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Executive Analysis of ASEAN Automotive Market Outlook

  • June 2014
  • -
  • Frost & Sullivan
  • -
  • 157 pages

ASEAN Offers High Potential as the Sixth-largest Automotive Market in World

This research service analyses and forecasts the trends in the key ASEAN automotive markets of Thailand, Indonesia, and Malaysia. It offers a 360 degree strategic overview of the macroeconomic indicators, emission standards, automotive structure, and recapitulation of the market performance in 2013. It also discusses the market performance and future outlook, key factors, and their likely impact on the market, drivers, restraints, and dealer point analysis by OEM. The study period is from 2011 to 2020 and the forecast period is from 2014 to 2020.

Key Findings

By 2020, Indonesia is likely to replace Thailand as the largest automotive market in ASEAN; Thailand to become an international automotive production hub.
1 In 2013, the ASEAN automotive market witnessed a marginal increase (%) in unit shipment. Indonesia and Malaysia witnessed historical highs in automotive sales, whereas Thailand witnessed a decline in vehicle sales over the previous year due to economic slowdown and political turmoil.
2 Automotive production in ASEAN witnessed a y-o-y growth of %. Indonesia alone recorded a % growth over 2012 as several OEMs set up new production or expansion projects. Thailand, ASEAN’s production hub, recorded a marginal growth ( %), but Malaysia reached a record production volume above 600,000 units with % growth over 2012.
3 In 2020, ASEAN is expected to retain its position as the sixth-largest automotive market globally. Indonesia is expected to overtake Thailand to emerge as the largest automotive market in the region. Thailand is expected to continue to be the largest production hub in ASEAN.
4 Passenger vehicles are emerging as the key segment in ASEAN, particularly the compact fuel-efficient ones, due to Thailand’s eco-car program, Indonesia's KBH2, and Malaysia’s Low-cost Green Car (LCGC) program.
5 Japanese car brands such as Toyota, Honda, and Nissan continue to be most popular in Thailand and Indonesia. Malaysian national car brands Proton and Perodua remain market leaders but are expected to lose considerable market share to Japanese brands by 2020.

Aim

The aim of this study is to research, analyze, and forecast the trends in the key ASEAN automotive markets of Thailand, Indonesia, and Malaysia.

Objectives

-Provide a strategic overview of the ASEAN automotive market. This includes macroeconomic indicators, emission standards, automotive structure, key factors, and their likely impact and drivers and restraints for the key ASEAN markets of Thailand, Indonesia, and Malaysia.
-Provide market size and trends for each country market with breakdown by vehicle segment and OEM for the period 2013 to 2020.
-Provide forecasts and discuss trends in the current and future ASEAN automotive market by country.
-Competitor analysis: Analyze competitor market shares and product features and pricing strategies for models in key segments in Thailand, Indonesia, and Malaysia.

Table Of Contents

Executive Analysis of ASEAN Automotive Market Outlook
1. EXECUTIVE SUMMARY

Key Findings
Executive Summary—Market Engineering Measurements
Total Market Unit Shipment Snapshot
Competitive Positioning of Key Industry Participants
Comparative Analysis by Region and Segment
Key Findings and Future Outlook

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Key OEMs or Participant Groups Compared in This Study

3. DEFINITIONS AND SEGMENTATION

Product Segmentation
Product Definitions

4. MARKET OVERVIEW

Macroeconomic Indicators
Importance of ASEAN as a Cluster
Emission Standards in ASEAN

5. FORECAST AND TRENDS—TOTAL AUTOMOTIVE MARKET

Market Engineering Measurements
Total Market Unit Shipment Snapshot
Production Forecast in ASEAN
Sales Forecast in ASEAN
Market Breakdown by OEM
Market Breakdown Discussion by OEM

6. MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL AUTOMOTIVE MARKET

Competitive Environment
Competitor Market Share Analysis—Passenger Vehicle Market
Future Outlook
Key Findings

7. THAILAND AUTOMOTIVE OUTLOOK

Thailand Key Findings
Thailand Macroeconomic Indicators—2013

8. AUTOMOTIVE MARKET IN THAILAND

Market Engineering Measurements
Emission Standards

9. AUTOMOTIVE MARKET STRUCTURE

Manufacturing Capabilities—Thailand 2013
Location of Parts Suppliers in Thailand

10. MARKET RECAP 2013

Thailand Automotive Market—Industry Volume
Thailand Automotive Market—Production Breakdown by OEMs
Thailand Automotive Market—Top Vehicle Assemblers
Thailand Passenger Vehicle Market—Market Breakdown by OEMs
Thailand Commercial Vehicle Market—Market Breakdown by OEMs
Thailand Automotive Market—Market Breakdown by Segments
Top-selling Vehicle Models
Sales Analysis by Engine Capacity—Passenger Cars

11. MARKET PERFORMANCE ANALYSIS AND FUTURE OUTLOOK

Market Engineering Measurements
Key Factors and Its Likely Impact on the Automotive Market
Thailand Eco-car Program
Eco-car Program: Phase II Incentives
Drivers and Restraints—Thailand
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Thailand Automotive Market—Production Forecast by Vehicle Segments
Thailand Automotive Market—Unit Shipment Scenario Analysis
Forecast Scenario Assumptions for 2020
Industry Volume Forecast by Vehicle Segment—Thailand
Passenger Vehicle Market—Market Share Forecast by OEMs
Dealer Point Analysis by OEM

12. INDONESIA AUTOMOTIVE MARKET OUTLOOK

Indonesia Key Findings
Indonesia Macroeconomic Indicators—2013

13. AUTOMOTIVE MARKET IN INDONESIA

Market Engineering Measurements
Emission Standards

14. AUTOMOTIVE STRUCTURE

Manufacturing Capabilities—Indonesia 2013
Location of Key Suppliers in Indonesia

15. MARKET RECAP 2013

Indonesia Automotive Market—Industry Volume
Indonesia Automotive Market—Production Breakdown by OEMs
Indonesia Automotive Market—Top Vehicle Assemblers
Indonesia Passenger Vehicle Market—Market Breakdown by OEMs
Indonesia Commercial Vehicle Market—Market Breakdown by OEMs
Passenger Vehicle Market—Market Breakdown by Vehicle Segments
Commercial Vehicle Market—Market Breakdown by Segments
Top-selling Passenger Vehicles
Sales Analysis by Engine Capacity—Passenger Cars

16. MARKET PERFORMANCE ANALYSIS AND FUTURE OUTLOOK

Market Engineering Measurements
Key Factors and Its Likely Impact on the Automotive Market
Drivers and Restraints—Indonesia
Market Drivers
Drivers Explained
Market Restraints
Indonesia Automotive Market—Production Forecast by Vehicle Segments
Indonesia Automotive Market—Unit Shipment Scenario Analysis
Forecast Scenario Assumptions for 2020
Industry Volume Forecast by Vehicle Segment—Indonesia
Passenger Vehicle Market—Market Share Forecast by OEMs
Dealer Point Analysis by OEM

17. MALAYSIA AUTOMOTIVE MARKET OUTLOOK

Malaysia Key Findings
Malaysia Macroeconomic Indicators—2013

18. AUTOMOTIVE MARKET IN MALAYSIA

Market Engineering Measurements
Emission Standards

19. AUTOMOTIVE MARKET STRUCTURE

Manufacturing Capabilities—Malaysia 2013
Location of Key Parts Suppliers in Malaysia

20. MARKET RECAP 2013

Malaysia Automotive Market—Industry Volume
Malaysia Automotive Market—Production Breakdown by OEMs
Malaysia Automotive Market—Top Vehicle Assemblers
Malaysia Passenger Vehicle Market—Market Breakdown by OEMs
Malaysia Commercial Vehicle Market—Market Breakdown by OEMs
Passenger Vehicle Market—Market Breakdown by Segments
Commercial Vehicle Market—Market Breakdown by Segments
Hybrid Vehicle Sales Grew Marginally
Top-selling Vehicle Models
Sales Analysis by Engine Capacity—Passenger Cars

21. MARKET PERFORMANCE ANALYSIS AND FUTURE OUTLOOK

Market Engineering Measurements
Key Factors and Its Likely Impact on the Automotive Market
Drivers and Restraints—Malaysia
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Malaysia Automotive Market—Production Forecast by Vehicle Segments
Malaysia Automotive Market—Unit Shipment Scenario Analysis
Forecast Scenario Assumptions for 2020
Industry Volume Forecast by Vehicle Segment—Malaysia
Passenger Vehicle Market—Market Share Forecast by OEMs
Dealer Point Analysis by OEM

22. CONCLUSIONS AND FUTURE OUTLOOK—ASEAN

Key Takeaway—Thailand Automotive Market
Key Takeaway—Indonesia Automotive Market
Key Takeaway—Malaysia Automotive Market
The Last Word—3 Big Predictions
Legal Disclaimer

23. APPENDIX

Abbreviations and Acronyms Used
Market Engineering Methodology

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