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  2. > Beverage
  3. > Alcoholic Drink
  4. > Spirits Market Trends
  5. > Relaxing times for Suntory: Company set to reap benefits of resurgent US bourbon market after Beam Inc. acquisition


The April 2014, $16bn acquisition of Beam Inc. by Japanese food and beverage company Suntory Holdings Limited was the culmination of the company's efforts to expand its foreign market share in the face of a shrinking domestic market, having floated its food and non-alcoholic drinks division in July 2013 to raise money for acquisitions. However, is this acquisition a step too far for Suntory?

Features and benefits

* Provides an analysis of Suntory and Beam's financial performance over the last five years.
* Segments Suntory's revenues by region and product, and Beam's net sales by region, and analyzes the impact of market growth and acquisitions.
* Provides segmented sales volumes of the US bourbon whiskey market, and how Beam Inc. is positioned in the US market.
* Assesses how well Suntory has integrated past acquisitions.


Suntory's $16bn acquisition of Beam Inc. is the third largest outbound deal in Japanese history. The merged company has been renamed Beam Suntory Inc. and is now the world's third largest premium spirits company. The purchase increased Suntory's market share in the US from less than 1% to 11%.

Your key questions answered

* Who are Suntory Holdings Limited and Beam Inc.? Why did Suntory purchase Beam?
* What is the state of the US bourbon whiskey market? How well has Beam performed in the US?
* How well has Suntory being performing, and how well has the company integrated previous acquisitions?

Table Of Contents

Relaxing times for Suntory: Company set to reap benefits of resurgent US bourbon market after Beam Inc. acquisition
Suntory Holdings Limited acquires Beam Inc. in $16bn deal
Little known in the West, Suntory's acquisition set to rectify its anonymity
Beam well positioned for US bourbon whiskey resurgence
Super premium whiskeys lead US bourbon sales volume growth
Beam's financials reflect strong US growth market
Suntory's Beam acquisition not its first significant investment
Despite growth, beer and spirits revenue share declines after beverage acquisitions
Profit margins thrive despite expensive acquisitions
Beam Suntory Inc. likely to succeed
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