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The Prospects for a fourth smartphone OS: matching industry intent with market demand

  • June 2014
  • -
  • Analysys Mason
  • -
  • 17 pages

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Some handset manufacturers have been exploring alternative mobile operating systems (OSs) to reduce their reliance on Google’s Android. However, creating a new mobile OS is complex and risky. This report aims to set some realistic expectations on the potential for a fourth major mobile OS such as Firefox OS, Tizen, Ubuntu Touch and Sailfish OS.

About this report
-This report assesses the potential impact of a fourth major operating system (OS) in the smartphone market, after Android, iOS and Windows Phone. It is structured as follows.
-Market demand analysis: identifies areas of growth in the smartphone market where a new OS may emerge and the corresponding strategic relevance to vendors.
-Fourth smartphone OS profiles: SWOT analysis and ratings of Firefox OS, Sailfish OS, Tizen and Ubuntu Touch.
-Market outlook: 5-year worldwide scenario-based forecasts by OS, market drivers and inhibitors, and potential market disruptors.
Figure 1: Topics and companies covered in this report [Source: Analysys Mason, 2014]

Who needs to read this report:
-Strategy executives, and directors and managers within mobile operators who are managing the device portfolio and the development of potential operator-branded device strategies.
-Device manufacturers involved in the development and integration of platforms and devices in the consumer electronics space that are looking for an alternative OS.
-Executives within the content creator, developer and publisher industries who want to evaluate new app distribution channels and partnerships.

Key questions answered in this report:
-Is there market demand for a fourth mobile OS and what relevance does it have to operators and vendors?
-Which of the new mobile OSs are most likely to succeed and what impact could they have on operators, vendors and content providers?
-What will be the impact of potential market disruptors such as new device categories (wearables, for example), sub-USD25 entry-level smartphones, and the HTML5 developer ecosystem?

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