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Soft Drinks in Vietnam, Euromonitor International

  • June 2014
  • 90 pages
  • Euromonitor International
Report ID: 2185748

Summary

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Despite the poor economy in the country, soft drinks in Vietnam still performed well in 2013 with double-digit off-trade value growth in current value terms. Increasing consumer demand and efforts by manufacturers in promoting their soft drinks through continuous new product development, investment to improve not only manufacturing capacity but also product quality and active marketing activities were the main factors fostering the healthy growth of soft drinks in Vietnam.

Euromonitor International’s Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

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Tea
Concentrate
Beverage

ref:plp2014

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