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Data Shared Plan Opportunities, Business Models and Pricing Strategies

  • June 2014
  • Tariff Consultancy
Report ID: 2191979

Summary

Table of Contents

About Data Share Options

Data Sharing services - a new trend - which has been introduced by a number of MNOs worldwide. As the number of Tablets, Laptops and Smartphones per household has multiplied, operators have started to introduce shared usage plans to be used by the multiple devices or users.

Operators seek to monetise the connected device opportunity by bringing shared-data plans to market that permit users to sign up to a single service plan and share the inclusive data allowance across a number of different devices, such as a smartphone, a tablet and a router, owned by one or multiple users.

About the ‘Data Shared Plan Opportunities, Business Models and Pricing Strategies' report

The report published in PowerPoint is accompanied by a comprehensive tracker of 73 shared-data offerings and their specifics. It looks in detail at the shared-data plan opportunity, business models and pricing structures.

Despite being the world’s most connected region by mobile subscriptions, predominantly prepaid Asia Pacific is yet to see a shift towards data propositions that allow sharing and consumption among multiple devices. TCL forecasts that shared-data offerings will take Asia Pacific andLatin Americaby storm as operators are exploring ways to monetise on data services and encourage customers to stay with their provider.

Driving the global momentum to shared-data propositions is operators’ desire to capitalise on the continuously expanding connected device ecosystem.
According to TCL’s research, the most popular shared-data plan model allows multiple secondary SIMs, suitable for use in data-only devices such as tablets and dongles, share the inclusive data allowance of a primary SIM’s service plan. Despite this being a popular pricing model across all regions, several European and North American markets also see a comeback of family plans where multiple SIMs of multiple users share a central pool of data, minutes and messages.

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