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Location-based Search and Advertising Market in the US 2016-2020

  • January 2016
  • -
  • Infiniti Research Limited
  • -
  • 50 pages

About Location-based Search and Advertising

Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location. People use their mobile devices to search for local events in their vicinity related to dining, movies, travel, children, or home decor. Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

Technavio’s analysts forecast the location-based search and advertising market in the US to grow at a CAGR of 38.59% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:
- Location-based search and advertising applications such as search, display, and messaging
- Push and pull advertising methods
- Individual users, enterprise consumers, analytics solutions providers, and government organizations worldwide

Technavio's report, Location-based Search and Advertising Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendorsoperating in this market.

Key vendors
- Foursquare
- xAD
- Groupon
- Scanbuy
- Shopkick


Other prominent vendors
- Yoose
- Verve
- Thumbvista
- Ping Mobile
- Qualcomm Izat
- Thinknear
- Polaris Wireless
- Waze (Google)
- bfonics
- Gimbal
- Social Retail

Market driver
- Increased use of effective marketing techniques
- For a full, detailed list, view our report

Market challenge
- Inaccuracy in search and advertising results
- For a full, detailed list, view our report

Market trend
- Integration of location-based search with social networking websites
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Table Of Contents

Location-based Search and Advertising Market in the US 2016-2020
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by application
- Market size and forecast
PART 07: Market segmentation by technology
- Market size and forecast
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
- Competitive scenario
- Market providers in the US
- Market share analysis
- Other prominent vendors
PART 14: Appendix
- List of abbreviations
PART 15: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: LBA value chain
Exhibit 03: Factors influencing LBA market
Exhibit 04: Benefits of location to mobile marketing and advertising
Exhibit 05: Importance of location data
Exhibit 06: Location-based search and advertising market in the US 2015-2020 ($ billions)
Exhibit 07: Five forces analysis
Exhibit 08: Location-based search and advertising market by application 2015-2020 ($ billions)
Exhibit 09: Location-based search and advertising market by application in 2015
Exhibit 10: Location-based search and advertising market by technology 2015-2020 ($ billions)
Exhibit 11: Location-based search and advertising market by technology in 2015
Exhibit 12: Frequency of noticing ads on smartphone by the US smartphone users
Exhibit 13: Smartphone penetration in the US 2011-2015
Exhibit 14: Impact of drivers
Exhibit 15: Customers denying online purchase for inaccurate search results on smartphones
Exhibit 16: Impact of drivers and challenges
Exhibit 17: Marketing services or platform providers
Exhibit 18: LBS and location platform providers
Exhibit 19: Ad networks
Exhibit 20: Foursquare: Product offerings
Exhibit 21: Groupon: Category by revenue 2014
Exhibit 22: Groupon: Geographical segmentation by revenue 2014
Exhibit 23: Scanbuy: Business offerings
Exhibit 24: Shopkick: Business offering

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