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Clorox Argentina SA in Home Care (Argentina)

  • January 2017
  • -
  • Euromonitor International
  • -
  • 2 pages

The company’s goal is to focus on advertising for its leading brand Ayudín in bleach over the forecast period with the intention of boosting its sales. This category registered a sharp fall in volume terms over the review period, which has impacted very negatively on Clorox since this is its star category with it holding a retail value share of 70% in bleach in 2016.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Clorox Argentina SA in Home Care (Argentina)
CLOROX ARGENTINA SA IN HOME CARE (ARGENTINA)
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Clorox Argentina SA: Key Facts
Summary 2 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Clorox Argentina SA: Competitive Position 2016












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