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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market

  • June 2014
  • -
  • GlobalData
  • -
  • 56 pages

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Summary

Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Consumers are looking for fun and enjoyment from their Ice Cream consumption to indulge and create personal space
• The UK has the second highest per capita volume consumption among major markets
• Women marginally over-consume Ice Cream compared to UK men
• Ice Creams are consumed at a lighter frequency by UK Consumers
Ice Cream consumption will continue to be driven by the Fun & Enjoyment trend

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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• Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008–2018 for the UK and nine other countries to give a global context
• The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future
• Examples of international and UK-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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