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  4. > Data Shared Plan Opportunities, Business Models and Pricing Strategies

About Data Share Options

Data Sharing services - a new trend - which has been introduced by a number of MNOs worldwide. As the number of Tablets, Laptops and Smartphones per household has multiplied, operators have started to introduce shared usage plans to be used by the multiple devices or users.

Operators seek to monetise the connected device opportunity by bringing shared-data plans to market that permit users to sign up to a single service plan and share the inclusive data allowance across a number of different devices, such as a smartphone, a tablet and a router, owned by one or multiple users.

About the ‘Data Shared Plan Opportunities, Business Models and Pricing Strategies' report

The report published in PowerPoint is accompanied by a comprehensive tracker of 73 shared-data offerings and their specifics. It looks in detail at the shared-data plan opportunity, business models and pricing structures.

Despite being the world’s most connected region by mobile subscriptions, predominantly prepaid Asia Pacific is yet to see a shift towards data propositions that allow sharing and consumption among multiple devices. TCL forecasts that shared-data offerings will take Asia Pacific andLatin Americaby storm as operators are exploring ways to monetise on data services and encourage customers to stay with their provider.

Driving the global momentum to shared-data propositions is operators’ desire to capitalise on the continuously expanding connected device ecosystem.
According to TCL’s research, the most popular shared-data plan model allows multiple secondary SIMs, suitable for use in data-only devices such as tablets and dongles, share the inclusive data allowance of a primary SIM’s service plan. Despite this being a popular pricing model across all regions, several European and North American markets also see a comeback of family plans where multiple SIMs of multiple users share a central pool of data, minutes and messages.

Table Of Contents

Data Shared Plan Opportunities, Business Models and Pricing Strategies
Background/Introduction
Shared-Data Plans Driver
Statistics of 73 Shared-Data Plans Globally
Business Models
Further Discussion Points
Marketing Messages
Marketing Material used by operators
Executive Summary

Operators analysed

Albania/Vodafone; Australia/Telstra; Bahrain/Viva; Belgium/Mobistar; Belgium/Mobistar; Belgium/Base; Canada/Bell; Canada/Bell; Canada/Rogers; Canada/Telus; Cyprus/MTN; Denmark/TDC; Denmark/Telenor; Denmark/Telia; Egypt/Vodafone; Estonia/EMT; France/Orange; France/SFR; Germany/T-Mobile; Germany/Vodafone; Germany/Vodafone; Germany/O2; Greece/Cosmote; Greece/Vodafone; Hong Kong/China Mobile Hong Kong; Hong Kong/3; Hong Kong/SmarTone; Hong Kong/PCCW; Hong Kong/CSL (1010); Hungary/T-Mobile; India/Reliance; Ireland/O2; Italy/TIM; Japan/NTT Docomo; Kuwait/Viva; Malaysia/Maxis; Malaysia/U Mobile; Netherlands/KPN; Netherlands/Vodafone; New Zealand/2degrees mobile; Nigeria/Etisalat; Norway/Netcom; Norway/Telenor; Portugal/Nos; Portugal/Portugal Telecom; Saudi Arabia/STC; Saudi Arabia/Zain; Saudi Arabia/Mobily; Saudi Arabia/Mobily; Singapore/Singtel; Singapore/StarHub; Singapore/StarHub; Singapore/M1; Slovenia/Telekom; South Africa/Vodacom; South Africa/Telkom Mobile; Spain/Movistar; Spain/Movistar; Spain/Vodafone; Spain/Orange; Spain/Yoigo; Spain/Yoigo; Sweden/Telenor; Sweden/Telenor; Sweden/Telia; Sweden/Telia; Thailand/DTAC; Thailand/AIS; Turkey/Turkcell; UAE/Du; UK/EE; USA/ATandT; USA/Verizon Wireless;

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