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Consumer Electronics in Brazil, MarketLine

  • April 2015
  • -
  • MarketLine
  • -
  • 31 pages

Introduction

Consumer Electronics in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil consumer electronics market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and photographic equipment designed primarily for domestic use. The audio visual equipment segment includes CD Players, DVD and Blu-ray Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. The photographic equipment market values the total sales of camcorders, cameras and photographic equipment & optical instruments. Camcorders include all camcorders across all price ranges. Cameras include all cameras across all price ranges. Photographic equipment and optical instruments includes all camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

*The Brazilian consumer electronics market had total revenues of $8.9bn in 2014, representing a compound annual growth rate (CAGR) of 8.5% between 2010 and 2014.

*The audio & visual equipment segment was the most lucrative for the Brazilian consumer electronics market in 2014, with total revenues of $8.5bn, equivalent to 95.7% of the market's overall value.

*The performance of the market is forecast to decelerate slightly, with an anticipated CAGR of 8.3% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $13.2bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in Brazil

Leading company profiles reveal details of key consumer electronics market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil consumer electronics market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil consumer electronics market by value in 2014?

What will be the size of the Brazil consumer electronics market in 2019?

What factors are affecting the strength of competition in the Brazil consumer electronics market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's consumer electronics market?

Table Of Contents

Consumer Electronics in Brazil, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Lojas Cem SA 18
Magazine Luiza S.A. 19
Maquina de Vendas SA 22
Via Varejo S.A. 23
Macroeconomic Indicators 26
Country Data 26
Methodology 28
Industry associations 29
Related MarketLine research 29
Appendix 30
About MarketLine 30

LIST OF TABLES
Table 1: Brazil consumer electronics market value: $ million, 2010-14 8
Table 2: Brazil consumer electronics market category segmentation: $ million, 2014 9
Table 3: Brazil consumer electronics market geography segmentation: $ million, 2014 10
Table 4: Brazil consumer electronics market value forecast: $ million, 2014-19 11
Table 5: Lojas Cem SA: key facts 18
Table 6: Magazine Luiza S.A.: key facts 19
Table 7: Magazine Luiza S.A.: key financials ($) 19
Table 8: Magazine Luiza S.A.: key financials (BRL) 20
Table 9: Magazine Luiza S.A.: key financial ratios 20
Table 10: Maquina de Vendas SA: key facts 22
Table 11: Via Varejo S.A.: key facts 23
Table 12: Via Varejo S.A.: key financials ($) 23
Table 13: Via Varejo S.A.: key financials (BRL) 24
Table 14: Via Varejo S.A.: key financial ratios 24
Table 15: Brazil size of population (million), 2010-14 26
Table 16: Brazil gdp (constant 2005 prices, $ billion), 2010-14 26
Table 17: Brazil gdp (current prices, $ billion), 2010-14 26
Table 18: Brazil inflation, 2010-14 27
Table 19: Brazil consumer price index (absolute), 2010-14 27
Table 20: Brazil exchange rate, 2010-14 27

LIST OF FIGURES
Figure 1: Brazil consumer electronics market value: $ million, 2010-14 8
Figure 2: Brazil consumer electronics market category segmentation: % share, by value, 2014 9
Figure 3: Brazil consumer electronics market geography segmentation: % share, by value, 2014 10
Figure 4: Brazil consumer electronics market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the consumer electronics market in Brazil, 2014 12
Figure 6: Drivers of buyer power in the consumer electronics market in Brazil, 2014 13
Figure 7: Drivers of supplier power in the consumer electronics market in Brazil, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the consumer electronics market in Brazil, 2014 15
Figure 9: Factors influencing the threat of substitutes in the consumer electronics market in Brazil, 2014 16
Figure 10: Drivers of degree of rivalry in the consumer electronics market in Brazil, 2014 17
Figure 11: Magazine Luiza S.A.: revenues and profitability 20
Figure 12: Magazine Luiza S.A.: assets and liabilities 21
Figure 13: Via Varejo S.A.: revenues and profitability 24
Figure 14: Via Varejo S.A.: assets and liabilities 25


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