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Global Digital Economy - E-Commerce and M-Commerce Key Trends and Statistics

  • April 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 33 pages

Based on the growth of internet and mobile users alone, it is hardly any wonder that e-commerce and m-commerce are thriving. Despite the economic downturn, online spending is proving resilient and even buoyant in most markets. The Asia Pacific region, in particular, is considered a key area for future growth. New communication and software developments are making it increasingly possible for retailers to offer a seamless shopping experience using all the available shopping channels mobile devices, computers, bricks-and-mortar, television, radio, direct mail, catalogues, and so on.

In our existing climate of digital interaction, the concept of a Sharing Economy' is gaining momentum. New developments are following in the footsteps of those entrepreneurs who created sites where people share their houses and car spaces. We are now increasingly seeing sites aimed at people who need people for odd jobs, at short notice. Uber was perhaps the first on the scene here. It is still operating in a narrow market (taxies), but other companies are entering the much broader job market.

Mobile shopping is one of the hottest topics, and the m-commerce market is growing at a staggering rate. While this boom will of course taper off eventually, m-commerce will remain one of the leading growth areas for some years, driven by the younger generation and its mobile-centric lifestyle. With consumers relying more and more on their smartphones when shopping online, m-commerce will continue to grow faster than overall e-commerce, therefore accounting for an ever-increasing portion of the e-commerce market.

The enormous success of m-commerce is linked to apps, which are becoming more and more popular. Apps are convenient, safe, quick, and simple to use. In the global m-commerce market, shoppers are already using apps in preference to browsers. Increasingly, commercial models will be linked to these apps which will lead to further spectacular growth in m-commerce. BuddeComm sees the development of m-wallet apps, in particular, as a major breakthrough for the m-payment sector.

The digital economy has brought about huge changes in the publishing industry from digital printing presses, to indie authorship, to e-books. One of the downfalls is that self-publishing has become too easy, so that the market is flooded with low quality, poorly edited books. This has given self-published e-books a bad press. The dilemma is a thorny one, with many different interests at war. In the end, the consumer must be the one to rebalance the market.

In early 2015, the press was filled with reports that the physical book market had made a comeback and that e-books had had their day. But according to statistical data, while sales of print books rose slightly in 2014, e-book sales rose even more, further increasing their share of the overall book market.

This BuddeComm Intelligence Report provides industry insights, statistics and information on the e-commerce and m-commerce sectors. The report includes selected information on the leading trends in this sector, supported by examples where available.

Key developments:
Blockchain and Smart Contracts are developments emerging from the BitCoin platform.
Online banking continues to grow in popularity with North American users the most prolific.
E-commerce is booming in China, especially m-commerce, with Alibaba group firmly in the lead.
Although Foursquare continues to grow in revenues and users based on statements by company officials, total traffic across the company's US site has been declining, according to comScore.
In September 2014, Apple launched its m-payment system based on NFC and Samsung launched Samsung Pay in 2015.
Apple app store and Google Play are the two largest app stores in the world, with a growing Asian user base particularly from Japan, South Korea and China.
The global indoor Location Based Service (LBS) market is rocketing.
In the UK, the internet as a source of news has overtaken printed newspapers, and more and more people are receiving news on their mobile phones.
In 2015 eBay and PayPal announced they would split and become separate companies.

Companies mentioned:
Amazon, eBay, PayPal, Google, Facebook, Bitcoin, Foursquare, Samsung Pay, AirBB, Uber, Walmart, Samsung, Apple, Kobo, Barnes & Noble, Visa, Sony, Baidu, Alibaba.

Table Of Contents

Global Digital Economy - E-Commerce and M-Commerce Key Trends and Statistics
1. Synopsis
2. Global e-commerce market
2.1 Underlying trends
2.2 The digital commerce evolution
3. Market leaders
4. E-payments
5. Building on the Bitcoin platform
5.1 Bitcoin
5.2 Blockchain and smart contracts
6. Key e-commerce trends
6.1 Omni-channel retailing
6.2 Carrier billing for emerging markets
6.3 Content Delivery Networks (CDNs)
6.4 Cloud computing and e-commerce
6.5 Security concerns
7. Global e-commerce market statistics
7.1 Case study - China
7.1.1 Alibaba
7.1.2 JD.com
7.1.3 China Unicom
7.1.4 Government e-commerce projects
8. Global m-commerce market
8.1 Market analysis
8.2 M-payments
8.2.1 NFC and M-Wallets
8.2.2 Samsung Pay launch in 2015
8.2.3 Cloud-based mobile NFC payments
8.2.4 Mobile payments apps
8.3 Key m-commerce trends
8.3.1 Mobile auctions
8.3.2 Mobile location shopping and marketing
8.3.3 Mobile vouchers, coupons and loyalty cards
8.3.4 Indoor Location Based Service
8.4 Global m-commerce market statistics
9. Internet banking (E-banking and m-banking)
9.1 The changing face of e-banking
9.1.1 Banks under e-pressure
9.2 M-banking
9.2.1 Mobile ID for Mobile banking
9.2.2 Mobile money transfer services
9.2.3 The effect of m-banking on brick-and-mortar branches
9.3 Mobile advertising
10. Related reports
Table 1 Top 10 web properties worldwide 2016
Table 2 Global e-commerce spending 2011 2016; 2019
Table 3 Global top 10 countries online spending market share - 2015
Table 4 China - Online shopping users and utilisation rate 2009 2014
Table 5 China - brand penetration of online shopping platforms 2014
Table 6 China - proportion of businesses engaged in e-commerce by industry 2014
Table 7 Chian - proportion of businesses engaged in e-procurement by industry 2014
Table 8 Alibaba financial data 2011 2015
Table 9 Alibaba revenue breakdown 2011 - 2015
Table 10 Alibaba GMV: Taobao, Tmall, Total, Mobile 2013 - 2015
Table 11 Alibaba Annual active buyers and Mobile MAU 2014 - 2015
Table 12 JD.com financial data 2012 - 2015
Table 13 JD.com Gross Merchandise Volume (GMV) 2011 - 2015
Table 14 JD.com Active customer accounts 2012 - 2015
Table 15 JD.com Fulfilled orders 2012 - 2015
Table 16 Global - mobile entertainment revenues 2011 - 2017
Table 17 Global m-commerce sales 2012 - 2018
Table 18 Global m-commerce sales by region 2013; 2017
Table 19 US m-commerce sales 2011 - 2017
Table 20 Global app store revenue 2011 - 2016
Chart 1 Global m-commerce growth (projected) 2013 - 2018
Chart 2 M-commerce regional sales 2013; 2017
Exhibit 1 Digital economy key developments
Exhibit 2 Popular online activities
Exhibit 3 A different approach to employment
Exhibit 4 Examples of popular online retail websites around the world
Exhibit 5 Walmart versus Amazon
Exhibit 6 The rise of PayPal
Exhibit 7 M-commerce in Japan

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