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Regional beer market: A changing landscape

  • April 2014
  • -
  • MarketLine
  • -
  • 24 pages

Introduction

The beer market in Europe has experienced tough times over the last seven years. The market is dominated by brands produced industrially; however, regional beer producers and microbreweries are gaining in popularity among beer consumers and regional breweries are gradually increasing their share in the European market.

Features and benefits

* Includes data on the beer market's growth in terms of consumption as well as value.
* It also looks at present and future trends within the market.
* Gives insight in to present, fast changing trends among beer consumers and analyses consumer buying habits.

Highlights

The global beer consumption in 2013 reached 123.1 billion liters, 2.6% higher than in the previous year. It was the 28th consecutive year of annual growth, with the exception of 2009. China is unquestionable leader in beer consumption with 52.5 billion litters of beer consumed in 2013.
European beer market products are sold all over the world. In terms of production volume, European brewers account for one-quarter of total world production, and the region remains one of the biggest players in the global market, having only recently been overtaken by China (2011).

Your key questions answered

* What does the European beer market look like in terms of volume and value?
* What are the main factors behind the on-going shift towards regional products in European beer market?

Table Of Contents

Regional beer market: A changing landscape
OVERVIEW
Catalyst
Summary
GLOBAL BEER MARKET WILL CONTINUE TO GROW
Global beer market will grow over the next four years with compound annual growth rate of 2.5%
Use of hops, barley, and malt in beer production process should stay unchanged
EUROPEAN BEER MARKET IS UNDERGOING CHANGE
European beer market expected to grow by 7% by 2017
European Beer market has huge potential
European beer market has undergone a variety of structural changes
NEW TRENDS ARE EVOLVING
Consumers choosing new flavors
Regional brewers are the winners
Local brands are becoming more visible
German beer market is committed to regional tradition
The British enjoy the taste of beers from small breweries
After three years of stagnation beer consumption is on the rise in Poland
THE PROSPECT OF MARKET DEVELOPMENT
The regional beer market will keep on growing
No need for expensive advertising campaigns
CONCLUSIONS
Total beer consumption volume has stagnated
Consumer tastes are changing
Bright future for regional players
APPENDIX
Definition
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

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