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  4. > Analysis of the North American Plant Health Improvement Agents (PHIA) Market

Soil and Plant Nutrition Drive Product Innovation and Value

This research study offers analysis of the North American plant health improvement agents (PHIA) market. The total market is swayed by activity in the synthetic fertilizer segment. Fluctuating pricing and varying planting patterns have an intrinsic effect on micronutrients and, to a smaller extent, plant growth regulators. Due to a decade of slim margins, growers are looking to create more value by increasing plant nutritional uptake and efficiently managing soil nutrition levels. This has increased micronutrient and plant growth regulator (PGR) adoption while leading to innovative products, such as controlled release fertilizers. Agriculture will continue to be the major serviced sector, while horticulture increases marginally due to the importance of human nutritional uptake.

Key Findings

-The total North American plant health improvement agents (PHIA) market was worth $ billion in 2013. Synthetic fertilizers dominated with % of market revenue, followed by micronutrients with $ million and plant growth regulators (PGRs) with $ million.
-Nitrogen-based nutrients constituted the majority of the fertilizer segment, followed by phosphates. Chelates and blends generated a large revenue percentage of micronutrients, followed by trace minerals such as zinc (Zn), manganese (Mn), and magnesium (Mg).
-Efficient soil nutrition management and plant nutrition uptake are major market drivers. This results from the need to maximize yield per acre and to produce more with fewer resources.
-These factors lead to higher demand for smart fertilizers, micronutrients, and PGRs, which reduces the market share of the traditional nitrogen-phosphate-potassium (NPK) segment.
-Controlled release fertilizers, NPK blends, and chelated and blended micronutrients are expected to be the fastest growing segments during the next decade.
-More educated farmers and a larger number of co-ops are placing more value on suppliers that undertake vigorous research and development (R&D) in addition to downstream testing.
-These developments are expected to have a positive impact on the PGR and lesser known micronutrient (Cobalt (Co), Molybdenum (Mo), Nickel (Ni)) segments. These products generate high value and growth potential within horticulture and arboriculture applications.

Key Questions This Study Will Answer

What is the size of each market segment, and how fast are they expected to grow?
Who are the major participants in each segment, and what are their business focuses?
Which products are included in each segment? How might this change during the forecast period?
Does one market segment have an impact on any other? How are they interrelated?
What are the major trends, drivers, restraints and challenges impacting each segment?
Are today’s products meeting end-user needs? How are manufacturers marketing new products?

Table Of Contents

Analysis of the North American Plant Health Improvement Agents (PHIA) Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective

2. MARKET OVERVIEW

Introduction and Research Methodology
Market Definitions
Market Trends
Product and Technology Trends
Key Questions This Study Will Answer
Market Breakdown
Market Segmentation
Value Chain—Synthetic Fertilizers
Value Chain—Micronutrients
Value Chain—PGRs
Market Distribution Channels

3. DRIVERS AND RESTRAINTS—TOTAL PHIA MARKET

Drivers and Restraints—Total PHIA Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained

4. FORECASTS AND TRENDS—PHIA MARKET

Market Engineering Measurements
Market Engineering Measurements
Forecast Assumptions
Revenue Forecast
Revenue Forecast Discussion
Percent Revenue Forecast by Country
Revenue Forecast by Country
Percent Revenue Forecast by Vertical Market
Revenue Forecast by Vertical Market
Revenue Forecast Discussion by Vertical Market

5. MARKET SHARE AND COMPETITIVE ANALYSIS— PHIA MARKET

Market Share
Market Share Evolution
Market Share Analysis
Competitive Environment
Competitive Factors and Assessment

6. CEO'S 360 DEGREE PERSPECTIVEON THE MICRONUTRIENTS INDUSTRY

CEO's 360 Degree Perspective

7. SYNTHETIC FERTILIZERS SEGMENT BREAKDOWN

Synthetic Fertilizers Segment Key Findings
Synthetic Fertilizers Segment—Market Engineering Measurements
Synthetic Fertilizers Segment—Drivers and Restraints
Synthetic Fertilizers Segment—Revenue Forecast
Synthetic Fertilizers Segment—Unit Shipment Forecast
Revenue and Unit Shipment Forecast Discussion
Synthetic Fertilizers Segment—Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Vertical Market
Revenue Forecast by Vertical Market
Revenue Forecast Discussion by Vertical Market
Synthetic Fertilizers Segment—Market Share
Synthetic Fertilizers Segment—Market Share Analysis
Synthetic Fertilizers Segment—Competitive Environment
Synthetic Fertilizers Segment—Top Competitors

8. MICRONUTRIENTS SEGMENT BREAKDOWN

Micronutrients Segment Key Findings
Micronutrients Segment—Market Engineering Measurements
Micronutrients Segment—Drivers and Restraints
Micronutrients Segment—Revenue Forecast
Micronutrients Segment—Unit Shipment Forecast
Revenue and Unit Shipment Forecast Discussion
Micronutrients Segment—Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Vertical Market
Revenue Forecast by Vertical Market
Revenue Forecast Discussion by Vertical Market
Micronutrients Segment—Market Share
Micronutrients Segment—Market Share Analysis
Micronutrients Segment—Competitive Environment
Micronutrients Segment—Top Competitors

9. PGRS SEGMENT BREAKDOWN

PGRs Segment—Key Findings
PGRs Segment—Market Engineering Measurements
PGRs Segment—Drivers and Restraints
PGRs Segment—Revenue Forecast
PGRs Segment—Unit Shipment Forecast
Revenue and Unit Shipment Forecast Discussion
PGRs Market—Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Vertical Market
Revenue Forecast by Vertical Market
Revenue Forecast Discussion by Vertical Market
PGRs Segment—Market Share
PGRs Segment—Market Share Analysis
PGRs Segment—Competitive Environment
PGRs Segment—Top Competitors

10. VERTICAL MARKET BREAKDOWN

Percent Revenue Forecast by Product Segment
Revenue Forecast by Product Segment
Percent Revenue Forecast by Product Segment
Revenue Forecast by Product Segment
Percent Revenue Forecast by Product Segment
Revenue Forecast by Product Segment

11. THE LAST WORD

The Last Word—3 Big Predictions
Legal Disclaimer

12. APPENDIX

Market Engineering Methodology
Additional Sources of Information on Plant Nutrients
Abbreviations and Acronyms Used
List of Companies in “Others”
Partial List of Companies Interviewed
Learn More—Next Steps

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