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Executive Analysis of ASEAN Automotive Market Outlook

  • June 2014
  • -
  • Frost & Sullivan
  • -
  • 157 pages

Summary

Table of Contents

ASEAN Offers High Potential as the Sixth-largest Automotive Market in World

This research service analyses and forecasts the trends in the key ASEAN automotive markets of Thailand, Indonesia, and Malaysia. It offers a 360 degree strategic overview of the macroeconomic indicators, emission standards, automotive structure, and recapitulation of the market performance in 2013. It also discusses the market performance and future outlook, key factors, and their likely impact on the market, drivers, restraints, and dealer point analysis by OEM. The study period is from 2011 to 2020 and the forecast period is from 2014 to 2020.

Key Findings

By 2020, Indonesia is likely to replace Thailand as the largest automotive market in ASEAN; Thailand to become an international automotive production hub.
1 In 2013, the ASEAN automotive market witnessed a marginal increase (%) in unit shipment. Indonesia and Malaysia witnessed historical highs in automotive sales, whereas Thailand witnessed a decline in vehicle sales over the previous year due to economic slowdown and political turmoil.
2 Automotive production in ASEAN witnessed a y-o-y growth of %. Indonesia alone recorded a % growth over 2012 as several OEMs set up new production or expansion projects. Thailand, ASEAN’s production hub, recorded a marginal growth ( %), but Malaysia reached a record production volume above 600,000 units with % growth over 2012.
3 In 2020, ASEAN is expected to retain its position as the sixth-largest automotive market globally. Indonesia is expected to overtake Thailand to emerge as the largest automotive market in the region. Thailand is expected to continue to be the largest production hub in ASEAN.
4 Passenger vehicles are emerging as the key segment in ASEAN, particularly the compact fuel-efficient ones, due to Thailand’s eco-car program, Indonesia's KBH2, and Malaysia’s Low-cost Green Car (LCGC) program.
5 Japanese car brands such as Toyota, Honda, and Nissan continue to be most popular in Thailand and Indonesia. Malaysian national car brands Proton and Perodua remain market leaders but are expected to lose considerable market share to Japanese brands by 2020.

Aim

The aim of this study is to research, analyze, and forecast the trends in the key ASEAN automotive markets of Thailand, Indonesia, and Malaysia.

Objectives

-Provide a strategic overview of the ASEAN automotive market. This includes macroeconomic indicators, emission standards, automotive structure, key factors, and their likely impact and drivers and restraints for the key ASEAN markets of Thailand, Indonesia, and Malaysia.
-Provide market size and trends for each country market with breakdown by vehicle segment and OEM for the period 2013 to 2020.
-Provide forecasts and discuss trends in the current and future ASEAN automotive market by country.
-Competitor analysis: Analyze competitor market shares and product features and pricing strategies for models in key segments in Thailand, Indonesia, and Malaysia.

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