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US demand to rise 5.3% annually through 2018

US demand for wood protection coatings and preservatives is expected to expand 5.3 percent per year to $5.1 billion in 2018. Growth in this industry is primarily driven by trends in key wood protection product applications such as furniture, decking, and siding. Because many of these applications are closely tied to construction activity levels, rebounds in both new and improvement and repair construction spending will propel sales of wood coatings and preservatives. The ongoing adoption of higher priced versions -- e.g., combined paint and primer or stain and sealer coating products -- will also boost value gains. Even faster growth for wood protection products will be restrained by pressures on the market base of wood products. For instance, wood faces competition from alternative materials, such as woodplastic composites and plastics, which are often more durable and require less maintenance. Additionally, newer types of wood protection products last longer and are effective with fewer coats or less initial treatment, further restraining volume gains.

Coatings to remain dominant over preservatives

Coatings (e.g., stains, paints, sealers, primers) account for the majority of wood protection product demand, with stains and paints holding the two largest shares. Re-coatings for maintenance projects account for the larger share of the market than do coatings used on new products. Maintenance uses helped support sales of coatings during the recession and slow recovery between 2008 and 2013, even as demand for new coatings fell over that period. Through 2018, improvements in new construction and consumer spending trends will boost increases in demand for wood protection coatings, particularly for new uses. Preservatives, which are applied to lumber by wood treatment companies, account for the smaller portion of wood protection demand. Although alkaline copper quaternary (ACQ) was initially the most popular substitute for chromate copper arsenate (CCA) in residential end uses, copper azole’s share of demand grew to account for the largest share of preservative sales by 2013. Sales were fueled in particular by the availability of micronized formulations, which are less corrosive than conventional versions.

Windows & doors, cabinets to lead gains by application

Among applications, paint is the dominant wood protection product used on siding and windows and doors, but stains and sealers are more widely utilized on decks, cabinets, furniture, and flooring. Additionally, outdoor applications are more likely to use pressure treated or otherwise preserved wood. In 2013, furniture, decking, and siding were the three largest applications in value terms. However, the smaller windows and doors and cabinets applications will achieve faster growth through 2018.

Manufacturing to be fastest growing market

Residential end uses make up the largest market for wood protection products, driven primarily by maintenance demand for items such as decks, siding, and fences. Manufacturer applied coatings and preservatives also account for a significant share of demand, with nonresidential and nonbuilding uses holding much smaller shares. The manufacturing market will grow the fastest through 2018, boosted by the recovery in construction activity and consumer spending.

Study coverage

Wood Protection Coatings & Preservatives presents historical demand data for 2003, 2008 and 2013, plus forecasts for 2018 and 2023 by product, application and market. The study also considers market environment factors, evaluates company market share and profiles 27 US industry players.

Table Of Contents

US Wood Protection Coatings and Preservatives Market, Freedonia
TABLE OF CONTENTS

INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Macroeconomic Environment 5
Demographic Trends 9
Consumer Income and Spending 13
Construction Trends 16
Construction Expenditures 17
Construction Stock 19
Building Construction 20
Residential Building Construction 22
Housing Outlook 24
Housing Stock 29
Improvement and Repair 33
Nonresidential Building Construction 34
Institutional 37
Office and Commercial 37
Industrial 38
Transportation and Other 38
Improvement and Repair 38
Nonbuilding Construction 40
Manufacturing Outlook 41
Historical Market Trends 45
Pricing Trends 48
Regulatory and Environmental Issues 52
Volatile Organic Emissions 52
Chromated Copper Arsenate 55
Timber Harvesting and Other Environmental Issues 56
Solid Waste Recycling 57
International Activity and Foreign Trade 58
(continued on next page)

III. WOOD INDUSTRY OVERVIEW 61

General 61
Lumber 62
Wood Product Trends 65
Wood Treatment Trends 67
Competitive Materials 69
Plastics 70
Other Materials 72

IV. PRODUCTS 74

General 74
Coatings 76
Demand by Formulation 78
Demand by Application and End Use 80
Demand by Type 84
Stains 87
Paints 90
Sealers 92
Primers 95
Other Wood Coatings 97
Preservatives 100
Demand by Application 105
Demand by Type 108
Metallic Compounds 110
Copper Azole 113
Alkaline Copper Quaternary 115
Chromated Copper Arsenate 117
Other Metallic Compounds 119
Nonmetallic Compounds 122
Creosote 124
Pentachlorophenol 127
Other Nonmetallic Compounds 129
(continued on next page)

V. APPLICATIONS 133

General 133
New Demand 135
Maintenance Demand 138
Furniture 141
Industry Outlook 142
Wood Protection Coatings and Preservatives Demand 144
Decking 149
Industry Outlook 149
Wood Protection Coatings and Preservatives Demand 152
Residential 157
Nonresidential 158
Nonbuilding 160
Manufacturer-Applied 162
Siding 165
Industry Outlook 166
Wood Protection Coatings and Preservatives Demand 169
Residential 173
Nonresidential 177
Manufacturer-Applied 179
Fencing 182
Industry Outlook 183
Wood Protection Coatings and Preservatives Demand 185
Windows and Doors 188
Industry Outlook 189
Wood Protection Coatings Demand 192
Cabinets 194
Industry Outlook 195
Wood Protection Coatings Demand 197
Flooring 199
Industry Outlook 200
Wood Protection Coatings Demand 203
Other Applications 206
Railway Products 209
Utility Poles 209
Roofing 210
Landscaping Products 211
All Other Applications 212

VI. MARKETS 213

General 213
Building Construction 215
Residential Construction 217
Nonresidential Construction 219
Nonbuilding Construction 221
Manufacturer-Applied Markets 223

VII. INDUSTRY STRUCTURE 226

General 226
Market Share 228
Coatings 229
Preservatives 233
Competitive Strategies 235
Mergers and Acquisitions 239
Cooperative Agreements 243
Distribution 245
Marketing 247
Research and Development 249
Company Profiles 250
Akzo Nobel NV 251
Arch Chemicals, see Lonza Group
Arkema SA 254
Ashland Incorporated 256
Axalta Coating Systems LLC 258
BASF SE 259
Becker Acroma Industrial Wood Coatings, see Sherwin-
Williams
Behr Process, see Masco
Benjamin Moore and, see Berkshire Hathaway
Berkshire Hathaway Incorporated 262
Cabot, see Valspar
California Products Corporation 266
Chemical Coatings, see RPM International
Color Wheel Paint Manufacturing, see Sherwin-Williams
Comex Group, see Sherwin-Williams
Complementary Coatings, see Berkshire Hathaway
Consorcio Comex SA de CV 269
Deft, see PPG Industries
Diamond Vogel Paints 270
Dow Chemical Company 273
Dr. Wolman, see BASF
Duckback Products, see Sherwin-Williams
Dutch Boy Group, see Sherwin-Williams
Frazee Industries, see Sherwin-Williams
Fuhr Industrial, see RPM International
Gemini Coatings Incorporated 276
Guardian Protection Products, see RPM International
Hempel A/S 278
Industria Chimica Adriatica SpA 279
IVM Group 281
Kelly-Moore Paint Company Incorporated 282
KMG Chemicals Incorporated 284
Kop-Coat, see RPM International
Koppers Holdings Incorporated 286
Kwal Paint, see Sherwin-Williams
Lonza Group Limited 288
Lubrizol, see Berkshire Hathaway
Masco Corporation 290
Masterchem Industries, see Masco
Minwax, see Sherwin-Williams
Modern Masters, see RPM International
Mohawk Finishing Products, see RPM International
Old Masters, see Diamond Vogel Paints
Osmose Holdings Incorporated 294
Parker Paint Manufacturing, see Sherwin-Williams
PPG Industries Incorporated 296
Pratt and Lambert Paints, see Sherwin-Williams
Progress Brands, see California Products
Rio Tinto Group 301
Rockwood Holdings Incorporated 303
Royal DSM NV 305
RPM International Incorporated 307
Rust-Oleum, see RPM International
Sartomer USA, see Arkema
Sayerlack, see Sherwin-Williams
Sherwin-Williams Company 313
Stella-Jones Incorporated 322
Synta, see RPM International
Thompson's, see Sherwin-Williams
Tremco, see RPM International
Valspar Corporation 323
Viance, see Dow Chemical and Rockwood Holdings
Vogel Industrial Wood Coatings, see Diamond Vogel
Paints
Westfield Coatings, see RPM International
XIM Products, see RPM International
Zinsser, see RPM International
Other Companies Mentioned in Study 327


LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population and Households 13
3 Personal Consumption Expenditures 16
4 Construction Expenditures 18
5 Construction Stock 20
6 Building Construction Expenditures 22
7 Residential Building Construction Expenditures 24
8 New Housing Indicators 29
9 Housing Stock by Type 32
10 Residential Improvement and Repair Expenditures 34
11 Nonresidential Building Construction Expenditures 37
12 Nonresidential Building Improvement and Repair Expenditures 39
13 Nonbuilding Construction Expenditures 41
14 Manufacturers' Shipments 45
15 Wood Protection Coatings and Preservatives Market, 2003-2013 47
16 Wood Protection Coatings and Preservatives Pricing 51
SECTION III -- WOOD INDUSTRY OVERVIEW
1 Lumber Supply and Demand 65
2 Wood Product Shipments 67
3 Wood Preservation Revenues 69
SECTION IV -- PRODUCTS
1 Wood Protection Coatings and Preservatives Demand 75
2 Wood Coatings Demand 77
3 Wood Coatings Demand by Formulation 80
4 Wood Coatings Demand by Application and End Use 83
5 Wood Coatings Demand by Type 86
6 Wood Stain Demand by Application and End Use 89
7 Wood Paint Demand by Application and End Use 92
8 Wood Sealer Demand by Application and End Use 95
9 Wood Primer Demand by Application and End Use 97
10 Other Wood Coatings Demand by Application and End Use 99
11 Wood Preservatives Demand by Formulation 104
12 Wood Preservatives Demand by Application 107
13 Wood Preservatives Demand by Type 109
14 Metallic Compound Demand by Type and Application 112
15 Copper Azole Demand by Application 115
16 Alkaline Copper Quaternary Demand by Application 117
17 Chromated Copper Arsenate Demand by Application 119
18 Other Metallic Compound Demand by Type and Application 122
19 Nonmetallic Compound Demand by Type and Application 124
20 Creosote Demand by Application 127
21 Pentachlorophenol Demand 129
22 Other Nonmetallic Compound Demand 132
SECTION V -- APPLICATIONS
1 Wood Protection Coatings and Preservatives Demand
by Application and End Use 134
2 New Applications for Wood Protection
Coatings and Preservatives 137
3 Maintenance Applications for Wood Protection
Coatings and Preservatives 140
4 Furniture Shipments 144
5 Furniture Applications for Wood Protection
Coatings and Preservatives by Product and Market 148
6 Decking Demand by Material 152
7 Decking Applications for Wood Protection
Coatings and Preservatives by Product and Market 156
8 Residential Decking Applications
for Wood Protection Coatings 158
9 Nonresidential Decking Applications
for Wood Protection Coatings 160
10 Nonbuilding Decking Applications
for Wood Protection Coatings 162
11 Manufacturer-Applied Decking Applications
for Wood Protection Preservatives 165
12 Siding Demand by Material 169
13 Siding Applications for Wood Protection
Coatings and Preservatives 173
14 Residential Siding Applications for Wood Protection Coatings 176
15 Nonresidential Siding Applications
for Wood Protection Coatings 179
16 Manufacturer-Applied Siding Applications
for Wood Protection Coatings and Preservatives 182
17 Fencing Supply and Demand 185
18 Fencing Applications for Wood Protection
Coatings and Preservatives 188
19 Window and Door Supply and Demand 191
20 Window and Door Applications for Wood Protection Coatings 194
21 Cabinet Shipments and Materials 196
22 Cabinet Applications for Wood Protection Coatings 199
23 Hard Surface Flooring Shipments by Material 203
24 Flooring Applications for Wood Protection Coatings 206
25 Other Applications for Wood Protection
Coatings and Preservatives 208
SECTION VI -- MARKETS
1 Wood Protection Coatings and Preservatives Demand by Market 214
2 Building Construction Market for Wood Protection Coatings
and Preservatives by Application, End Use, and Sector 217
3 Residential Building Construction Market for Wood Protection
Coatings and Preservatives by End Use 219
4 Nonresidential Building Construction Market for Wood
Protection Coatings and Preservatives by End Use 221
5 Nonbuilding Construction Market for Wood Protection
Coatings and Preservatives by Application and End Use 223
6 Manufacturer-Applied Market for Wood Protection
Coatings and Preservatives by Application 225
SECTION VII -- INDUSTRY STRUCTURE
1 US Wood Coatings and Preservatives Sales by Company, 2013 227
2 Selected Acquisitions and Divestitures 242
3 Selected Cooperative Agreements 245


LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2013 33
2 Wood Protection Coatings and Preservatives Market, 2004-2013 48
SECTION IV -- PRODUCTS
1 Wood Coatings Demand by Application, 2013 84
2 Wood Coatings Demand by Type, 2013 87
3 Wood Preservatives Demand by Formulation, 2003-2023 104
4 Wood Preservatives Demand by Technology, 2013 105
5 Wood Preservatives Demand by Application, 2013 108
6 Wood Preservatives Demand by Type, 2003-2023 110
7 Metallic Compound Demand by Type, 2003-2023 113
SECTION V -- APPLICATIONS
1 Wood Protection Coatings and Preservatives Demand
by Application, 2013 135
2 New Demand for Wood Protection
Coatings and Preservatives, 2013 138
3 Maintenance Demand for Wood Protection
Coatings and Preservatives, 2013 141
SECTION VI -- MARKETS
1 Wood Protection Coatings and Preservatives Demand
by Market, 2013 215
SECTION VII -- INDUSTRY STRUCTURE
1 US Wood Coatings and Preservatives Market Share, 2013 229
2 US Wood Coatings Market Share, 2013 230
3 US Wood Preservatives Market Share, 2013 234
4 Wood Protection Coatings Sales by Distribution Outlet, 2013 247

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