Table of Contents
Advances in scientific research into health, diet, and lifestyle have led to the development of functional foods. Functional foods have proved to be one of the most dynamic segments of the food industry as a whole. This case study examines the development of this niche market, its growth, the main players, and looks at what the future may hold.
Features and benefits
* This case study details the establishment and growth of the functional foods market.
* This case study looks at two of the major competitors within the market.
* This case study looks at what the future may hold for functional foods.
The idea of developing food for functionality first began to emerge in Japan in the 1980s. An increase in the elderly population led to a rise in diseases associated with aging. The government began to make a concerted effort to improve the health of the elderly population in Japan, with the hope of curtailing rising healthcare costs.
Functional food has developed into one of the most dynamic segments of the food industry as a whole, driving growth within the industry. Changing consumer attitudes and a growing interest in the role of food in maintaining and improving health has been a key growth driver.
The increase in consumers looking to food products to maintain and improve their health has led to many companies responding to this trend and a range of new foods being added to the functional foods marketplace. These foods have been designed and marketed to address particular health concerns, and generally chronic diseases associated with aging.
Your key questions answered
* What factors led to the development of the functional foods market?
* How has the functional foods market grown?
* What functional components have been identified?
* Who are the main players in the market?
* What does the future hold for functional foods?
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