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Japan Media Analysis Report: TV, Newpapers, Advertising

  • March 2014
  • -
  • Eurotechnology Japan
  • -
  • 150 pages

This report gives a comprehensive overview and analysis of Japan’s US$ 350 billion media industry, including newspapers, TV, manga, characters, anime, and advertising markets.

Japan is the world’s second largest media market, and Japan drives innovation in many areas - for example in mobile digital TV.

Japan continues to create new trends and many new entertainment and art forms are created in Japan: Karaoke was invented in Japan, and more recently "keitai novels" novels and literature written on mobile phones for mobile phones.

This report presents an overview and analysis of most areas of Japan’s vast and very innovative media sector, as well as introducing keitai novels and other inventions from Japan.

Table Of Contents

Japan Media Analysis Report: TV, Newpapers, Advertising
Executive Summary: Japan's Media

Japan's Media: overview and trends

Japan's Media: overview (graphics of market size for different segments of Japan's media markets, data for 1996 - 2006)
Media landscape overview
Recent trends


Graphics showing segmentation of Japan's advertising industry (data for 1997 - 2006)
Japan's advertising companies (Graphics of top 20 advertising agencies)
Dentsu (financial data, company profile, global ranking, Aegis and other recent acquisitions)
Dentsu and Recruit: Company profiles, and annual revenue, operating profits and net profits, (graphics for the period 2001-2013)
Recruit Hot Pepper, business model demonstration and analysis

Japan's news agencies

Kyodo (characterization, profile, history)
Jiji Press (characterization, profile, history)


Japans newspaper markets
Newspaper circulation, penetration (tables)
Comparing newspaper circulation for Japan and UK for top ranking newspapers (table)
Market size, newspaper segment size, (graphics with income data for 1993-2013)
Advertising market size for the top media groups (advertising budget information for TV, newspapers, magazines, and radio)
Newspaper distribution model with examples
Japan's five national newspapers - profiles: Yomiuri Shinbun, Mainichi Shinbun, Asahi Shinbun, Nihon Keizai Shinbun (Nikkei), and Sankei


Japans magazine market
Images of distribution channels: convenience stores, book stores
Circulation data for several top selling magzines
Comparing circulation of top five Japanese business magazines with top ranking US business magazines
Manga, with examples, demonstrations, quantitative circulation data

TV and radio

Markets and industry overview, figures showing TV industry structure and landscape
Market size and segmentation (data for 1996-2006)
TV landscape with graphics
Financial results of Japan's TV media groups: annual revenues, annual operating income, annual net income and annual operating margins (graphics for 1998-2013 period)
Viewer numbers for the top six TV networks
Fuji TV and TBS TV headquarters
Recent MandA and takeover issues, and resulting restructuring
Profils of the top six national TV networks with financial data and ownership:
Fuji Television Network and Fuji Media Holdings (including discussion of the effect of the Livedoor takeover battle)
Nippon Television Network Corporation
Tokyo Broadcasting System TBS (including discussion of Rakuten takeover battle and resulting restructuring>
TV Asahi
TV Tokyo Corporation

Cable TV

Cable industry size (graphics: 1996 - 2006)

Satellite TV: BC and CS

Cable industry size (graphics: 1996 - 2006)

Digital terrestrial mobile TV "OneSeg"

Cable industry size (graphics: 1996 - 2006)


Size of AM and FM radio industry (figure with data 1996 - 2006)
Structure of Japan's radio industry (table)
unlicensed Packet Radio via mobile phone IP connection

Japan's telecom industry

Landscape schematics

Manga, Animation and characters

Manga books, periodicals and animation (market segmentation, data for 1996-2006)
Charcter goods market (1996 - 2005)
Popularity of top characters

Japans movie industry

data for movies, video rental and video sales (1996 - 2006)

Music and Mobile music

Music and mobile music market size (data for 1994 to 2003)


Karaoke overview
Market statistics (data for 1998-2003)


Graphics of game market landscape
Japan's media markets: Summary

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