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SoftBank is no ordinary company, SoftBank’s founder and Chairman Masayoshi Son is no ordinary leader. SoftBank is often misunderstood, our report gives an overview and analysis of the character of SoftBank, based on detailed analysis of facts and data.

SoftBank overtook competitors NTT-Docomo and KDDI in terms of revenues, operating and net profit and market capitalization. With the acquisition of SPRINT SoftBank aims to become a top competitor in the USA telecommunications market, and with the major major investment in Alibaba, SoftBank has a strong bridgehead in China. In Japan, SoftBank group company Yahoo KK dominates search, while Google is No. 2.

SoftBank has a 30 year business plan, and DNA for 300 years, and aims to become one of the most important global companies.

This report analyses the SoftBank Group, corporate strategy, investments, acquisitions, financial results and market share data, particularly its current core business: SoftBank Mobile in Japan.

Essential reading to understand SoftBank.

Table Of Contents

SoftBank Today and 300 Year Vision - Market Research Report (Japan Telecom Sector)
Executive Summary

SoftBank "setting Japan's telecom sector on fire"
SoftBank overview
Masayoshi Son

Softbank - 30 year vision and DNA for growth during the next 300 years

30 year vision
Values
The time-machine company, investments

overview of major investments, and investment results, ROI
Group structure, business segments
Aquisitions
eAccess/eMobile
Willcom (bankruptcy administration)
Wireless City Planning
Financials:

annual and quarterly sales,
operational and net profits,
investments,
ARPU
SoftBank Mobile

Spectrum licenses
base station, deployment for different spectrum bands, repeaters and boosters
Market position: ARPU, market share, market share growth, the number portability battle
Prepaid market
Positioning the new consumer brand
Softbank, Yahoo BB and the DSL market

Telegram market

Summary

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