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  5. > Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market

Summary

Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Consumers are looking for fun and enjoyment from their Ice Cream consumption to indulge and create personal space
• The UK has the second highest per capita volume consumption among major markets
• Women marginally over-consume Ice Cream compared to UK men
• Ice Creams are consumed at a lighter frequency by UK Consumers
Ice Cream consumption will continue to be driven by the Fun & Enjoyment trend

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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• Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008–2018 for the UK and nine other countries to give a global context
• The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future
• Examples of international and UK-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market
Table of Contents
Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
Consumers are indulging in Ice Cream for Fun and Enjoyment in their personal space and time
The UK Ice Cream market, currently valued at GBP1.7 billion, will witness relatively higher growth in the next five years
Take-Home Ice Cream dominates the UK Ice Cream market with 72.4% of volume share
There were 3.4 billion Ice Cream occasions in the UK in 2012, with the highest occasions witnessed among Older Consumers and Females
The UK Ice Cream market is growing at healthy pace both in value and volume terms
The UK has the second highest per capita volume of consumption among major markets

Demographic cohort consumption patterns
Women marginally over-consume Ice Cream compared to UK men
Older Consumers are the largest age group with the highest number of occasions
UK consumers have Ice Creams at a lighter frequency
Ice Cream is consumed at a lighter frequency by the UK Consumers

Consumer trend analysis
Indulgence is the key motivation for choosing Ice Creams in the UK
Comparing consumer trends' influence on Ice Cream consumption across major markets
The Changing Lifestyle mega-trend: Choice of Ice Cream driven by the changing pattern of Lifestages in the UK
The Connectivity mega-trend: Aspirational ambitions have limited influence on Ice Cream purchases in the UK
The Convenience mega-trend: The Busy Lives of consumers will influence choice of Ice Cream in the UK
The Ethics mega-trend: Ethical and Environmental issues have limited influence on consumption of Ice Cream in the UK
The Experience and Enjoyment mega-trend: Indulgence continues to be the leading motivation to drive sales in the Ice Cream market in the UK
The Health and Wellness mega-trend : Health and Beauty aspects play a limited role in Ice Cream purchase decisions in the UK
The Individuality mega-trend: Consumers' desire to seek Personal Space and Time drives the consumption of Ice Cream in the UK
The Trust mega-trend: Product safety is a basic consumer need rather than a differentiator
The Value mega-trend: The search for better value for money influences Ice Cream purchases in the UK

Innovation examples
Manufacturers are innovating across categories to target the growing needs of UK consumers
Global innovations on formulation and packaging can be a source of inspiration for UK manufacturers

Recommended actions
Manufacturers should address UK consumers' desire for the best value products and guilt-free indulgence
Manufacturers should focus on the rise in demand for premium and indulgent Ice Cream, as well as fun products

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

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