1. Market Research
  2. > Consumer Electronics
  3. > Portable Devices
  4. > Mobile Phone Market Trends

The Prospects for a fourth smartphone OS: matching industry intent with market demand

  • June 2014
  • 17 pages
  • Analysys Mason
Report ID: 2183035


Table of Contents

Search Inside

Some handset manufacturers have been exploring alternative mobile operating systems (OSs) to reduce their reliance on Google’s Android. However, creating a new mobile OS is complex and risky. This report aims to set some realistic expectations on the potential for a fourth major mobile OS such as Firefox OS, Tizen, Ubuntu Touch and Sailfish OS.

About this report
-This report assesses the potential impact of a fourth major operating system (OS) in the smartphone market, after Android, iOS and Windows Phone. It is structured as follows.
-Market demand analysis: identifies areas of growth in the smartphone market where a new OS may emerge and the corresponding strategic relevance to vendors.
-Fourth smartphone OS profiles: SWOT analysis and ratings of Firefox OS, Sailfish OS, Tizen and Ubuntu Touch.
-Market outlook: 5-year worldwide scenario-based forecasts by OS, market drivers and inhibitors, and potential market disruptors.
Figure 1: Topics and companies covered in this report [Source: Analysys Mason, 2014]

Who needs to read this report:
-Strategy executives, and directors and managers within mobile operators who are managing the device portfolio and the development of potential operator-branded device strategies.
-Device manufacturers involved in the development and integration of platforms and devices in the consumer electronics space that are looking for an alternative OS.
-Executives within the content creator, developer and publisher industries who want to evaluate new app distribution channels and partnerships.

Key questions answered in this report:
-Is there market demand for a fourth mobile OS and what relevance does it have to operators and vendors?
-Which of the new mobile OSs are most likely to succeed and what impact could they have on operators, vendors and content providers?
-What will be the impact of potential market disruptors such as new device categories (wearables, for example), sub-USD25 entry-level smartphones, and the HTML5 developer ecosystem?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Smartphones: worldwide trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • April 2017
  • by Analysys Mason

"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021." This report analyses the smartphone market and describes ...

Sub-Saharan Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Mobile services will account for 86.2% of the telecoms service revenue in Sub-Saharan Africa in 2021." This report provides: - an interim update of our 5-year forecast (previously published in Octobe ...

Consumer smartphone analytics 2016: applications and services

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"Operators should design mobile plans that encourage user engagement and data generation." A deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.