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Growing Business Buzz around SDN Hindered the Market Growth

The Asia-Pacific (APAC) WAN Optimization Controller (WOC) market recorded a flat YoY growth in 2013, as the demand for the technology was fairly low due to the weak business environment in the region, which affected enterprises’ propensity to spend on IT. In addition, the technology also faced growing competition from newer networking technologies such as software defined nNetworking (SDN) that was diverting enterprises' attention away from WOC, with some enterprises adopting a wait-and-see attitude towards the long term viability and value proposition offered by both technologies.

Key Findings

-The Asia-Pacific (APAC) WAN Optimization Controller (WOC) market recorded a flat 5% growth on a year-on-year (YoY) basis in 2013. The demand for the technology was fairly subdued, given the relatively weaker business environment in the region, which affected enterprises’ propensity to spend on IT. Moreover, the technology segment also faced growing competition from newer networking technologies such as Software Defined Networking (SDN). The market buzz surrounding SDN diverted enterprise attention away from WOC, with some enterprises adopting a wait-and-see attitude towards the long term viability and value proposition offered by both technologies.
-The relatively mature understanding that APAC enterprises had towards WOC technology meant that they were able to recognize the value that WOC offered in minimizing network performance inefficiencies and improving workforce productivity. Indeed, the direct impact that WOC had in creating business value for the enterprise also helped in justifying investments in the technology, as enterprise customers were able to see its Return on Investment (ROI) value.
-Service providers across APAC continued to invest in WOC solutions, with many of them looking to offer WOC-related services as a part of their value-add on top of their traditional offerings. In many ways, the ability of WOC to reduce application latency and maximize bandwidth usage has meant that service providers have also been able to offer more value-add services such as security-related ones into their service bundle packages. SMB enterprises were also keen to adopt WOC through the services approach due to their budgetary and expertise constraints.
-Looking ahead, emerging technology trends such as Internet of Things (IoT) and Big Data are likely to hold great potential for WOC technologies. Moreover, with more enterprises looking to build their own private clouds, there may be a greater role for WOC to play in enabling these extended networks to constantly operate at optimal performance levels. Thus, the challenge is for WOC vendors to introduce more innovative capabilities into the solution to ensure that it remains relevant in the long run.

Research Objectives

This tracker provides an analysis of the total WAN Optimization Controller Market in the APAC region for 2013 (January to December 2013) period. It analyzes the market trends, vendor performance, vertical market splits, and enterprise size splits.

Assumptions

-All revenues are based on end-user prices, that is, the actual price paid by end users for the products. All revenues associated with system integration, maintenance, and other professional services attributes have been excluded from this analysis.
-Revenues are in US Dollars, unless specified otherwise.
-The average channel mark-up is assumed to be between %– %.
-The research excludes WAN optimization products that are focused exclusively on non-enterprise verticals (such as only telecom-focused products).
-Appliances that offer limited functionality by offering these as non-core features on routers or other platforms are excluded from the study.
-Stand-alone WAN link load balancers are excluded from this study. Only symmetric appliance deployments are considered in WAN accelerations.

Table Of Contents

Asia-Pacific WAN Optimization Controller Market CY 2013 Tracker
Executive Summary

Key Findings

Market Definitions and Research Methodology

Research Objectives
Research Methodology
Geographical Coverage
Market Definitions
Assumptions

Asia-Pacific WAN Optimization Controller Market 2013

Market Highlights
Market Highlights by Technology and Topology
Market Highlights by Horizontal and Vertical
Market Forecasts by Technology Segment
Market Forecasts by Technology Segment Discussion
Asia-Pacific Country Analysis—Market Breakdown
Vendor Market Share—Overall
Competitive Highlights

ANZ WAN Optimization Controller Market 2013

Market Highlights
Market Highlights by Technology and Topology
Market Highlights by Horizontal and Vertical
Market Forecasts by Technology Segment
Market Forecasts by Technology Segment Discussion
ANZ Country Analysis—Market Breakdown
ANZ Demand Analysis by Country—Australia
ANZ Demand Analysis by Country—New Zealand
Vendor Market Share—Overall
Competitive Highlights

ASEAN WAN Optimization Controller Market 2013

Market Highlights
Market Highlights by Technology and Topology
Market Highlights by Horizontal and Vertical
Market Forecasts by Technology Segment
Market Forecasts by Technology Segment Discussion
ASEAN Country Analysis—Market Breakdown
ASEAN Demand Analysis by Country—Singapore
ASEAN Demand Analysis by Country—Malaysia
ASEAN Demand Analysis by Country—Indonesia
ASEAN Demand Analysis by Country—The Philippines
ASEAN Demand Analysis by Country—Thailand
ASEAN Demand Analysis by Country—Vietnam
Vendor Market Share—Overall
Competitive Highlights

Greater China WAN Optimization Controller Market 2013

Market Highlights
Market Highlights by Technology and Topology
Market Highlights by Horizontal and Vertical
Market Forecasts by Technology Segment
Market Forecasts by Technology Segment Discussion
Greater China Country Analysis—Market Breakdown
Greater China Demand Analysis by Country—China
Greater China Demand Analysis by Country—Taiwan
Greater China Demand Analysis by Country—Hong Kong
Vendor Market Share—Overall
Competitive Highlights

Indian WAN Optimization Controller Market 2013

Market Highlights
Market Highlights by Technology and Topology
Market Highlights by Horizontal and Vertical
Market Forecasts by Technology Segment
Market Forecasts by Technology Segment Discussion
Vendor Market Share—Overall
Competitive Highlights

Japanese WAN Optimization Controller Market 2013

Market Highlights
Market Highlights by Technology and Topology
Market Highlights by Horizontal and Vertical
Market Forecasts by Technology Segment
Market Forecasts by Technology Segment Discussion
Vendor Market Share—Overall
Competitive Highlights

South Korean WAN Optimization Controller Market 2013

Market Highlights
Market Highlights by Technology and Topology
Market Highlights by Horizontal and Vertical
Market Forecasts by Technology Segment
Market Forecasts by Technology Segment Discussion
Vendor Market Share—Overall
Competitive Highlights
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Appendix

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