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QR Code for Mobile Phones and 105 Applications Report

  • May 2014
  • -
  • Eurotechnology Japan
  • -
  • 239 pages

QR codes are hot and usage is exploding throughout the world. QR codes are used through Japan to link mobile phone users to information and services, and in industry. QR codes were developed around 1994 for the management of car parts and were first introduced to mobile phones in 2002. QR codes help to overcome one of the most important barriers to mobile commerce and mobile content sales. This report explains the essentials of QR codes and QR code mark-up for mobile phone use, and shows 105 of the most interesting application examples from many different areas of business, collected and analyzed in Japan over the last years. Eurotechnology Japan Reports are used throughout the world by mobile operators, equipment, IC and software makers for business planning, sales, decision making, by investment bankers and VC funds, and by students, Universities, Embassies and Government agencies. Our reports have also been used to research prior art in patent cases - for this purpose contact us to obtain earlier dated versions (back copies) of our reports.

Table Of Contents

QR Code for Mobile Phones and 105 Applications Report
Executive Summary: QR code for mobile phones

QR Code = Quick response code

Fundamentals and overview
QR code vs conventional bar code
QR code information capacity
Different types of 2D bar codes
QR code: main characteristics
QR code standardization
QR code error correction
QR code information capacity
QR code for mobile phones: maximum capacity
QR codes - the solutionto one of the biggest problems for mobile commerce

QR code as a solution
QR codes vs RFID
Penetration statistics:

Which percentage of consumers knows about QR codes (2004 - 2008)
Which percentage of consumers uses QR codes (2004 - 2009)
How often per week are qr codes typically used
How are QR codes used?
QR code functionality and mark-up for mobile phone data input

QR code funcationality and mark-up for mobile phones
Types of QR code input
Telephone/address book entry
Email
URL bookmark
i-Appli, JAVA applications, apps
Content
105 applications of QR codes:

in retail
for marketing
for customer relationship management
for restaurants and bars
for fast moving consumer goods, drinks and cosmetics
for fashion
for music
for TV program guides and events
for real estate and apartment rentals
for m-commerce and to sell content
on skin, tagging people
for advertising on the streets
street art
for railways
for maps, navigation and location dependent services
to link objects and information
on business cards
linking websites to mobile sites
for pay WiFi log-in
to pay bills
comparing prices
for security
for government applications: building permits, construction permits, immigration control, visas,
“adult” QR, advertising for dating sites and AIDS education
Color codes

ColorZip codes
Summary

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