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Soft Drinks in Vietnam, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 90 pages

Despite the poor economy in the country, soft drinks in Vietnam still performed well in 2013 with double-digit off-trade value growth in current value terms. Increasing consumer demand and efforts by manufacturers in promoting their soft drinks through continuous new product development, investment to improve not only manufacturing capacity but also product quality and active marketing activities were the main factors fostering the healthy growth of soft drinks in Vietnam.

Euromonitor International’s Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Soft Drinks in Vietnam, Euromonitor International
SOFT DRINKS IN VIETNAM
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks Continue To Enjoy Strong Performance in 2013
Mergers and Acquisitions Are More Active in Soft Drinks
International Brands Lead Soft Drinks in Vietnam
Traditional Distribution Channels Still Dominate in Vietnam
A Very Positive Outlook for Soft Drinks Over the Forecast Period
Key Trends and Developments
Soft Drinks in Vietnam Sees Strong Growth in 2013
Increasing Consumer Awareness of Health and Wellness Continues To Affect Soft Drinks in Vietnam
Competition in Soft Drinks Becomes Much Tougher
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales of Soft Drinks in Vietnam
Market Data
Table 28 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 29 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 30 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 31 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 32 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 33 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 34 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 35 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Sources
Summary 1 Research Sources
Chuong Duong Beverages Jsc in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 2 Chuong Duong Beverages JSC: Key Facts
Summary 3 Chuong Duong Beverages JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Chuong Duong Beverages JSC: Competitive Position 2013
Saigon Pure Water Co Ltd in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 5 Saigon Pure Water Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Saigon Pure Water Co Ltd: Competitive Position 2013
Tan Hiep Phat Group in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 7 Tan Hiep Phat Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Tan Hiep Phat Group: Competitive Position 2013
Vinh Hao Mineral Water Jsc in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 9 Vinh Hao Mineral Water JSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Vinh Hao Mineral Water JSC: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 36 Sales of Bottled Water to Institutional Channels: % Volume Growth 2008-2013
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
Table 38 Off-trade Sales of Bottled Water by Category: Value 2008-2013
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2008-2013
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2008-2013
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2008-2013
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2008-2013
Table 53 Off-trade Sales of Carbonates by Category: Volume 2008-2013
Table 54 Off-trade Sales of Carbonates by Category: Value 2008-2013
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2008-2013
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2008-2013
Table 57 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2008-2013
Table 58 NBO Company Shares of Off-trade Carbonates: % Volume 2009-2013
Table 59 LBN Brand Shares of Off-trade Carbonates: % Volume 2010-2013
Table 60 NBO Company Shares of Off-trade Carbonates: % Value 2009-2013
Table 61 LBN Brand Shares of Off-trade Carbonates: % Value 2010-2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 11 Conversion Factors for Ready-to-drink (RTD) Concentrates
Table 62 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013
Table 63 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013
Table 66 Off-trade Sales of Concentrates by Category: Value 2008-2013
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2009-2013
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013
Table 74 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2009-2013
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013
Table 76 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018
Table 77 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2013-2018
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Off-trade Sales of Juice by Category: Volume 2008-2013
Table 83 Off-trade Sales of Juice by Category: Value 2008-2013
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2008-2013
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2008-2013
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2008-2013
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2008-2013
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2008-2013
Table 89 Share of Smoothies in Off-trade 100% Juice: % Value 2013
Table 90 Share of Smoothies in Off-trade Nectars (25-99% Juice): % Value 2013
Table 91 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2009-2013
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2010-2013
Table 94 NBO Company Shares of Off-trade Juice: % Value 2009-2013
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2010-2013
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2013-2018
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2013-2018
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 100 Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 101 Off-trade Sales of RTD Coffee: Value 2008-2013
Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2009-2013
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2010-2013
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2009-2013
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2010-2013
Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2013-2018
Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 112 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
Table 113 Off-trade Sales of RTD Tea by Category: Value 2008-2013
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 125 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 126 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 127 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 128 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 129 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 130 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 131 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 132 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 133 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 134 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 135 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 136 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 137 Off-trade Sales of Asian Speciality Drinks: Volume 2008-2013
Table 138 Off-trade Sales of Asian Speciality Drinks: Value 2008-2013
Table 139 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2008-2013
Table 140 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2008-2013
Table 141 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2009-2013
Table 142 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2010-2013
Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2009-2013
Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2010-2013
Table 145 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 146 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018












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