative, fun twists on dairy
• making tea kid-friendly, and
• targeting the mass-market with a fruit juice offering brain benefits.

Table Of Contents

Kids Nutrition Report: Winter 2014
LEAD STORY Regulator makes a mockery of health claims law, sets itself up as expert
SUCCESS FACTORS Communication, indulgence and naturalness key to kids success
EDITORIAL Five ways to get it right
Case Studies
DAIRY: Frumoo: mooving beyond the smoothie and the milkshake
START UP: Creative thinking, social media and blind faith pay off for cereal milk
START UP: Entrepreneur Dad fills gap in kids' beverage market
BEVERAGE: Little Me Tea wants to create a new norm in kids' beverages
BEVERAGE “Brainy” fruit drink a smart debut
Nutrition News
Poor breakfast in youth linked to metabolic syndrome in adulthood
It's not the fast food, it's the other food
Low vitamin D in pregnancy may increase risk of severe preeclampsia
Vitamin B12 linked with fetal growth and programming for chronic disease
Parents don't see food-mental performance link
Med diet could cut pregnancy diabetes risk
Sweet drinks linked with later weight gain
Teens over-salted

COMPANIES AND BRANDS IN THIS REPORT

Albertsons
Arla Baby and Me Organic
Arla Gulp
Arla Wing-Co
Betty Crocker Fruit Gushers
BevNet
Big Time Tea
Buddy Fruits
Campbell Soup Co
Cow and Gate
Cow Wow
Dairy Crest Frijj
Danone
Danone Actimel
Dean Foods
Del Monte Fruit Burst
EarthFare
Ella's Kitchen
Emmi
Facebook
First Milk
FrieslandCampina Yazoo
FruMoo
Groupe MOM
Hain Celestial
Happy Family
Health Focus International
Hero Baby
Hero Baby Mediterranea Cocina
Hero Baby Nanos
Hersheys
Innocent
Kellogg
KFC
Kroger
Lake District Dairy Company
Little Me Tea
Materne GoGo squeeZ
Materne Pom Potes
Moo Mixers
Nestle Nesquik
Nutricia
Plum Baby
Sainsbury's
Sprouts
Starbucks
Tesco
TruMoo
Up and Go
Volac Upbeat
Walgreens
Whole Foods Market
Yoplait Yop

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