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Thailand B2C E-Commerce Market 2017

  • April 2017
  • 73 pages
  • yStats - Global E-Commerce Intelligence
Report ID: 2192005

Summary

Table of Contents

yStats.com: Thailand places second in the Southeast Asia region in terms of B2C E-Commerce sales

Key findings from the yStats.com publication suggest that, following Indonesia, Thailand contains the second biggest economy in the Southeast Asia region, and also ranks second in E-Commerce sales. The expansion of E-Commerce in Thailand is furthered due to improved Internet penetration, with nearly half of the population having Internet access in 2016. While E-Commerce penetration still consists of single digits, the rate of B2C E-Commerce sales is forecasted to blossom in the upcoming years.

Information from the yStats.com report reveals that the key market trends in Thailand are mobile and social commerce. Smartphones have linked people to the Internet, leaving the smartphone penetration rate almost the same as the Internet and making smartphones a leading device used to access the Internet.

Thailand leads the region in share of E-Commerce consumers buying via mobile. M-Commerce sales are forecasted to reach a share of close to half of total E-Commerce spending in the upcoming years. Furthermore, social media has become an important sales platform for retailers in Thailand, with over half of online costumers ordering via social networks.

Lazada has placed as the top online marketplace in Thailand due to its Thai website receiving more visits than the closest two contenders combined, reveals the yStats.com report. In an effort to challenge Lazada, another major player, the Central Group, acquired Zalora, an online clothing retailer while also planning to increase omnichannel development and logistics capabilities during 2017. Launched in December 2016, South Korea’s 11street also made its mark by registering thousands of sellers and over one hundred thousand consumers on its platform by early 2017.

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