Table of Contents
Soil and Plant Nutrition Drive Product Innovation and Value
This research study offers analysis of the North American plant health improvement agents (PHIA) market. The total market is swayed by activity in the synthetic fertilizer segment. Fluctuating pricing and varying planting patterns have an intrinsic effect on micronutrients and, to a smaller extent, plant growth regulators. Due to a decade of slim margins, growers are looking to create more value by increasing plant nutritional uptake and efficiently managing soil nutrition levels. This has increased micronutrient and plant growth regulator (PGR) adoption while leading to innovative products, such as controlled release fertilizers. Agriculture will continue to be the major serviced sector, while horticulture increases marginally due to the importance of human nutritional uptake.
-The total North American plant health improvement agents (PHIA) market was worth $ billion in 2013. Synthetic fertilizers dominated with % of market revenue, followed by micronutrients with $ million and plant growth regulators (PGRs) with $ million.
-Nitrogen-based nutrients constituted the majority of the fertilizer segment, followed by phosphates. Chelates and blends generated a large revenue percentage of micronutrients, followed by trace minerals such as zinc (Zn), manganese (Mn), and magnesium (Mg).
-Efficient soil nutrition management and plant nutrition uptake are major market drivers. This results from the need to maximize yield per acre and to produce more with fewer resources.
-These factors lead to higher demand for smart fertilizers, micronutrients, and PGRs, which reduces the market share of the traditional nitrogen-phosphate-potassium (NPK) segment.
-Controlled release fertilizers, NPK blends, and chelated and blended micronutrients are expected to be the fastest growing segments during the next decade.
-More educated farmers and a larger number of co-ops are placing more value on suppliers that undertake vigorous research and development (R&D) in addition to downstream testing.
-These developments are expected to have a positive impact on the PGR and lesser known micronutrient (Cobalt (Co), Molybdenum (Mo), Nickel (Ni)) segments. These products generate high value and growth potential within horticulture and arboriculture applications.
Key Questions This Study Will Answer
What is the size of each market segment, and how fast are they expected to grow?
Who are the major participants in each segment, and what are their business focuses?
Which products are included in each segment? How might this change during the forecast period?
Does one market segment have an impact on any other? How are they interrelated?
What are the major trends, drivers, restraints and challenges impacting each segment?
Are today’s products meeting end-user needs? How are manufacturers marketing new products?
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